Marketing Marketing Presentation Presentation Topic: Marketing Mix (4Ps) and SWOT Topic: Marketing Mix (4Ps) and SWOT Analysis Analysis Presented to: Presented to: Sir. Usman Yousaf Sir. Usman Yousaf Presented by: Presented by: Muhammad Ahsan Muhammad Ahsan Roll No. 15 (SS) Roll No. 15 (SS) 2 2 nd nd Semester BS Semester BS Statistics Statistics University of Sargodha University of Sargodha
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Marketing Marketing Presentation Presentation
Topic: Marketing Mix (4Ps) and SWOT AnalysisTopic: Marketing Mix (4Ps) and SWOT Analysis
Presented to:Presented to: Sir. Usman YousafSir. Usman Yousaf
Marketing MixMarketing Mix The set of controllable tactical marketing tools __ Product, Price, and promotion that the firm blends to produce the response it wants in the target market.
• Product• Price• Place• Promotion
Product:Product:Product means the goods and services
combination the company offers to the target market.VarietyQualityDesignFeatures Brand namePackagingServices
Place includes company activities that make the product available to target consumers. Channels CoverageAssortmentsLocationsInventoryTransportationLogistics
Place Place (Organization)(Organization)
Farooq Colony Chowk University Road SargodhaCoverage:
Fri Chiks Cover all type people like elite, Middle and low class. But especially
cover Business Community. Assortments:
8-11pm mostly come here families.
Transportation:Every time transports Available on University Road.
Location:Fri chiks is situated one of the most busiest Road of Sargodha (University road.) Fri chiks is situated in centre of Sargodha near University of Sargodha.
Promotion:Promotion:
promotion means activities that communicate the merits of the product and persuade target consumers tm buy it.
Advertising
Personal Selling
Sales Promotion
Public relations
Promotion Promotion (organization)(organization)
Advertising:Fri Chiks use method of advertising like Bill boards, banners, posters, Radio, Local Channel and promote the business.
Personal Selling:Fri chiks hired the Educational Person Like Accountant, Sales man, Spot boy and cooking department also very experienced in their profession.
Public Relations:Their relations with public is very good.
Marketing Analysis Marketing Analysis
SWOT AnalysisSWOT Analysis Managing the marketing functions begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT Analysis, by which it evaluates the company’s overall Strengths (S), Weaknesses (W), Opportunities (O), and threats (T).
Internal StrengthInternal capabilities that may help a
company reach its objectives
WeaknessesInternal limitations that may
interfere with a company ability to achieve its objectives
External Opportunities External factors that the company may be able
to exploit to its advantage
Threats Current and emerging external factors that may challenge the
company’s performance
Positive Negative
SWOT analysis:SWOT analysis:
Strength:Strengths include internal capabilities, resources, and positive situational factors that may help the company to serve its customers and achieve its objectives.
Weaknesses:Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance.
Opportunities:Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage.
Threats:Threats are unfavorable external factors or trends that may present challenges to performance.
Strength: Quality: (Pizza quality is very good Vs other organization, Hot wings,
Nuggets)
Prices: (Prices is affordable)
Comfortable and air conditions environment: Family Hall, and Party Hall, children Playland Machineries (good and Modern Machinery are used) Management Every Deal with Drink Free Staff is Hard Working Time (Every deal time maximum 15 min) Generator
Weaknesses: By Hook and Croock (Cashier Person every day 1000/- saved) Salary ( the salary of employees is too less 4000/-) duty timing is 8
hours Dating Point
Opportunities: Mid Night offer (Karizma burger um stick reg coke. Rs. 190/-) Mid night Mazza (Karizma burger reg coke 130/-) Big Place for Car parking The facility of Free Home Delivery Time Open at 9:00 am to 2:00 pm