Food 2020 dd pov v11

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Food 2020July 2015

How digital is changing the way we shop, eat and think about food.



Food in the Digital Landscape


The Food Industry is Ripe for DisruptionRestaurant Search / Recommendations

There are multiple forces shaping the food industry. While these forces are in motion, large consumer packaged goods companies must move fast and adapt their business to address consumer expectations and demands.

Online Grocery Cooking Aides / Smart Appliances

Health & Wellness Coupon, Deals & Loyalty

Mobile/Online Ordering & Delivery Recipes

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Digital in the Food Landscape

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Digital is changing and shaping every aspect of our relationship with food – what we eat, how we shop, where we find it, when we can access it, and why we care about it.

IoTSmart Appliances

MobileApplications

WearablesQuantifiable Self

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Future of Food: Areas of Impact

• Consumers shop for new tastes, cuisines, and possibilities. They rely on online research, food blogs, and apps when shopping for food

• Millennials’ “need it now” and are willing to buy foods from various convenient channels such as online and mobile delivery

• Technology is disrupting the way people shop for food, particularly with regard to personalized shopping channels (e.g., Amazon Fresh, Easy Button, food ordering apps, etc.)

Shopping

• Consumers are willing to pay more for an eating experience shaped around pleasure, diversity and quality

• Food has become a form of entertainment and self expression. Social media is the place to share and discover food memories

• Food blogs, celebrity chefs, and cooking shows expand culinary horizons and tastes

Consumption

• Consumers have developed greater awareness of food borne illnesses and (e.g., listeria outbreak in milk, salmonella in chicken, etc.)

• Product recalls have raised consumer questions about food and where it comes from (e.g., Chobani yogurt recall)

• Customers have developed growing concerns regarding GMOs and environmental sustainability of food. As a result, usage of non-GMO food products have grown rapidly.

Food Safety

• Consumers are more concerned with health benefits of food and are willing to spend more on healthy and locally- sourced foods

• “Organic” is now a regulated term by the USDA due to high demand for organic foods

• Restaurants and grocery stores have responded with incorporating minimally processed/organic ingredients in products

Health & Wellness

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