Analysis of FB page – Related to British Food 1. Difference in FB posting between online shop and physical shop 2. Online shop rely on links of the website which are pre-dominantly promoted on FB 3. Physical shop relies on photo of individual product and short and critical text on the wall of the FB. 4. Rewards for comments and suggestion on posts. 5. Product suggestions eloquently used with a variety of combinations – passionate discussion about the product – suggested grouping of the product 6. Related links demonstrating the basic essence of the shop front have been eloquently used 7. The entrepreneur talks to the customers as it would if a customer is physically in the shop! 8. Sales talk has been effectively digitalised and presented on the FB page. 9. FB wall post has been effectively used as personal referral for expired products Shop – I Category Description 1. Promoting link of website Quite prominently used – Seeks recommendation – Unique – required registration on website – seeking to promote both website and FB page. 2. Special day deals Discounted pricing and clearance 3. Promoting online deals on FB Similar to link promotion – Critical information mentioned 4. Limited period deals announced on FB Maybe exclusive to FB but also available on website Debashish Mandal Ph.D. Candidate Email: [email protected]/ [email protected]Uploaded on 30.05.2011 Copyright University of Waikato Page 1 of 22| Page
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Analysis of FB page – Related to British Food
1. Difference in FB posting between online shop and physical shop
2. Online shop rely on links of the website which are pre-dominantly promoted on FB
3. Physical shop relies on photo of individual product and short and critical text on the wall of the
FB.
4. Rewards for comments and suggestion on posts.
5. Product suggestions eloquently used with a variety of combinations – passionate discussion about
the product – suggested grouping of the product
6. Related links demonstrating the basic essence of the shop front have been eloquently used
7. The entrepreneur talks to the customers as it would if a customer is physically in the shop!
8. Sales talk has been effectively digitalised and presented on the FB page.
9. FB wall post has been effectively used as personal referral for expired products
Shop – I
Category Description1. Promoting link of website Quite prominently used – Seeks recommendation – Unique –
required registration on website – seeking to promote both website and FB page.
2. Special day deals Discounted pricing and clearance3. Promoting online deals on FB Similar to link promotion – Critical information mentioned4. Limited period deals announced on
FBMaybe exclusive to FB but also available on website
Shop – II
Category Description1. Product Suggestions - passionately discuss the product
- in stock- food grouping- what is available- what is finished- supplied on demand- New Arrivals- photo of product- photo of finished food- link weather to food- Intense sampling – discussion- self referral expired product+photo/Ingenious approach
2. Special day deals Discounted pricing and clearance3. Introduction of new products Discussing/discounts/4. Limited period deals announced on
FB exclusive to FBThe deals are announced on FB and mentioned that if you mail order than mention the FB post.- First three comments will get special deal! – Clearance
5. Promoting related events Ticket sale / British essence / - british festivals/days/local days and festivals
6. Wishing on festivals and occasions - British festivals/days/local days and festivals7. Demonstrate social concern Charity8. Seeking Opinion of customer what they expect on fb , Survey, vote poll9. Sold Out Announcement thank the customers10. Tweeting to announce specials
Shop – I Britshop.ch – British Food in Switzerland FB - Started on August 19 – 2009 - has 1727 likes – online retailer – No showroom