FMCG Presentation

THE ILLUSIONIST

Group members are;Syed Fozan Hassan RizviRana Muhammad GulzarAleem SheikhMuhammad AwaisHaider ILyas

Fast Moving Consumer Goods

• Company name: anhaar

• Value Preposition: pure wholesome goodness..for real.

• Products: Anhaar whole milk

Anhaar Full cream milk

• Launched in Lahore ,Islamabad and

Rawalpindi.

• We strongly believe Pakistan our mother land

is a perfect place for dairy farming.

New Product

• Anhaar Chocolate

• Value Proposition: “Heart Touching Sweetness”

• Traditional Green wrapper

• Local Brand Product

Marketing Managements

• Customer Needs and Wants

• Orientations: Marketing + Societal Concept

• Customer Profitable Relationship

Consumer Behavior

• Customer insights• Marketing Information System• A I E T A

Customer Driven Marketing Strategy

• Segmentation• Positioning• Differentiation• Target Market

Customer Driven Marketing Strategy

• Segmentation Positioning

• Differentiation Target Market

Levels of Product

• Actual Product• Augmented Product• Core customer value

Levels of Product

• Actual Product • Brand Name: anhaar chocolate• Quality Level: Excellent• Design and Packaging: Green and White wrapper, Green lines + Grey Shade + White painted

on wrapper.• Features: Dark brown with creamy, iron 25%

• Augmented Product• Good customer support (Accessible, fast)• Warranty: 10 to 12days fresh.• Branding• Labeling

Brand Strategies

• Brand positioning

• Brand name selection

• Brand sponsorship

• Brand development

Pricing Strategies

• Our product prices and categories are; Small-Medium-Large.

Small Rs.15. Medium Rs.25 and Large Rs.50.

Perceptual Mapping• Perceptual maps may be used for market segmentation, concept

development and evaluation, and tracking changes in marketplace perceptions among other uses.

Placement and Promotion

• A promotional mix is an allocation of resources among five primary elements: Advertising, Public relations or publicity, Sales promotion, direct marketing and Personal selling.

Conclusion• We are launching our new product anhaar chocolate. Anhaar using pure

milk and it is our local brand which is famous in Lahore, Islamabad and Rawalpindi. Anhaar already provide milk but now this time we are launching new product chocolate. It gives pure milk, better taste, and good quality and healthy. We focus on already customers and taste quality that people attract towards our product.

• We will be using Product Placement to help with the sales and promotion of our product. For example, in a well known kids TV show I could place our product in the background of a shop when certain characters enter so it can be seen.