Architects/Design and Construction Special Industry Groups (SIGs) Food Deserts Orlando and Throughout Florida ICSC Florida conference August 31 2015
Architects/Design and ConstructionSpecial Industry Groups (SIGs)
Food Deserts Orlando and Throughout Florida
ICSC Florida conference August 31 2015
Steve DuffyVP Grocery Cuhaci & Peterson
Jason BurtonChief City Planner at City of Orlando
Curtis Ostrodka VHB Manager Planning + Design Studio
Roniece Weaver Executive Director, MS, RD, LD Hebni Nutrition
John CrossmanPresident Crossman & Company
ICSC Florida conference August 31 2015
Our PanelConsiders the challenges of Food Deserts Orlando and Throughout Florida
WHAT IS A FOOD DESERT?
ICSC Florida conference August 31 2015
A. The opposite of a food oasis.
B. Neighborhoods/towns without ready access to fresh, healthy or affordable food.
C. What you eat for dinner.
The o
pposite
of a fo
od oas
is.
Neigh
borhoods/
tow
ns with
out ...
What
you e
at fo
r din
ner.
9% 8%
83%
Please answer via the Turning Point Response Device on your seat.
WHAT IS A FOOD DESERT?
Food deserts are defined as urban neighborhoods and rural towns without ready access to fresh, healthy, and
affordable food.
• No Food Access or Fast Food/Convenience Store only• Lack of access contributes to poor diet, which can lead to multiple
health issues
ICSC Florida conference August 31 2015
• Is it a local, state or national issue?
• How does the issue vary from urban to rural locations?
• Parramore District in Orlando • What is the economic reality?• How can everyone (retailer/community)
benefit from development in food deserts?
WHAT IS A FOOD DESERT?
ICSC Florida conference August 31 2015
WHERE ARE FOOD DESERTS FOUND?
A. Big City
B. Little City
C. Suburban Areas
D. Rural Areas
Big C
ity
Little
City
Suburb
an A
reas
Rural A
reas
27%
51%
15%
7%
ICSC Florida conference August 31 2015
Please answer via the Turning Point Response Device on your seat.
Comprehensive Nutrition assessment
Conducted in 2009 Assess need of community Select strategy Craft a plan Execute & Assess
ICSC Florida conference August 31 2015
FRESH STOP
• Mobile farmers market created to serve Central Florida’s food desert neighborhoods.
• Launched in January 2015, the mobile market offers fresh fruit and vegetables at budget-friendly prices.
• Fresh Stop helps to drive positive health outcomes and create a road map for generational change for families in communities hardest hit by diabetes and heart disease.
ICSC Florida conference August 30 – September 1, 2015
WHAT DOES THIS MEAN TO US?
A. Helping peopleB. Improving communitiesC. Healthier children/familiesD. New/renovation development project = $$E. Exposure and recognition by cityF. Name in paper/on news
Helpin
g people
Impro
ving c
omm
unities
Health
ier c
hildre
n/fam
ilies
New/r
enovatio
n deve
lopm
ent p...
Exposu
re a
nd reco
gniti
on by
city
Name in
pap
er/on n
ews
18%
37%
2%2%5%
37%
Please answer via the Turning Point Response Device on your seat.
What is the benefit to you and others of identifying a food desert and working to solve the issue?
ICSC Florida conference August 31 2015
WHAT DOES THIS MEAN TO US?
A. Create a pro-forma
B. Have a vision and a champion
C. Be aware/find incentives
Creat
e a p
ro-fo
rma
Have a
visio
n and a
cham
pion
Be aw
are/
find in
centiv
es
0% 0%0%
Please answer via the Turning Point Response Device on your seat.
What can your team do to move a project/plan forward to deal with a food desert?
ICSC Florida conference August 31 2015
WHAT DOES THIS MEAN TO US?
A. Façade improvementsB. Local property tax rebatesC. USDA grantsD. CDBGE. All of the above
Faça
de impro
vem
ents
Loca
l pro
perty
tax r
ebates
USDA g
rants
CDBG
All of t
he above
0% 0% 0%0%0%
Please answer via the Turning Point Response Device on your seat.
Which incentives/types of assistance below does the City of Orlando and/or partner agencies offer?
ICSC Florida conference August 31 2015
WHAT CAN BE DONE?
Cities have to set the table for future development of their neighborhoods:
• Accommodate future development beyond the existing zoning.
• Are there strategic Growth Management policies that support rezoning that allow for development, tailored for transitions to the surrounding neighborhood?
• Does the City identify catalytic sites as a case study?
• Does the vision support accessibility through transit and other modes?
• Is there parity between the nice side of town where redevelopment is occurring and more neglected communities in terms of infrastructure and incentives?
• Does the City attempt to bridge traditional divides (interstate highways, railroads).
ICSC Florida conference August 31 2015
WHAT CAN BE DONE?
Funding Pro-Forma Gaps:Tax Rebates (over a period of up to 10 years)Tax Increment Financing by a CRACash as an incentive (includes construction of parking and other amenities).USDA Food Desert incentives
Moral of the story: Even if the City does not have a formal incentive program in place, it is helpful in crucial areas that a potential developer bring forward a pro-forma that the City may be able to contribute, especially if there is a vision and a champion (e.g. Commissioner Hill). A developer may be able to garner support for incentives more quickly than staff.
ICSC Florida conference August 31 2015
WHAT CAN BE DONE?
A. Miami B. OrlandoC. JacksonvilleD. TampaE. GainesvilleF. TallahasseeG. Elsewhere
Mia
mi
Orlando
Jack
sonvi
lle
Tam
pa
Gaines
ville
Talla
hasse
e
Else
wher
e
18%
35%
0%
26%
0%
9%
12%
Please answer via the Turning Point Response Device on your seat.
Who in the room is familiar with food issues in?
ICSC Florida conference August 31 2015
CASE STUDYPARRAMORE TODAY
Existing Conditions:• 6000 residents• Median Household Income $15,500• Unemployment Rate 23%• Homeownership Rate 9%• Low Educational Attainment• Chronic Health Problems
ICSC Florida conference August 31 2015
CASE STUDYPARRAMORE TODAY
Typical Retail Shopping OptionsThe challenge: balancing heritage and economic development
The Grocery Store
ICSC Florida conference August 31 2015
The relationship between Parramoreand downtown’s central business district is changing
CASE STUDYPARRAMORE TODAY
ICSC Florida conference August 31 2015
CASE STUDYPARRAMORE TODAY
Healthy Community Design Principles
Drive economic development by creating a unique identity
Improve access to job opportunities
Promote social and environmental justice
Increase housing opportunities
Make education the cornerstone of revitalization
Empower champions for a healthy community
Promote access to healthy food
Invest in people, not cars
Maximize the opportunity for all residents to get physical activities
Encourage mixed-use development
ICSC Florida conference August 31 2015