Unit 2, Graphing Design, Project 4, Food Packaging Klemens Koestler 9M, 9IGCSE Design Brief: The target customer is mainly little kids (4-10). The price bracket should be from 150 to 300yen. The food packaging is about brigadeiros, chocolate fudge balls. The packaging needs to have something interactive for the target customer. This can include crossword puzzles, word search, presents inside etc. This is to capture the targets customers’ attention and causes them to be interested in our product. The outside cover must also include a comic figure that the company can easily use in advertisements. The comic figure should be a main focuses on the food packaging. The comic figure should specifically include a brigadeiro (the brigadeiro can be placed anywhere in/on the figure). The comic figure must relate to the little kids such as including everyday objects they use (sports or toys). The packaging should contain a variety of colors. This is to ensure that the target customer will be interested in our product. The color brown and white have to be included in the packaging. Refrain from using the color black (it is a dominant color). The packaging should not be fancy. However do not use too much colors or else the target customer will not know what to focus on. Development Process: 1. For my food packaging, I instantly came up with the idea of doing brigadeiros. I made them in 8 th grade once and they tasted/looked pretty good, so I decided to use them for my food packaging. I made brigadeiros at home and took photos of them. So I can use them in my project.
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Unit 2, Graphing Design, Project 4, Food Packaging
Klemens Koestler 9M, 9IGCSE
Design Brief:
The target customer is mainly little kids (4-10). The price bracket should be from 150 to 300yen.
The food packaging is about brigadeiros, chocolate fudge balls.
The packaging needs to have something interactive for the target customer. This can include
crossword puzzles, word search, presents inside etc. This is to capture the targets customers’
attention and causes them to be interested in our product.
The outside cover must also include a comic figure that the company can easily use in
advertisements. The comic figure should be a main focuses on the food packaging. The comic
figure should specifically include a brigadeiro (the brigadeiro can be placed anywhere in/on the
figure). The comic figure must relate to the little kids such as including everyday objects they
use (sports or toys).
The packaging should contain a variety of colors. This is to ensure that the target customer will
be interested in our product. The color brown and white have to be included in the packaging.
Refrain from using the color black (it is a dominant color). The packaging should not be fancy.
However do not use too much colors or else the target customer will not know what to focus on.
Development Process:
1. For my food packaging, I instantly came up with the idea of doing brigadeiros. I made
them in 8th
grade once and they tasted/looked pretty good, so I decided to use them for
my food packaging. I made brigadeiros at home and took photos of them. So I can use
them in my project.
2. The design brief states that the packaging should contain a comic figure with a
brigadeiro. I started brainstorming and came up with the idea of making the brigadeiro
the body in the comic figure (like in the m&m).
3. I choose my favorite comic figures (left & right bottom) and drew them out neatly again
and I made another comic figure along the way (eskimo).