Format Presentation (English Version): I wanna be...

“I Wanna be...”Created and Developed by André Siqueira

Introduction

Introduction

Imagine a reality show where participants compete for a

prize far more valuable than money!

!Imagine if you could take part in the history of television,

technology or sport! Imagine if you could become a world

reference, if you could entertain the viewers with your

charisma, creativity, intelligence and sympathy, if you

could be recognized as an idol.

!Image if you could be Silvio Santos, Fausto Silva, Simon

Coell, Oprah Winfrey, Donald Trump, David Letterman,

Steve Jobs, Mark Zuckerberg, Pele, Gisele Bunchen…

Objectives

Objective

After careful and detailed study about the reality show

format in Brazil and in the World, we developed our own

format, bringing together features that enable each

edition to borrow personal values and peculiar

professionals with a determined personality.

!This presentation summarizes the concept, structure and

benefits of this format:

!

“I Wanna be (name)”!

The purpose of this reality show is to promote a

specialized themed competition, segmented,

biographical, presenting challenges experienced (and

overcome) by a Global Icon.

Objective

The Project

The Project

Concept: !Twelve participants compete with each other, through similar

challenges to those faced by a World Icon on the formation

and consolidation process of their career. At the end, one

winner gets a significant cash prize.

Structure: !The program will be presented in two phases:

!The first phase will have an episode per week (48’) showing

the process of calling and selection of candidates: top

stories, testimonials and performances, plus curiosities

about the backstage.

!1 month duration

The Project

Structure: !The second phase will have two episodes per week (48’ and

96') and four "pills" (5') with a compact of their days.

It will show the challenges, lectures, workshops, and the

interaction and relationship between the participants, which

will be confined in a house.

!Participants will compete in weeklychallenges, dividing

themselves always in 2 teams, where short documentaries

will illustrate certain stage of the Icon’s life who will be the

name of program (with images and testimonials of the

people who were part of his/her story) and that will serve as

a briefing for the challenge of that week.

The Project

Structure: !All the preparation and challenges will be pre-recorded,

while the judges evaluation about the performance of

participants as well as their elimination will be broadcasted

live.

Each week, members of the losing team will put in the

spotlight, and the public will help to indicate and/or eliminate

a participant (according to the phase of the program), until it

lasts only one winner.

!3 months duration

The Project

Important: !A complete and detailed description of the format appears in

a book apart from this presentation. We also created a

*customized "kit" of the project, as an example, covering the

development of the concept,format,the functioning of the

challenges, awards, themes of the lectures and workshops.

The Project

*

Target

Target

"I wanna be…" targets men and women of all ages and

social classes. It’s a program to entertain, geared for the

whole family (15 + AS ABCDE).

It has a fixed exhibition, with date and pre-defined time, that

arouses and motivates the viewer's interest in monitor the

development of the competition, plus know, further, all

stages and challenges a Global Icon had to overcome in the

process of building his/her successful career.

Benefits for the Broadcasting Station

Benefits for the Broadcasting Station

"I wanna be .." provides a set of benefits for the broadcasting station, which may translate into:

!• Institutional prestige;

• High impact;

• Inedited Format;

• Advertising Billing;

• Creation of sub-products;

• Spontaneous media.

Institutional Prestige !The broadcasting station has the opportunity to strengthen

its institutional prestige as well as its Cast - if the icon

chosen is part of the TV’s universe. With the project "I

wanna be ..", the broadcasting station will be recognized by

offering an original program, surprising and inedited.

!To the viewer, to advertisers and the media, this is an

innovative initiative that will surely yield prestige to the

channel, for offering to the market a new product and with

creative quality, ultimately, a new alternative aligning culture

and entertainment.

Benefits for the Broadcasting Station

High Impact !A format like "I wanna be .." with elasticity to fit any

broadcaster’s profile and any World Icon, reserve large

impact to both targets, the viewers and advertisers: being

these aspects financial, institutional or audience.

Benefits for the Broadcasting Station

Inedited Format !"I wanna be .." presents an unprecedented competition, set

to perfection for the World market, as if the program was

"the face of a country", because it honors the figure of an

icon with the name of the program itself, further reinforcing

their status in the history reference.

!Unlike formats geared to anonymous or generic figures, this

format has absolute suitability to any broadcasting station

and eventually to their respective Cast.

Benefits for the Broadcasting Station

Advertising Billing !In addition to qualitative attributes, "I wanna be .." already

justifies by itself, as a program extremely profitable to any

broadcasting station. Whether by its traditional billing

potential in their programming lineup, by additional sources

such as billing through sending mobile messages (SMS) and

actions cross-media, the format ensures broadcasting

stations one more revenue than the usual programs on

schedule proposed.

Benefits for the Broadcasting Station

Creation of sub-products !"I wanna be .." yet reserves potential for exploitation of sub-

products such as versions of electronic game, board game,

download of original content for mobile, beyond the

possibility of a full version of the documentary about the

World Icon served as a briefing for challenges during the

program.

!Not been for the additional revenue that could accrue from

the product, "I wanna be ..", allows the broadcasting stations

to maximize their advertising revenue by producing various

editions of the program, with space for new seasons and/or

adaptations for another World Icon and/or all their Cast.

Benefits for the Broadcasting Station

Spontaneous media !"I wanna be .." provides great return on spontaneous media

in various media.

A mix of coverage increases the frequency, maximizing

investment.

Brand exposure in variety shows, from other broadcasting

stat ions, in major website pages of news and

entertainment, the logo of the program and of the

broadcasting station associated to the main station outlets

nationwide.

Benefits for the Broadcasting Station

One more thing…

One more thing…

• Format whose range of target exceeds any limits, since

it is based on a known personality of virtually an entire

country, could easily have global reach;

!• The uniqueness of an Icon - admired, popular and

inspiring - whets the curiosity about the character and

even closer to your audience;

!• This Format proposes intelligent content and challenges

that enhance creativity, ethics, work, entrepreneurship and

perseverance.

!!

Thank you

!We appreciate the opportunity offered by you for the presentation of

this project. I'm available in case of any doubt.

!!Contact:

!Leandro HBL or Ana Paula da Silva

E-mail: [email protected]

!André Siqueira:

E-mail: [email protected]

Thank You