WEB ANALYSTS: THE MATCH Study of AT Internet solution usage for the first half of 2014 across 13,952 users of AT Internet’s professional solutions INFOGRAPHIC by AT INTERNET WHEN DOES THE ANALYST LOG IN? FROM WHERE DOES THE ANALYST LOG IN? THE ANALYST’S EQUIPMENT? WHAT PERIODS ARE ANALYSED? 17.2% 15.4% 16.6% 14.9% 16.8% January February March April May June 17.6% 16.3% 16.2% 15.8% 16.3% January February March April May June GERMANY FRANCE 19.4% 16.8% 16.5% 3.8% 4% Monday Tuesday Wednesday Thursday Friday Saturday Sunday 20% 19.2% 17.1% 16.2% 3.1% 3.4% Monday Tuesday Wednesday Thursday Friday Saturday Sunday The French analyst works from 9am to 7pm with a marked lunch break from 12pm to 2pm. A day of concentrated work from 8am to 6pm for the German analyst Martinique Réunion AT Internet is one of the world’s major players in Digital Analytics. Its decision-making solutions and services provide companies with an integral analysis of their performance and presence on all online digital platforms: the web, mobile and social media. ©Copyright AT Internet 2014 - All rights reserved. www.atinternet.com 0.5% 0.2% 0.1% 0.1% 0.1% 0.3% 1.0% 2.3% 6.3% 11.2% 10.4% 9.6% 8.1% 9.1% 9.4% 8.7% 7.6% 5.2% 2.6% 1.8% 1.6% 1.5% 1.2% 0.9% 12am 1am 2am 3am 4am 5am 6am 7am 8am 9am 10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm 10pm 11pm 0.7% 0.4% 0.3% 0.3% 0.3% 0.4% 0.6% 1.2% 3.4% 10.8% 10.9% 9.9% 6.3% 4.9% 9.9% 9.1% 9.0% 8.5% 5.4% 2.4% 1.4% 1.4% 1.4% 1.2% 12am 1am 2am 3am 4am 5am 6am 7am 8am 9am 10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm 10pm 11pm FRANCE GERMANY VS. with an average visit length of 16min and 15sec 12 PAGES PER VISIT with an average visit length of 22min and 13sec 11.4 PAGES PER VISIT While the average number of pageviews is nearly the same for both, the German analyst spends nearly 6 more minutes: more time spent on each analysis? NEARLY 6 MINUTES OF OVERTIME: THE GERMAN TAKES HIS TIME In the first half of 2014, the German analyst logs in proportionally more often in January - likely to see the year in review - and also in the month of May. The month of May sees the smallest share for the French analyst, probably due to the large number of non-worked days due to bank holidays. The French analyst logs in proportionally more often in March. The German analyst logs in the most on Tuesday and Wednesday. Monday is the biggest day of analyses for the French web analyst. In Germany, the analyst is notably located in the dynamic regions of Hessen (Frankfurt) and Düsseldorf, followed by the regions of Berlin, Stuttgart and Bavaria. The French web analyst is essentially Parisian: Nearly 8 in 10 analysts log in from the Parisian region, followed by the regions of Nord Pas de Calais, Aquitaine, and Provence-Alpes-Côte d’Azur. The German analyst is fond of real time for nearly 1/4 of analyses. Data analysis mostly done on monthly and daily periods for the French web analyst. Seasonality: the “holiday” effect Monthly distribution (visits) During the week: The French analyst starts strong, the German is more consistent Daily distribution (visits) A typical day: The lunch break is sacred! Hourly distribution (visits) Regions: it’s Paris vs. Frankfurt Regional distribution (visits) Browsers: Nobody cares for IE! Top 5 browsers (visits) OS: Microsoft largely dominates in both countries Top 4 OS (visits) The German is keen on real time Top 5 periods (pageviews) THE REPORTING MATCH An overall or detailed view? Top 5 analyses (pageviews) 78% 22% SPLIT BETWEEN PARIS/REST OF FRANCE PARIS REST OF FRANCE GOOGLE CHROME FIREFOX INTERNET EXPLORER SAFARI INTEGRATED MOBILE BROWSER FIREFOX GOOGLE CHROME INTERNET EXPLORER SAFARI INTEGRATED MOBILE BROWSER Google Chrome #1 in France with nearly 1 in every 2 visits. Internet Explorer is snubbed by analysts in both countries with only 1 in 10 visits coming from this browser. OS from dominate with nearly 90% of visits made from this OS for both French and German web analysts. Firefox #1 in Germany with nearly 2 of every 3 visits on average. MICROSOFT APPLE LINUX GOOGLE MICROSOFT APPLE GOOGLE LINUX *The Day period is the default period *The dashboard is the default entry page The dashboard remains a key analysis for the French web analyst. Analysis of traffic sources lands last place in this top 5. Page analysis dominates for the German analyst. 48.3% 91% 8.1% 0.4% 0.4% 12.1% 0.9% 0.8% 37.5% 10% 3.6% 0.5% 62.1% 20.8% 12.4% 4.4% 0.1% SURVEY DEFINITION: September 2014 – on 13,952 users of AT Internet’s professional solutions SOURCES: AT Internet solutions 86.1% 19.2% 17.7% 19.7% 21% >10% 5% to 10% <5% >8% 4% to 8% 1% to 4% <1% REAL TIME 24.1% GERMANY MONTH 24.6% DAY 22.4% FRANCE GERMANY FRANCE DASHBOARD PAGES CHAPTERS SITE SUMMARY TRAFFIC SOURCES 13.1% 11% 5.1% 5.1% 4.6% PAGES OVERVIEW DASHBOARD CHAPTERS TRAFFIC SOURCES 15.5% 9% 10.4% 6.7% 3.7% REAL TIME DAY CUSTOM MONTH WEEK 24.6% 4.1% 20.2% 9% 16.4% 5% 11.1%