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Foodle Presentation

Mar 06, 2015

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Julie Bae
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Page 1: Foodle Presentation

Get personalized responses to

your restaurant question and make friends

Page 2: Foodle Presentation

GE PACS-IW FEB 9, 2011CLASS PRESENTATION

JulieBai

SanchitGupta

HonrayLin

MartinaRau

Team Introduction

Page 3: Foodle Presentation

GE PACS-IW FEB 9, 2011CLASS PRESENTATION

Jagjit SharmaSingle

MBA at U. Penn

East village, NYC

Long hours at Bloomberg

Family in Bangalore

Goals Move to a condo close to central park, get married

Page 4: Foodle Presentation

GE PACS-IW FEB 9, 2011CLASS PRESENTATION

Typical day

6am subway to work meetings with customers

10~11 hour work day too tired to cook

Page 5: Foodle Presentation

GE PACS-IW FEB 9, 2011CLASS PRESENTATION

Melody Wattanapanit

Master student, Parsons Design

Hoboken, Jersey CityMisses night life, street food in ThailandGoalsMove to a bigger apt, work as design consultant

Page 6: Foodle Presentation

GE PACS-IW FEB 9, 2011CLASS PRESENTATION

TitlehEAdING

Bullet points or text

Typical day

breakfast at union square 2 hour lunch break

thai restaurant spice design brochure

meets boyfriend subway

Page 7: Foodle Presentation

GE PACS-IW FEB 9, 2011CLASS PRESENTATION

Too many choices of restaurants...

Feeling lonely...

Away from your home country...

Don’t know many people...

Missing friends back at home...

Missing authentic taste...

Page 8: Foodle Presentation

GE PACS-IW FEB 9, 2011CLASS PRESENTATION

in the city, yet little time

too many reviews

no food preference filter

Too many options

Page 9: Foodle Presentation

GE PACS-IW FEB 9, 2011CLASS PRESENTATION

‘trusted sources’

too much information

reviews from all sorts of users

not personalized

Random advice

Page 10: Foodle Presentation

GE PACS-IW FEB 9, 2011CLASS PRESENTATION

for THE restaurant

let it come to you!

So, stop searching...

Page 11: Foodle Presentation

GE PACS-IW FEB 9, 2011CLASS PRESENTATION

How it works

1 Ask for a type of food

2 Relevant users receive your question and provide restaurant recommendations

3 Talk to them and pick your choice!

Page 12: Foodle Presentation

GE PACS-IW FEB 9, 2011CLASS PRESENTATION

Personalized

PersonasScenariosWireframes

recommendations

make new friends and

become a legend!

Personalized

Page 13: Foodle Presentation

GE PACS-IW FEB 9, 2011CLASS PRESENTATION

TitlehEAdING

Bullet points or text

Scenarios

Page 14: Foodle Presentation

GE PACS-IW FEB 9, 2011CLASS PRESENTATION

TitlehEAdING

Bullet points or text

Scenario 1

Jagjit is hungry after work Don’t want to cook

Craves spicy Indian food Ask for food advice

Naiyana suggests Tamarind Food delivered to home

He gives 4 stars Naiyana earns 10 points!

Page 15: Foodle Presentation

GE PACS-IW FEB 9, 2011CLASS PRESENTATION

TitlehEAdING

Bullet points or text

Scenario 2

Jagjit’s friends’ visit Asks about Thai cuisine

Melody receives message She answered him before

She recommends Spice Jagjit likes jumbo shrimp

She talks about shrimp She earns sous chef badge!

Page 16: Foodle Presentation

GE PACS-IW FEB 9, 2011CLASS PRESENTATION

Demo

Page 17: Foodle Presentation

GE PACS-IW FEB 9, 2011CLASS PRESENTATION

Wireframes

Page 18: Foodle Presentation

GE PACS-IW FEB 9, 2011CLASS PRESENTATION

Wireframes

Page 19: Foodle Presentation

GE PACS-IW FEB 9, 2011CLASS PRESENTATION

Initially...

Foodle account

Point system toward free meals

Page 20: Foodle Presentation

GE PACS-IW FEB 9, 2011CLASS PRESENTATION

1st Iteration

Page 21: Foodle Presentation

GE PACS-IW FEB 9, 2011CLASS PRESENTATION

Then...

Friend recommendation

Badge system

Page 22: Foodle Presentation

GE PACS-IW FEB 9, 2011CLASS PRESENTATION

2nd Iteration

Page 23: Foodle Presentation

Get instant personalized responses to your restaurant question and make friends