www.montagecomms.com Montage crafts compelling brand stories that encourage your consumers to Find, Love & Buy! A FRESH APPROACH TO FOOD E-COMMERCE
www.montagecomms.com
Montage crafts compelling brand stories that encourage your consumers to Find, Love & Buy!
A FRESH APPROACH TO FOOD E-COMMERCE
ENCOURAGE YOUR CUSTOMERS TO FIND, LOVE & BUY
WE CRAFT COMPELLING BRAND STORIES TO…
E-COMMERCE
www.montagecomms.com
EXPERIENCE-COMMERCE
DOES THIS SOUND FAMILIAR?
E-COMMERCE
GOOGLE EXPRESS
CURBSIDE
www.montagecomms.com
THE OPPORTUNITY
CUSTOMER JOURNEY
SEAMLESS CUSTOMER JOURNEY
www.montagecomms.com
SHOW-ROOMING
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WEB-ROOMING
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MOBILE SHOPPING STILL NOT GOOD ENOUGH..
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www.montagecomms.com
A COMMON PROBLEM…
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CLICK & COLLECT
JOHN LEWIS - CLICK & COLLECT
www.montagecomms.com
DELIVERY STRATEGY
“Order in the next 5 hours and receive it Wednesday, 13th January.”
www.montagecomms.com
DELIVERY STRATEGY
• When is convenient for the customer not the
logistics firm?
• Packing delicates
• Keeping fresh & storage times
• Be clear & offer fixed time slots
• Consider adding click & collect / or various
delivery options
• Can you offer ‘free’ delivery by building
basket size or offering subscription?
• Opportunity for economies of scale?
www.montagecomms.com
STORY
TOSQ
GOUSTO
HUBBUB
FIND
IMPORTANCE OF SEARCH • Categories show what you stock and
important for search
• Siloing of content
• Conversion rates through site search
can be up to 50% vs average
• Analyse search for missed opportunities
• Ensure unusual onsite search terms are
tagged for products
www.montagecomms.com
CONTENT THAT CONVERTS• Clear navigation with USPs at the
top with images - technical details
below
• Think benefits not ‘features’
• Story for the consumer as to why
they should buy
• Average time to read a page = 20 s
• Images that show benefits and USP
+ 16% (on Amazon)
CONTENT IS KING!
VIDEO THAT CONVERTS AND ENTERTAINS
www.montagecomms.com
LOVE
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ONLINE REPUTATION
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BUY
www.montagecomms.com
ZERO MOMENT OF TRUTH
www.montagecomms.com
“MOBILE SHOPPERS WHO VIEW REVIEWS, SHOW 133% HIGHER CONVERSION”
www.montagecomms.com
• Delivery, Contact, Pay
• Speed of payment is key
• As few steps as possible
• Progress bar
• Quick and painless
• Consider abandoned cart
marketing
• Trust of payment
‘FRICTIONLESS’ SALES
MEASURING SUCCESS • Reach via social media / Increase in
search volumes / advertising
• Bounce rate
• Time on page
• Conversion rate
• Drop out rate
• Measuring CPA - Cost per acquisition
• Review - Refine - Repeat
www.montagecomms.com
SUMMARY
UNIQUE STORY
REALTIME CUSTOMER SERVICE
REALTIME CUSTOMER SERVICECONTENT THAT SELLS
CUSTOMER JOURNEY
SEAMLESS CUSTOMER JOURNEY
www.montagecomms.com
QUESTIONS?
@MRMATTANDERSON