Forever 21

Submitted by : Anshu Shah PGFM II

Submitted to : Mrs. Rakhi Minocha

First Store Fashion 21

Located at Los Angeles

Founded by

Do Won Chang(CEO) and his wife Jin Sook Chang

Founded on

April 21, 1984

Store Size 900 square feet

1984

2010

Fashion 21

History

1984• Fashion 21• 900 sq. ft

1989• 11 stores• Avg. store size increased to 5000sq. ft

By 2005• opened XXI flagship stores. • Operating in over 355 locations.

2010• Forever 21 enters India.• Over 480 stores worldwide

Target group : 18-35 years

Since Forever 21 deals with a variety of fashion

products, thus it as a Speciality store

Type of store Speciality chain store

Global presence 480 stores in 34 countries

Year of commencement of Indian operations

2013*

Indian Joint Venture DLF* (51:49, with DLF being the majority stake holder)

No. of stores in India 5

No. of stores in Delhi 2

*When Forever 21 had entered in 2010, it had a franchisee agreement with West Asia-based Sharaf group but was unable to scale up. In 2013, it switched partners and announced a joint venture with DLF Brands and opened the first store under the JV in May, 2013.

Store Locator

Source: “outline-worldmap.com”

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Forever 21,Pacific Mall, Subhash Nagar ,New Delhi - 110018Hours - MON~SUN 11:00AM - 10:00PM

Forever 21,DLF Place Saket , New Delhi – 110017Hours - MON~SUN 11:00AM - 10:00PM

Product

Forever 21

TOPS JEANSSHORTS SKIRTS DRESSES ROMPERS JEGGINGS

Top

Graphic tee shirt

Basic tee shirt

Blouses and shirts

Tank top

Bustier

Crop Top

TOPS JEANSSHORTS SKIRTS DRESSES ROMPERS JEGGINGS

JEANSSHORTS SKIRTS DRESSES ROMPERS JEGGINGS

Camisole Basic Tee Graphic Tee Tank top

Knitted/woven Knitted Knitted Knitted Knitted

Price Rs179 Rs.369 Rs. 369-899 Rs. 369-679

Size S,M,L XS,S,M,L XS,S,M,L XS,S,M,L

Plain/Print Plain Plain Printed Printed

Pacific Mall 22 colors available

6 colors available 9 prints available 5 prints available

DLF, Saket 22 colors available

5 colors available 11 prints available 6 prints available

TOPS

JEANSSHORTS SKIRTS DRESSES ROMPERS JEGGINGS

Crop Top Shirts Blouses Bustier

Knitted/woven Knitted Woven Woven Knitted

Available in fabric

Cotton, polyester,

crochet, lace

98 %cotton2% elastane

Cotton, polyester, georgette

Crochet, Velvette,leather

Price Rs. 429-1219 Rs. 879-1219 Rs. 439-1899 Rs. 1019-

Size XS,S,M,L S,M,L XS,S,M,L, XL XS,S,M

Pacific Mall 6 different silhouettes available

7 colors available 3 silhouettes available

DLF, Saket 8 different silhouettes available

Not available 3 silhouettes available

TOPS

Shorts

Denim shorts

Cotton shorts

Crochet shorts

Leather shorts

JEANSTOPS SKIRTS DRESSES ROMPERS JEGGINGS

Plain shorts Printed Shorts Denim plain shorts Denim printed shorts

Knitted/woven Woven Woven Woven Woven

Fabric 100% cotton 100% rayon 71%Cotton,27% polyester,2% spandex

71%Cotton,27% polyester,2% spandex

Price Rs1019 Rs.1219 Rs. 1369 Rs. 1369

Size XS,S,M,L XS,S,M,L XS,S,M,L XS,S,M,L

Colour/print Aqua Black/redRed/black

Black, dark blue, light blue, sea green

3 prints- stripes, floral and polka dot

Pacific Mall

DLF, Saket

SHORTS

JEANSTOPS SKIRTS DRESSES ROMPERS JEGGINGS

Crochet Shorts Tie-dye shorts Leather shorts Denim bermuda shorts

Knitted/woven Woven Woven Woven Woven

Fabric Shell:100% cottonLining: 64% polyester,36% cotton

100% cotton Shell: 80% PU20% polyesterLining: 100% polyester

99% cotton1% spandex

Price Rs1369 Rs.1559 Rs. 1469 Rs. 1369

Size XS,S,M,L 24,25,26,27,28,29,30,31 XS,S,M,L 26,27,28,29,30,31

Colour/print Black, white, pink Navy blue/teal Black Blue

Pacific Mall X X X

DLF, Saket

SHORTS

denim

printed

Basic

boyfriend

skinny

SHORTSTOPS SKIRTS DRESSES ROMPERS JEGGINGS

Basic denim Skinny denim Boyfriend denim

Printed denim

Knitted/woven Woven Woven Woven Woven

Fabric 98% cotton2% spandex

66% cotton, 21% polyester,12% rayon, 1% spandex

100% cotton 98% cotton2% spandex

Price Rs 679 nwards Rs. 679 onwards Rs 1019 onwards Rs 999 onwards

Size 24,25,26,27,28,29, 30,31

24,25,26,27,28,29,30, 31

24,25,26,27,28, 29,30, 31

24,25,26,27,28,29,30,31

Colour/print Blue, black, grey, white

Blue, black, grey, white, maroon, green

Blue and black 3 prints- floral, stars, vertical lines

Pacific Mall DLF, Saket

DENIM