© Euromonitor International 1 FMCG MARKET IN BULGARIA AND THE REGION: PROSPECTS FOR RETAIL IVAN UZUNOV 2011
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1
FMCG MARKET IN BULGARIA AND THE REGION: PROSPECTS FOR RETAILIVAN UZUNOV
2011
© Euromonitor International
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OUTLINE:
GLOBAL MARKET PERFORMANCE
REGIONAL MARKET PERFORMANCE
BULGARIAN FMCG IN FIGURES
PERSPECTIVES FOR THE BULGARIAN MARKET
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3GLOBAL MARKET PERFORMANCE
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4GLOBAL RETAIL THINKING: GROWTH RETURNS POST-RECESSION
GLOBAL MARKET PERFORMANCE
-4
-2
0
2
4
6
8
10
12
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Reta
il V
alu
e,
y-o
-y g
row
th
Reta
il V
alu
e,
US
$ M
illio
n
Total retailing - sales Total retailing - growth Outlets - growth
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5GLOBAL RETAIL GROWTH 2008-2013
GLOBAL MARKET PERFORMANCE
-6.0
-4.0
-2.0
0.0
2.0
4.0
6.0
8.0
10.0
0.0
1,000,000.0
2,000,000.0
3,000,000.0
4,000,000.0
5,000,000.0
6,000,000.0
7,000,000.0
2008 2009 2010 2011 2012
Reta
il V
alu
e,
y-o
-y g
row
th
Reta
il V
alu
e,
US
$ M
illio
n
Grocery Retailers Non-Grocery Retailers Non-Store Retailing
Grocery Retailers Non-Grocery Retailers Non-Store Retailing
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6GLOBAL FMCG IN 2010
GLOBAL MARKET PERFORMANCE
Packaged Food ,
US$1,952.5 bn
Tobacco ,
US$664.2 bn
Alcoholic Drinks,
US$551.0 bn
Soft Drinks,
US$446.9 bn
Beauty and Personal Care, US$382.2 bn
Consumer Health,
US$180.7 bn
Home Care,
US$131.7 bnHot Drinks,
US$104.7 bn
Pet Care, US$81.6 bn
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7FMCG INDUSTRIES GROWTH IN EAST EUROPE 2005-2014
GLOBAL MARKET PERFORMANCE
-4%
-2%
0%
2%
4%
6%
8%
10%
12%
14%
2006 2007 2008 2009 2010 2011
Reta
il V
alu
e,
y-o
-y g
row
th
Packaged Food
Tobacco
Alcoholic Drinks
Soft Drinks
Hot Drinks
Beauty and Personal Care
Consumer Health
Home Care
Pet Care
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8GLOBAL MARKET TRENDS
GLOBAL MARKET PERFORMANCE
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9REGIONAL MARKET PERFORMANCE
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10CRISIS AND RECOVERY IN BALKANS
GLOBAL MARKET PERFORMANCE
-30.0
-20.0
-10.0
0.0
10.0
20.0
30.0
40.0
50.0
2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15Reta
il V
alu
e,
y-o
-y g
row
th,%
Bosnia-Herzegovina
Bulgaria
Croatia
Macedonia
Romania
Serbia
Slovenia
Greece
Turkey
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11BULGARIAN FMCG IN FIGURES
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12DEVELOPMENT OF THE BULGARIAN RETAILING
BULGARIAN FMCG IN FIGURES
-5.0
0.0
5.0
10.0
15.0
20.0
2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15
Reta
il V
alu
e,
y-o
-y g
row
th, %
Grocery Retailers
Non-Grocery Retailers
Non-Store Retailing
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13BULGARIAN FMCG IN 2010
BULGARIAN FMCG IN FIGURES
Packaged Food,
BGN4,277.0 mln
Tobacco,
BGN3,232.7 mln
Alcoholic Drinks,
BGN1,065.7 mln
Soft Drinks,
BGN588.2 mln
Beauty and Personal Care, BGN580.4 mln
Consumer Health,
BGN330.4 mln
Home Care,
BGN333.2 mln
Hot Drinks,
BGN311.6 mln
Pet Care,
BGN67.0 mln
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14FMCG INDUSTRIES GROWTH, REVIEW PERIOD
BULGARIAN FMCG IN FIGURES
-5.0
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
2005-06 2006-07 2007-08 2008-09 2009-10 2010-11
Reta
il V
alu
e,
y-o
-y g
row
th,%
Alcoholic Drinks
Beauty and Personal Care
Consumer Health
Home Care
Hot Drinks
Packaged Food
Pet Care
Soft Drinks
Tobacco
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15PROSPECTS FOR THE BULGARIAN MARKET
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16FORECAST PERFORMANCE OF THE MAJOR FMCG SECTORS
PROSPECTS FOR THE BULGARIAN MARKET
0.0
2.0
4.0
6.0
8.0
10.0
12.0
2011-12 2012-13 2013-14 2014-15
Reta
il V
alu
e,
y-o
-y g
row
th,% Alcoholic Drinks
Beauty and Personal Care
Consumer Health
Home Care
Hot Drinks
Packaged Food
Pet Care
Soft Drinks
Tobacco
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17WHAT IS MISSING ON THE BULGARIAN MARKET?
NEW RETAILING FORMATS
PROSPECTS FOR THE BULGARIAN MARKET
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18WHAT IS MISSING ON THE BULGARIAN MARKET?
NEW PRODUCT DEVELOPMENT
PROSPECTS FOR THE BULGARIAN MARKET
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19WHAT IS MISSING ON THE BULGARIAN MARKET?
HEALTH AND WELLNESS PRODUCTS
PROSPECTS FOR THE BULGARIAN MARKET
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THANK YOU FOR YOUR ATTENTION!
QUESTIONS?
IVAN UZUNOV
SENIOR RESEARCH ANALYST
TEL: +370 5 243 1577