Analysis of FB page – Related to beauty therapy 1. Talking to the customer using the 420 character wall post space is an effective strategy for fostering engagement. 2. Critical, professional and useful information delivered in a personalised plain simple language short but sweet seems to be attractive than flashy links to website and blog. 3. Difference between approaches of application of facebook between the two beauty businesses. 4. Burnie prefers to talk to its fans on the wall instead of promoting weblinks. 5. Burnie being a small business economically uses the wall to promote deals. 6. Through its wall Burnie educates fans about trends and in a subtle way tries to suggest and market its services. 7. Both Burnie and Beauty Grace try to promote expertise of individual employee by posting profile, qualification and photos. 8. Informal and homely atmosphere is fostered by owners using personal profile to communicate on business page, posting photos of employee’s personal event such as birth of babies. 9. Beauty Grace prefers to promote link of website and has also used the wall for recruitment. Burnie Skin Care Boutique Joined facebook on 23 rd Agust 2010 has 906 likes Category Description 1. Promoting link of website Unique – promoting facebook business page from personal facebook page 2. Special day deals Gift vouchers exclusive on FB for mother’s day Debashish Mandal Ph.D. Candidate Email: [email protected]/ [email protected]Uploaded on 05.06.2011 Copyright University of Waikato Page 1 of 22| Page
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Transcript
Analysis of FB page – Related to beauty therapy
1. Talking to the customer using the 420 character wall post space is an effective strategy for
fostering engagement.
2. Critical, professional and useful information delivered in a personalised plain simple language
short but sweet seems to be attractive than flashy links to website and blog.
3. Difference between approaches of application of facebook between the two beauty businesses.
4. Burnie prefers to talk to its fans on the wall instead of promoting weblinks.
5. Burnie being a small business economically uses the wall to promote deals.
6. Through its wall Burnie educates fans about trends and in a subtle way tries to suggest and market
its services.
7. Both Burnie and Beauty Grace try to promote expertise of individual employee by posting profile,
qualification and photos.
8. Informal and homely atmosphere is fostered by owners using personal profile to communicate on
business page, posting photos of employee’s personal event such as birth of babies.
9. Beauty Grace prefers to promote link of website and has also used the wall for recruitment.
Burnie Skin Care Boutique Joined facebook on 23 rd Agust 2010 has 906 likes
Category Description1. Promoting link of website Unique – promoting facebook business page from personal
facebook page2. Special day deals Gift vouchers exclusive on FB for mother’s day3. Limited period deals announced on
FBDeals are announced on the wall itself with details
4. Exclusive for FB with a special FB Code
It is requested to mention the wall post at the shop
5. customer feed back Customers gifting chocolates6. Wishing on festivals and occasions Used on one occasion7. Demonstrate social concern Shaving for cancer8. Announcement Anniversary of the shop
Sold OutShop timingOpen on holidaythank the customers
9. Product Suggestions Suggest/recommend what is happening in mainland and trialsrecommend and suggest gift vouchers for Christmas
10. Personal touch Anniversary of the shopEmployee participationposting picture of employee