Ford 2011 Ad Campaign

Bryan Thiel

Kevin Stone

• Pull-no-punches advertising campaign began in November 2008

• Helped F-Series trucks to lead the segment in capability, durability, fuel economy and sales

• F-Series became the first vehicle to top sales of 400,000 for 2009 due to the ad campaign

• Sales rose by 24 percent in October 2009

Previous Ad Campaign

• Ford introduced the 3.5L EcoBoost engine

• “Truck of the Future”• 20% improved fuel economy over the

2010 model• Increased power and efficiency• Marketing campaign resonates with

truck buyers

2011 No-Nonsense Ad Campaign

• Part of the No-Nonsense Ad Campaign• Online documentaries made to

prove the new engines performance• Variety of on-road and laboratory

tests

Torture Test

Print Campaign

• www.ford.com• http://www.egmcartech.com/2010/11/07/2011-ford-f-150-ad-

campaign-builds-on-success-of-rant-style-from-2008/

Sources