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MAXX-Media is a premium monthly
publication in its class that ocuses on
the best, ultra-luxury accommodations,
high end restaurants, lavish spa and
frst-class travel and hospitality around
Asia and the Pacifc.
Since our inception in 2003, we haveconsistently and reliably brought to our readers not only the best
premium establishments but also in-depth, comprehensive analysis of the
entire spectrum of the hospitality andtravel industry. We dissect individualelements of luxury accommodations orupscale dining and report what malesa particular establishment special inthe eyes of our readers, thus getting in
line with our tag line “Hospitality At A
New Level.”
MAXX-Medmagazine –universe plevel of per
deinition
what was teno longer apabreast of the hospitaMAXX-Medand report t
digest languof busy pro
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Our readers are mature, stableprofessionals with large disposableincome levels. They are smart, savvy and
discerning, and they are no strangersto the realm of luxury hospitality and
premium travel.
Readers Proile
Gender
Male 45%Female 55%
Age
Average Readers Age: 45Range: 35- 55
Marital Status
Single: 23%Married: 65%Others: 12%
Income Level
< US$100,000: 38%<US$150,000: 45%<US$200,000: 17%
EducationUniversity Degree: 47%
Post Graduate Degree: 36%Doctorate Degree: 9%Others: 8%
Position
Senior Management Level: 35%Top Management Level: 54%
Middle Management Level: 11%
Top Hotels Preferred by Readers
(not in particular order):Four SeasonsRitz Carlton
St. RegisBulgariShangri-LaGrand Hyatt Aman Resorts
Conrad
Top Brands Preferred by Readers
(not in particular order):Louis VuittonHermes
GucciChanelRolex
CartierPradaGiorgio Arm
Top Airline
Singapore A
Cathay PaciGaruda IndBritish Airw
Ar France/ Emirates Ai
Top Cars U
Mercedes B
JaguarBMWRange RoveAudiLexus
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Well-Being
Divided into four parts, Beauty, Health,Fashion and Sports, our Well-Being
highlights products and services relevant to the realm of traveling and hospitality. Restaurant Review
Always a popular section with our
readers, Restaurant Review highlightsnotable dining establishments worthy of a look (or a second look).
MAXX’s Favorite Place
Highlights our top restaurant pick of
the month.
Catch Of The Day
Highlights the best promotion of the
month the city has to oer.
The Chef
Highlights the rising stars of the
culinary world coupled with “In TheKitchen,” a behind-the-scene insider’s
look to the wonderful and mysteriousworld of the kitchen.
Profile
Divided into two parts, Industry Leader
Proile and End-User Proile, our Proile
is always a popular section which
proiles sopeople in thindividuals
knowledgeand luxury t
360-degre
Highlights
and presennew edge.
Check In
Provides anof the best
the world.
Editorial Content
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Cover Story
Topical coverage with some of the most anticipated themes surrounding the year
2010. There is simply no competitionwhen it comes to presenting HospitalityAt A New Level – readers agree that
MAXX-Media is the undisputed leader inhospitality and travel.
At Your Service
Serves as an expansion of our Cover Story,At Your Service highlights additionalproducts and services relevant to thetopic of the month.
What’s Happening
Highlights the latest developments in theindustry and keeps people in the know of
who goes where, what happened whereand who is who.
SoireeHighlights high-society social events and
galas of the month.
Feature
Free-loating coverage that writesabout, among other things, world-classevents or topical discussion of interest
in the industry.
Happy Hou
Highlights n
movie that
to popular c
Tarot
Our standpredictions
Tarot contamongst ou
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MAXX-Media is distributed to upscaleshopping malls, 5-star hotels around Asia
and the Paciic, ine dining restaurants,
premium spas, airports, newsstands,trade partners and subscribers.
Distribution & Circulation
Circulation
35,000
5-star hotelsLuxury villas / Boutique Hotels
Serviced ApartmentsFine Dining Restaurants
Spa
Countries
Indonesia-Jakarta: 34
-Bali: 27%-Java: 8%-Others: 5%
Singapore:
Hong Kong
Others: 10%
Price Point
Indonesia IDR 50,000
Singapore SG$ 8
Hong Kong HK$ 48
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Special Advertising Section
MAXX-Media Special Advertising Section
is the perfect opportunity for yourbrand to gain exposure with the right people who are looking for your service.
Designed to address the speciic needs of individuals who purchased our magazine
for a particular coverage, you know
you’re getting the maximum exposurewith the people who really matters –people who are actively searching foryour kind of service.
This Special Advertising Section followsa topical coverage about a particulartheme that we’re going to feature in2010.
Adverto
Put your m
who mattteam puts appeal to othe best elestablishm
Advertising Opportunity
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Prime Positions
Cover Gatefold (2-page) Outside Back Cover Inside Back Cover Inside Front Cover Spread (2-page) Inside Double Page Spread (Before Contents)
inside Positions
Double Page Spread Full Page
Half Page
AdvertoriAl
Four Pages Two Pages Full Page MAXX’s Favourite Place (2 pages, restaurant only)
Price is subject to 10% VAT
Advertising Rates
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double page spreadsize: 45cm(W) x 30,5cm(H)
full page
size: 22,5cm(W) x 30,5cm(H)
half page verticalsize: 11cm(W) x 30,5cm(H)
half page horizontalsize: 22,5cm(W) x 15cm(H)
“not include bleed area”
NOTE :Due to mechanical tolerances, type
matter and double page spread must bekept 2 cm away from the centerfod of each page.
Type matter or illustrative material
not intended for bleed must be kept
at least 1 cm from top and bottom of advertisement and at least 2 cm fromleft side and 1 cm from right side.
The publisher reserves the right to trim0.5 cm from each side of the trimmedpage dimension. Type matter orillustrated not intended to bleed must be kept to this tolerance.
Advertising Material
Please provide artwork in soft copies.
Digital speciications as follow :
- PC formatted CD ROM
- PSD / TIFF / JPEG / PDF- 300 dpi (minimum) for
all images / iles
- All images / iles must be converted
to CMYK- All fonts to be converted
to path / object - Final colour proof
for printer’s reference
Technical S
Size :
30.5cm(h) X
30.5cm(h) X
Cover Pape
Art Cartoo
Inside Pap
Matte PapColour :
Full ColouFinishing :
Cover Lam
Advertising Size
double page spread full page
half page horizontal half page vertical
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Jl. Batu Jajar No. 35A Jakarta Pusat 10120 - IndonesiaPhone. +62 21 352 4526 | Fax. +62 21 344 7203
Email: [email protected]