DIGITAL STRATEGY Eunhae Cho
DIGITAL STRATEGY Eunhae Cho
Target audience Campaign
Rules Winner
How to promote Budget
Expectation
Contents
Target Audience
• Who?
Female college students • Why?
They are up to date with technology Enjoy fashion
Campaign
To Increase the Loyalty
Rules
1. Reform fashion products from Forever 21 to design your own outfit for a game 2. Take a picture either at a game or at a tailgate 3. Upload it with the hashtag Forever21 and your college name 4. Insert the picture to the Forever 21 Facebook page
Winner
The largest amount of photo retweets A $50 gift card & season tickets to their schools home games
The most "Liked" photo 30% off for 3 months & season tickets to their schools home games.
How to promote
Budget
Youtube : $25, 000 Twitter : $2,000 Facebook page : $270,000 Prizes : $800 Total : $297,800
Expectation
It is an interactive event that can be held over and over. Making Forever 21 part of the ceremony of college sports, students will enjoy the event more and get familiar with the brand.
Thank you