Founded in 2000 Based in Irvine, CA Sold in over 2000 stores in 7 countries Voted Bike Magazines Nutrition Bar of the Year About the Company.

• Founded in 2000

• Based in Irvine, CA

• Sold in over 2000 stores in 7

countries

• Voted Bike Magazine’s Nutrition

Bar of the Year

About the Company

Features

• Certified Wheat and Gluten

Free

• High in Protein (18g)

• Non-Dairy

• Vegan

• Kosher Certified

• No Hydrogenated Oils or Trans

Fats

• Will not Melt

• 40/30/30 Ratio

• Non-GMO Soy

• No Artificial Sweeteners

• Low Glycemic and Diabetic

Friendly

• All Natural

• MAP Pricing Policy

• Great Tasting

Why Gluten Free Sells

• Gluten-Free is the fastest-growing category

in the food industry.

• 1 in 105 Americans suffer from Celiac

Disease1

• Scientific research shows a person can test

negative for Celiac Disease, and still have

a gluten intolerance or sensitivity2

• Millions of Americans are proactively

choosing a gluten-free lifestyle as studies

are showing positive results in gluten free

diets and Autism3, as well as ADD and

ADHD in children4

Benefits of High Protein

• PureFit bars pack 18g and are very low in

fat

• Protein is essential for muscle growth,

repair and recovery

• Protein plays a vital role in stabilizing blood

sugar levels, which is crucial for fat

metabolism

Benefits of Dairy-Free

• PureFit bars appeal to the 30-50 million Americans who

are lactose intolerant5

• The majority of nutrition bars are made with whey

protein, and PureFit gives a high protein, non-dairy

option

• Millions who are not lactose intolerant, are dairy

sensitive and have trouble digesting dairy products. It

is estimated that 75% of adults worldwide show some

decrease in lactase activity during adulthood6

• Nondairy products like PureFit Nutrition Bars lead to

increase energy because they digest easier than other

so called “nutrition bars”7

• Kosher food is a $200 billion

industry8

• 13 million Americans adhere to a

Kosher diet8

• PureFit Nutrition Bars are certified

by Kehilla Kosher

Benefits of Kosher

• PureFit bars appeal to people looking

for a safe and low-cholesterol nutrition

bar and snack

• Trans fats are linked to coronary heart

disease

• PureFit bars WILL NOT MELT!!!

• PureFit bars appeal to active people

and outdoor enthusiasts who do not

want their nutrition bars melting like a

candy-coated bar

Benefits of No Hydrogenated Oils and No Trans Fats

• PureFit bars cater to the millions of

Americans who adhere to a vegan diet

• The 18g of protein makes PureFit a great

grab and go vegan option

• The vegan bodybuilder has embraced us

for coming out with a nutritional product

that compliments their lifestyle greatly

increasing our sales to the vegan fitness

enthusiast

Benefits of Vegan

• A balanced diet with 40% carbohydrates,

30% protein and 30% fat has been

embraced by the fitness community to

help stabilize blood sugar, and burn

stored fat for energy.

• When biochemist Dr. Barry Sears

discovered the benefits of the 40/30/30

nutritional approach, he revolutionized

the way consumers use food to burn fat

(the Zone diet)

Benefits of a 40/30/30 Ratio

• PureFit bars contain no sugar alcohols,

which are known to cause digestive

issues like gas, diarrhea and bloating9

• PureFit bars appeal to a growing number

of consumers concerned about the

negative side effects of artificial

sweeteners

• PureFit uses all natural sweeteners:

brown rice syrup and agave

Benefits of No Artificial Sweeteners or Sugar Alcohols

Benefits of Low Glycemic & Diabetic Friendly

• PureFit Nutrition Bars appeal to

diabetics, people who have blood sugar

issues and those who have been

advised to employ a more balanced

nutritional approach.

• Diabetic-friendly PureFit bars are

balanced, which help stabilize blood

sugar levels

• PureFit exercises their legal right to a

minimum advertised price (MAP) policy of

$1.65/bar. This policy ensures our mutual

retail partners will not be undersold by

discount retailers or websites.

• A high quality product with high quality

ingredients will not be devalued by

discount or club stores.

Benefits of a MAP Policy

• Certified Wheat and Gluten

Free

• High in Protein (18g)

• Non-Dairy

• Vegan

• Kosher Certified

• No Hydrogenated Oils or Trans

Fats

• Will not Melt

• 40/30/30 Ratio

• Non-GMO Soy

• No Artificial Sweeteners

• Low Glycemic and Diabetic

Friendly

• MAP Pricing Policy

Selling Points Recap

PureFit nutrition bars are the #1 selling gluten-free sports nutrition bars. We have been the category leader for almost 10 years. That’s right, we created the category. Additionally, our dairy-free bars are certified vegan and kosher, making them popular among consumers of all walks of life. 100’s of other bars have come and gone since we launched in November of 2001. I don’t think it’s difficult to explain our continued success. It’s our commitment to quality and customer service. When I started PureFit 10 years ago, no other companies were making a nutrition bar like PureFit. Now, ten years later, we’re still making cutting edge bars. Our “so-called competition” that have come and gone have borrowed our ideas and technology in one way, shape or form. One competitor even tried to knock our name off. Regardless if you choose PureFit, or another brand, just know that when consumers think of quality and convenience, they think of PureFit. PureFit entered the market about 10 years ago with this simple goal in mind: Offer a nutritious, high-quality bar that tastes great, but without all the additives and sugars of other so-called “nutrition bars.” The result: We introduced the first line of nutrition bars that contain no wheat, gluten, dairy, trans fats, sugar alcohols or artificial sweeteners. And we didn’t sacrifice taste in the process. Instead, we offer your shoppers a bar that fuels a tough workout or makes a healthy, between-meal snack. If that’s enough of a reason to carry our bars, consider this: Since 2001, positive reviews and recommendations of our bars have appeared in more than 100 magazines read by your shoppers. To this day, we actively pursue earned-media placements that drive shoppers into stores just like yours. Each month, we introduce PureFit Bars to consumers at marathons and fitness expos all across the country — places where you probably won’t find most of our competitors. We’ve found that one of the best ways to increase sales is to sample our bars wherever we can. In 2011 alone, we will attend high-profile health and fitness expos, including nearly two-dozen major marathons. We could steal a line from Bon Jovi because “I’ve seen a million faces and I rocked them all. That’s right, conservative estimates would say we’ve introduced PureFit to well over 1 million consumers at just running events alone. It’s called PureFit but it might as well be called “PureProfit” because that’s what we provide to retailers just like you. Unlike some nutrition bar companies, you won’t find our bars in deep-discount channels like Costco. Rather, we have a MAP policy that affords all PureFit retailers with an opportunity to sell through 100% of the inventory 100% of the time. Never one to rest on our laurels (FYI: Bike magazine named us “Nutrition Bar of the Year”), we’re evolving, as evidenced by new and improved flavors we launched in 2011.Besides upholding our commitment to quality, we are consistently giving back to the community. We’ve donated more than 25,000 bars to celiac support groups and conferences, and over 30,000 bars to the U.S. troops.We have a state of the art new website, complete with a dealer locator to promote your store. We offer a 100% money back guarantee. Finally, if you still need an incentive to try our quality nutrition bars, here it is: PureFit is currently offering new retailers 15 percent off their first purchase. When you offer PureFit Nutrition Bars to your customers, you offer them a nutritious, great-tasting bar they can feel good about. And you can feel good about offering a product from a company that is committed to quality, service and supporting its retailers. Call today and receive 15% off your initial order. Sincerely,Robb DorfFounder and CEO [email protected]

Letter to Retailers

1. Reers, Marian J. (2005). "Epidemiology of Celiac Disease: What Are the Prevalence, Incidence, and Progression of Celiac Disease?"

http://consensus.nih.gov/2004/2004CeliacDisease118Program.pdf#page=40 [Accessed 04/20/2011]

2. Beck, M. (2011) Clues to Gluten Sensitivity, WSJ.com [Internet] 15th March 2011

Available at: http://online.wsj.com/article/SB10001424052748704893604576200393522456636.html#articleTabs=article

3. Adams, J. (2007) “Summary of Biomedical Treatments for Autism” [Accessed 04/20/2011]

http://autism.asu.edu/Additional/Summarybiomed07.pdf

4. Tsang, G. (2008) “The Best Diet for Kids with ADHD” [Accessed 04/20/2011]

http://www.healthcastle.com/adhd_diet.shtml

5. Eunice Kennedy Shriver National Institute of Child Health and Human Development, NIH, DHHS. (2006) “Lactose Intolerance: Information for

Health Care Providers” [Accessed 04/20/2011]

http://www.nichd.nih.gov/publications/pubs/upload/NICHD_MM_Lactose_FS.pdf

6. Pribila BA, Hertzler SR, Martin BR, Weaver CM, Savaiano DA. (2000) “Improved lactose digestion and intolerance among African-American

adolescent girls fed a dairy-rich diet." Journal of the American Dietetic Association. 2000. PMID 10812376. "Approximately 75% of the world's

population loses the ability to completely digest a physiological dose of lactose after infancy". [Accessed 04/20/2011]

http://www.accessmylibrary.com/coms2/summary_0286-27939567_ITM.

7. Amit 'Abhaya' Gowda (2011) “How to Keep Your Energy Levels High With Right Kind of Diet,” H2O Magazine [Internet] 2nd of April 2011

available at:

http://blog.abhayamedia.com/how-to-keep-your-energy-levels-high-with-right-kind-of-diet/

8. Specktor, M. (2011) “Is it kosher? - Kosher food has become a $200 billion business with global reach. Who knew?” AJWNews.com [Internet]

23-February 2011 Available at: http://www.ajwnews.com/archives/8890

9.Yale-New Haven Hospital Nutrition Advisory (2011) “Eat Any Sugar Alcohol Lately?” [Accessed 04/27/2011]

http://www.ynhh.org/about-us/sugar_alcohol.aspx

References