Franchise Growth Venture

Building A Business Together A Unique Partnership Opportunity

FCIPL I FMIPL Initiative

Agenda

• Setting the context Franchise Growth ventureWhy Branding for franchise Appointment ?

It’s increasing importance -Important ingredient for brandingFranchise Appointment by Go I The Franchise Store General Consulting

•Franchise Growth Venture - Rationale; Our role definition & our value Proposition - Case Study: A successful partnership

• The FMI Group media assets spread

•Summary

FGV provides funding to growth oriented franchise Brands for their long term advertising & Franchise Business expansion needs. It is an innovative offering from Franchise Mart India Private Ltd , which has the strongest franchise media platforms with national presence. As an Growth Capital investor, we work with talented management teams to develop businesses that have potential for significant growth.

Why Branding - It drives Enterprise Value

Without the Coke ‘Brand’ the bottle would be more than half empty

Source: Interbrand

Rise in Consumption

Rise in disposable income

Increasing Role Of Branding

And uniqueness needs to be communicated forcefully

We are hardwired to notice what is different

And Branding Is About Unique Proposition

Avertising & Branding is all about creating ‘wants’leading to higher consumption

Advertising

Branding

Consumption

A-B-C Of Marketing

Advertising Challenges

–High costs

–High clutter levels

–Complexities in Media Space

–Entry Barrier by big spenders

–Delayed & staggered response

Why Private Treaties?

Advertising Challenges

–High costs

–High clutter levels

–Complexities in Media Space

–Entry Barrier by big spenders

–Delayed & staggered response

Private Treaties De-mystified

We are a strategic partner

We help in enabling shift from One to Multiple Franchise owned business

We help in accelerating the growth: bring the future forward

We help shape mindsets: create ‘new’business categories

We help strengthen / reinforce the market presence

We help in enhancing brand value therefore enterprise value

We help in ‘s-t-r-e-t-c-h-i-n-g’your vision

PT –Our Value Proposition

Three pronged Solution

Advertising Support

Flexibility to use all FM/FCI media properties

Consultation /Fran Recruit Management Participation

Brand/Communication Strategic Advice

Profiling Business successes & promoters

Our value proposition differentiates us from Private Equity players

Showcasing Successes

Branding Events

Organization Management

Collaboration

Advertising in all FM/FCI assets

Knowledge Forums

Customized mediasupport

Category Creation

Private Treaties

FGV –A Complete Branding & Business Development Solution

PT -How Does It Work

Assigns a Branding, PR & Media, Resource to the partner company

FCI / FM infuses Required Ad Currency at Enterprise Value

Need BasedCommunication Plan

ExponentialEnterprise

Value Growth

ExponentialBrandValue

Growth

FCI / FM ’s risks / rewards are linked to the Business success

Commodity to Brand

Category Creation

Bringing future forward

Strengthen market presence

Enhance Enterprise Value

PT –Some Of Example

Pantaloon Has Maintained Highest Ad Intensity and its Flagship Brand Big-Bazaar is Ranked Number 1

Ad-Intensity of retail players in India (%) Big-Bazaar ranked number 1 brand in retail sector according to the ET Brand Equity survey 2006

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Pantaloon Trent Piramid Retail

Shopper’s Stop

Pantaloon returned after a year for second 4-year Private Treaty deal with BCCL

Agenda

Setting the context-Why Branding?–It’s increasing importance–Important ingredient for branding

Franchise Growth Venture –Rationale; Our role definition, our value proposition–How does it works

The FM/FCI Group media assets spread

Summary

Branding enhances enterprise valueWe help the brand to expand in the market through franchise Route.We help the brand in the Franchise Appointment Web , Media , Expo ,Industry ,Market Presence .

Branding would be key to success in the business

Household / individual consumption set to soar

PT aids in branding by providing total communication solutions through a risk sharing mechanism

Management participation .

FCIPL / FMIPL Group has 360°media presence

Summary

Finalizing the business objectives and business plans for next 3-5 years

Mutually arrive at a 3 –5 yr Media Plan and its cost

Finalize the Optimal Mix for FMIPL / FCIPL Media

And move ahead

The Suggested Way Forward…

We Would Like To Partner You In This

Move Forward With us

We appreciate your interest in Franchise Growth Venture (P) Ltd.

REGISTERED OFFICE : # 21st Century Business Centre-House, 3rd Floor, Ring Road, Near Rushabh Petrol Pump, Surat-395002 I India

Tel : 0261-3002077

REGIONAL OFFICE : # 502 / 37 , 1st Main , 40th Cross , 8th Block ,Jaya Nagar | Bangalore| 560082 I India

Tel : +91 80 2608 5555 |Fax : +91 80 4242 0800

Franchise Hotline - 1800 103 51 77

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