Ad campaign.

The product that I have chosen is the LG Cookie. It’s target market is teenagers or young adults, either male or female as it comes in colours to suit both genders.

Target Audience: The target audience would be teenagers or young adults girls, all female.

Denotation: It is a sleek, modern, mobile phone in pink.

Connotation: A connotation of the phone would be feminine as it is pink.

Colours: The colours are metallic pink and silver.

Target Audience: The target audience for this phone would be adults and businessmen.

Denotation: It is a mobile phone that contains a keyboard and it is bigger than the usual phone.

Colours: The colours are black and silver.

Logo: the logo is right at the top of the product, suggesting it is the most important feature.

Target Audience: the target audience for this phone would be adults.

Colours: the colours are blue and silver which are modern colours suitable for both genders.

Denotation: The phone is simple with a few buttons but it doesn’t look modern.

Logo: the logo is just the brand name but it is right at the top so it is the centre of attention.