Venture For Canada - Growth Hacking

Venture for Canada Product Management Workshop

Jean-Luc David [email protected]

http://www.jldavid.com

Growth Hacking

Growth Hacking!

Growth Hacking!

Not quite illegal.

Not quite illegal.

Not quite illegal.

Definitely unethical.

Not quite illegal.

100% effective.

• Honeypots • Bots • Harvesting • Spam • Fake Users / Spoofing • Trojan Horses • Denial of Service • Web • AppStore • Crowdfunding

Honeypots

Bots

• Create & Sell Accounts • Buy & Use Accounts • Custom Bot Scripts &

Software (Freelance)

Business Model

Find Your Whale

Harvesting

Spam

Fake Users

RandomUser.me

Trojan Horses

Denial of Service

Web

• Unrelated Keywords • Keyword Stacking and Keyword Stuffing • Tiny Text, Hidden Text, and Hidden Links • Cloaking • Bait-and-Switch or Page Swapping • Duplicate Content or Mirror Site • Trackback, Blog Spam or Comment Spam • Referrer Spam • Link Farms • Cybersquatting or Domain Squatting • Typosquatting or URL Hijacking • Social Networking Spam • Cookie Stuffing or Cookie Dropping

AppStore

Circle

Crowdfunding

• Honeypots • Bots • Harvesting • Spam • Fake Users / Spoofing • Trojan Horses • Denial of Service • Web • AppStore • Crowdfunding