This award-winning campaign cost just £150 and used informal channels to communicate, engage and connect with new students and, most importantly, ease their transition into University life • Avoid information overload for new students • Reduce pressure on frontline services • Targets for new students following us on Twitter (20%) and liking us on Facebook (50%) • Fewer searches on University website for key words relevant to new starters • Increase in web traffic to pages aimed at new students, and corresponding rise in referrals from social media • Reduced pressure on frontline services: just 3% rise in telephone inquiries compared to 46% the previous year • Students found information via new channels: 44% fall in searches for Freshers’ Week on University’s website • Over 60% of new students liked the Freshers’ Facebook page, over 20% followed our Twitter account • 700% rise in traffic to the New Starters’ website after A-level results compared to the previous year Results Goals Fresh Start: a digital campaign