Fmcg.dewasish

Prepared ByDewasish GhoshalPGDM (Agriculture) 

FMCG Industry

FMCG are products that have a quick shelf turnover, at relatively low cost and don't require a lot of thought, time and financial investment to purchase

‘Fast Moving’ is in opposition to consumer durables such as kitchen appliances that are generally replaced less than once a year

Three of the largest and best known examples of Fast Moving Consumer Goods companies are Nestlé, Unilever and Procter & Gamble

FMCG Industry

The Indian FMCG sector is an important contributor to the country's GDP. It is the fourth largest sector in the economy and is responsible for 5% of the total factory employment in India

This has been due to liberalization, urbanization, increase in the disposable incomes and altered lifestyle

. The lower-middle income group accounts for over 60% of the sector's sales. Rural markets account for 56% of the total domestic FMCG demand

Brief about Company

The Company started in the year Started to distribute Colgate Dental Cream, Colgate-Palmolive It has a presence in around 3.5 million retail outlets across the

country, of which the Company services 9.40,000 outlets directly

The Company has grown to a Rs. 9600 million plus with an outstanding record of enhancing value for its strong shareholder base

Colgate has been voted ‘The Most Trusted Brand’ in India across all brands and categories for the third consecutive year in the Brand Equity AC Nielson ORG-MARG 2005 survey.

History 1975

Caprice hair care launches in Mexico. Today, hair care products are sold in over 70 countries, with variants to suit every type of hair need

1976Colgate-Palmolive acquires Hill's Pet Nutrition. Today Hill's is the global leader in pet nutrition and veterinary recommendations

1983Colgate Plus toothbrush is introduced. Today over 1.6 billion Colgate toothbrushes are sold annually worldwide

1985Protex bar soap is introduced, and today offers all-family antibacterial protection in over 56 countries. Colgate-Palmolive enters into a joint venture with Hong Kong-based Hawley & Hazel, a leading oral care company, which adds strength in key Asian markets.

History 1986

The Chairman's You Can Make A Difference Program is launched, recognizing innovation and executional excellence by Colgate people

1987Colgate acquires Softsoap liquid soap business from the Minnetonka Corporation. Today, Colgate is the global leader in liquid hand soap

1989

Annual Company sales surpass the $5 billion mark

1991Colgate acquires Murphy Oil Soap, the leading wood cleaner in the U.S. Today, its product portfolio has expanded to include all-purpose cleaners, sprays and wipes

History 1992

Colgate acquires the Mennen Company. Today, Mennen products are sold in over 52 countries

1995Colgate enters Central Europe and Russia, expanding into fast-growing markets. Colgate acquires Kolynos Oral Care business in Latin America and launches market-leading Sorriso toothpaste

1996Bright Smiles, Bright Futures oral health education program expands to reach 50 countries with in-school programs and mobile dental clinics

1997Colgate Total toothpaste is introduced and quickly becomes the market leader in the U.S. Only Colgate Total, with its 12-hour protection, fights a complete range of oral health problems

History 2004

Colgate acquires the GABA oral care business in Europe, with its strength in the important European pharmacy channel and its ties with the dental community.

2006Today, with sales surpassing $10 billion, Colgate focuses on four core businesses: Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate now sells its products in 222 countries and territories worldwide.

Market Share Market share to 50.4% in March 2005 It grew by 9% during 2004-05 Company volume in the core toothpaste category increased by

14%,

Products  Oral Care:

Colgate – Toothpaste, Tooth Powder, Whitening Products Pamolive - Shower Gel, Shower Cream, Bar Soap, Liquid Hand

Wash, Shave Preps, Skin Care 

Household Care: Axion Surface Clean

Brief about Company

The company started in 1892 in a nondescript house in Calcutta (now Kolkata) with an initial investment of Rs. 295

In the subsequent public issue of 1978, Indian shareholding crossed 60%, firmly establishing the Indianness of the firm

Four years later in 1983, it crossed the Rs. 100 crores revenue mark

In 2002, Britannia's New Business Division formed a joint venture with Fonterra, the world's second largest Dairy Company, and Britannia New Zealand Foods Pvt. Ltd. was born Forbes Global rated Britannia 'One amongst the Top 200 Small Companies of the World', and The Economic Times pegged Britannia India's 2nd Most Trusted Brand.

History

1975Britannia Biscuit Company takes over biscuit distribution from Parry's

  1979Re-christened Britannia Industries Ltd. (BIL)

1983Sales cross Rs.100 crore  1989

·        The Executive Office relocated to Bangalore 

1992·    BIL celebrates its Platinum Jubilee 

History

1993 Wadia Group acquires stake in ABIL, UK and becomes an equal partner with Groupe Danone in BIL

·                             1997

Re-birth - new corporate identity 'Eat Healthy, Think Better' leads to new mission: 'Make every third Indian a Britannia consumer' BIL enters the dairy products market

 1999"Britannia Khao World Cup Jao" - a major success! Profit up by 37%

  2000Forbes Global Ranking - Britannia among Top 300 small companies

History

2001BIL ranked one of India's biggest brands No.1 food brand of the country Britannia Lagaan Match: India's most successful promotional activity of the year Maska Chaska: India's most successful FMCG launch

 2002BIL launches joint venture with Fonterra, the world's second largest dairy

company Britannia New Zealand Foods Pvt. Ltd. is born Rated as 'One amongst the Top 200 Small Companies of the World' by

Forbes Global Economic Times ranks BIL India's 2nd Most Trusted Brand Pure Magic -Winner of the Worldstar, Asiastar and Indiastar award for packaging

History

2003'Treat Duet'- most successful launch of the year Britannia Khao World Cup Jao rocks the consumer lives yet again

2004Britannia accorded the status of being a 'Superbrand' Volumes cross 3,00,000 tons of biscuits Good Day adds a new variant - Choconut - in its range

2005Re-birth of Tiger - 'Swasth Khao, Tiger Ban Jao' becomes the popular chant! Britannia launched 'Greetings' range of premium assorted gift packs The new plant in Uttaranchal, commissioned ahead of schedule. The launch of yet another exciting snacking option - Britannia 50-50 Pepper Chakkar

ProductsBISCUITS BRITANNIA GOOD DAY(cashew, butter,pista, badam, chocochips and choconuts), NICE TIME MARIE GOLD TIGER BRITANNIA TREAT(eliachi, orange, mango), MILK BIKIS LITTLE HEARTS BRITANNIA 50-50 SALTED CRACKERS- SNAX, IMEPASS

BREADS DELBIS(sliced bread)

Market Share

In terms of value, Britannia leads the market with 37 per cent market share

Brief about Company

Dabur India Limited is a leading Indian consumer goods company with interests in health care, Personal care and foods

Over more than 100 years Dabur has been dedicated to providing nature-based solutions for a healthy and holistic lifestyle

History

In 1979, the Sahibabad factory / Dabur Research Foundation was setup.

In 1986, it became a public limited company. In 1992, a joint venture with Agrolimen of Spain

was established. In 2000, the company had a turnover of 1,000

Crores. In 2003, Dabur demurred the Pharma business. In 2005, Dabur acquired Balsara. In 2006, Dabur crossed $2 Bin market Cap,

adopts US GAAP

HEALTH CARE PRODUCTS

DABUR CHYAWANPRASHDABUR CHYAWANSHAKTIGLUCOSE D DABUR LAL TAIL DABUR BABY OLIVE OIL DABUR JANAMGHUTTI HAJMOLA YUMSTICKS, CANDY ANARDANA

FUN2

PUDIN HARA, PUDIN HARA GSHANKHPUSHPIDABUR HINGOLINATURE CARESHILAJIT GOLDITCH CARE, RING GAURD

PERSONAL CARE

Dabur Red GelDabur Red ToothpasteBabool ToothpasteMeswakl ToothpastePromise ToothpasteDabur Lal Dant ManjanDabur Binaca ToothbrushGulabari Vatika Fairness Face Pack Amla Hair Oil Amla Lite Hair Oil Vatika Hair OilAnmol Sarson Amla

DABUR FOODS

HOMEMADELEMONEEZ

CAPSICO

Market Share

Dabur currently owns three brands in the oral care segment

Dabur Lal Dant Manjan - Sales of Rs1.5bn and a 30% market share in toothpowder

Dabur Red toothpaste - launched in 2003 and has over 1.8% national market share in the toothpaste category

Binaca toothbrush - Dabur had acquired the Binaca brand from Reckitt Benckiser in the mid-1990s. However it has not able to grow the toothpaste brand

Brief about the Company

Godfrey Phillips is today the second largest player in the Indian cigarette industry with an annual turnover of over US$ 265 million

Incorporated in India in 1936, the Company established its own manufacturing facilities in 1944

The Company today is the proud owner of some of the most popular cigarette brands in the country like Red and White, Four Square, Jaisalmer, Cavanders, Tipper and Prince

Its products are distributed through an extensive India wide network comprising 484 exclusive distributors and over 800,000 retail outlets

History

1844 Mr. Godfrey Phillips, founder of Godfrey Phillips & Sons

commenced business in the Barbican (London), as a Cigar manufacturer

1944Company established its own manufacturing facilities 1946GODFREY PHILLIPS became a Public Ltd. Co. with its

manufacturing operations in Mumbai

1967 D. Macropolo & Co., which was the sole selling agent for

GODFREY PHILLIPS, opened a subsidiary company called "International Tobacco Co.",

History

1967-68Philip Morris acquired substantial holding in Godfrey Phillips Ltd

1979Philip Morris. joined hands with the K.K. Modi Group and in the following

year the Modi Enterprises took over the management of GODFREY PHILLIPS

2002 The Company re-launch some of its brands, by giving them an entirely

new look & positioning, while some new, innovative products like Tipper & Piper were also introduced

2003Jaisalmer & Prince re-launched

History

Cigarette Four Square Jaisalmer Red & White Cavanders Tipper North Pole Prince

Cigars - Brands Don Diego Hav-a-tampa Phillies Santa Damiana H-2000 Rothschild

Market Share

The domestic market share has grown from 10% to 12 % over 2003-04

Godfrey Phillips has surpassed industry standards and demonstrated phenomenal growth, at 8.3% in the year 2003 - 04, against industry growth of 4.4% for the same period

Brief about Company

The foods division of Godrej Industries produces and markets edible oils, vanaspati, fruit drinks, fruit nectar and bakery fats

It is among the largest marketer of toilet soaps in the country with leading brands Cinthol, Fair Glow, No.1 etc.

Godrej is also the preferred supplier for contract manufacturing of toilet soaps be some of the most well-known brands in the country

It is well supported by a state-of-the-art Research Centre based in Mumbai

Godrej has adopted the Total Quality Management system and their factories have received ISO certifications

ProductsSoaps Cinthol Fair Glow Shikakai Evita No. 1

Toiletries Cinthol Talc, Deodorant No. 1 Talc Shaving Cream

ProductsHair Care Renew Color Soft Godrej Hair Dye Fashion Colors Nupr Mehndi Anoop Hair Oil

Household Godrej Dish Wash

Fabric Care Ezee

Baby Care Snuggy

Market Share

Market share of Godrej in the soaps segment improved to 9.5% from 8.3% in Q3 FY05.

In the Hair Colour market it has a share of 40.5%

Brief about the Company

Nirma is one of the few names - which is instantly recognized as a true Indian brand, which took on mighty multinationals and rewrote the marketing rules to win the heart of consumers

Starting as a one-man operation in 1969, today, it has about 14, 000 employee-base and annual turnover is above Rs. 25, 00 crores

Nirma aptly concentrated all its efforts towards creating and building a strong consumer preference towards its ‘value-for-money’ products

The performance of Nirma during the decade of 1980s has been labeled as ‘Marketing Miracle’ of an era. During this period, the brand surged well ahead its nearest rival – Surf

Now, the year 2004 sees Nirma’s annual sales touch 800,000 tones, making it one ofthe largest volume sales with a single brand name in the world

Products

SOAPS NIRMA BATH SOAP NIRMA BEAUTY SOAP NIRMA LIME FRESH SOAP NIRMA ROSE NIRMA SANDAL

DETERGENT NIRMA WASHING POWDER NIRMA DETERGENT SUPER NIRMA WASHING POWDER NIRMA POPULAR DETERGENT POWDER NIRMA POPULAR DETERGENT CAKE NIRMA CLEAN DISH WASHBAR NIRMA BARTAN BAR SUPER NIRMA DETERGENT CAKE

SALTS• NIRMA SHUDH

IODIZED NAMAK

Market Share

Nirma is the largest detergent brand and the second largest toilet soap brand in India with market share of 38% and 20% respectively

Brief About the Company

ITC is one of India's foremost private sector companies with a market capitalisation of over US $ 13 billion and a turnover of US $ 3.5 billion

Rated among the World's Best Big Companies by Forbes magazine and among India's Most Respected Companies by BusinessWorld, ITC ranks third in pre-tax profit among India's private sector corporations

                             TC has a diversified presence in Cigarettes, Hotels,

Paperboards & Specialty Papers, Packaging, Agri-Business, Packaged Foods & Confectionery, Information Technology, Branded Apparel, Greeting Cards, Safety Matches and other FMCG products.

History

ITC is one of India's foremost private sector companies with a market capitalisation of over US $ 13 billion and a turnover of US $ 3.5 billion

Rated among the World's Best Big Companies by Forbes magazine and among India's Most Respected Companies by BusinessWorld, ITC ranks third in pre-tax profit among India's private sector corporations

                             TC has a diversified presence in Cigarettes, Hotels,

Paperboards & Specialty Papers, Packaging, Agri-Business, Packaged Foods & Confectionery, Information Technology, Branded Apparel, Greeting Cards, Safety Matches and other FMCG products.

History

ITC was incorporated on August 24, 1910 under the name of 'Imperial Tobacco Company of India Limited’

Though the first six decades of the Company's existence were primarily devoted to the growth and consolidation of the Cigarettes and Leaf Tobacco businesses

ITC's Packaging & Printing Business Division, was set up in 1925 as a strategic backward integration for ITC's Cigarettes business

In 1975 the Company launched its Hotels business with the acquisition of a hotel in Chennai which was rechristened 'ITC-Welcomgroup Hotel Chola'.

Products

CIGARETTES Wills, Insignia India Kings Gold Flake Navy Cut Scissors Capstan Berkeley Bristol Flake.

FOODS Ready to eat foods, staples, confectionery and snacks.

Products

LIFESTYLE RETAILING Wills Classic work wear Wills Clublife evening wear Wills sport

GREETING, GIFTING AND STATIONARY Expressions greeting cards, autograph books, slam

books, party invitations, pop up & mini books, Expressions Regalia(collection of premium greeting

cards & social cause cards and desk calendars)

Market Share

ITC has captured a market share of 8%. In confectionery, ITC has built up a 17% share of mint

candies and 24% of hard-boiled candies

Ready-to-eat Sunfeast Pasta Treat has clocked 6% of the branded noodles

BRIEF ABOUT THE COMPANY

GlaxoSmithKline is a leader in the worldwide consumer healthcare market

The company has a challenging and inspiring mission: to improve the quality of human life by enabling people to do more, feel better and live longer.

Headquartered in the UK and with operations based in the US, it is one of the industry leaders, with an estimated 7% of the world's pharmaceutical market.

Over 15,000 people work in the research teams to discover new medicines

HISTORY

1976 The H2 blocker Tagamet (cimetidine) is introduced in the UK

by the SmithKline Corporation, and in the US in the following year.

The treatment will revolutionise peptic ulcer therapy. 1978

Through the acquisition of Meyer Laboratories Inc, Glaxo’s business in the US is started, to become Glaxo Inc from 1980.

The broad-spectrum injectable antibiotic Zinacef (cefuroxime) is introduced by Glaxo. 1981

The anti-ulcer treatment Zantac (ranitidine) is launched by Glaxo and is to become the world’s top-selling medicine by 1986. Augmentin (amoxicillin / clavulanate potassium), to combat a wide range of bacterial infections in children and adults, is launched by Beecham.

1986 Beecham acquires the US firm Norcliff Thayer, adding

Tums antacid tablets and Oxy skin care to its portfolio. 1988

SmithKline BioScience Laboratories acquires one of its largest competitors, International Clinical Laboratories, Inc, increasing the company's size by half and establishing SmithKline BioScience Laboratories as the industry leader. 1991

SmithKline Beecham moves its global headquarters to New Horizons Court at Brentford, England 1994Sterling Health also is acquired, making SmithKline Beecham the third-

largest over-the-counter medicines company in the world and number one in Europe and the international markets.

1995 Glaxo and Wellcome merge to form

Glaxo Wellcome.

1999 Sharpening its focus on pharmaceuticals

and consumer healthcare, SmithKline Beecham divests SmithKline Beecham Clinical Laboratories and Diversified Pharmaceutical Services.

PRODUCTS

AQUAFRESH ENO Horlicks