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FM Media Company Profile

Apr 14, 2017

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Page 1: FM Media Company Profile
Page 2: FM Media Company Profile

Disclaimer

This company profile is for informational purposes only to highlight the portfolio of FM Media as an advertising and communications company. Some items in this portfolio are still in working progress and may not represent the actual final product. All information is provided on an as-is basis and FM Media shall not be held liable or responsible for any claims whatsoever for whatever circumstance with regards to the representations made in this company profile.

Contact FM MEDIA SDN BHD (633327-x)

01-04-03, Worldwide@724 Jalan Lazuardi 7/29, Seksyen 7,40000 Shah Alam, Selangor

Tel +603 5511 8644Fax +603 5511 8643

[email protected]

Page 3: FM Media Company Profile

About Us

Redefine PerspectiveAt FM Media, we do not follow, we pave our own way. Challenging conventional methods of creating and designing, we echo Pininfarina’s philosophy of man’s freedom over technology, daring to explore new forms and future scenarios.

An interplay of creativity and technology, we were formed in 2003 and have since diversified our portfolio with endeavours in Advertising & Campaign, 3D Visuals, Video & Motion Graphics, Digital Media and Space Design. Tapping into a brighter future, we are also always looking for ways to expand our services.

As a boutique advertising agency, we provide creative solutions for our clients with a simple approach; commitment par excellence, every time. This way, we constantly improve ourselves through solid research and case studies to provide innovative products and services, daring our clients to go beyond conventionalism.

Amril Abd WahabFounder

Fariz AdzibFounder

Page 4: FM Media Company Profile

List of Services

3D Visuals

. 3D Animation

. 3D Visualisation

. 3D Illustration

. Walkthrough

. 360 View VR

Video & Motion Graphics

. Corporate Video

. Launching Video

Montage

. Product Video

. Special Effect &

Compositing

. 2D Animation

. Flash Animation

Digital Media

. Interactive CD/DVD

. Digital Profile

. Information Kiosk

. Website & Portal

. Multimedia

Presentation

. Digital Annual Report

. Apps Application /

Development

. Online Contest

. Augmented Reality

Space Design

. Consultancy

. Design & Build

. Project Manegement

Advertising & Campaign

. Creative Concepts & Execution

. Brand Management

. PR & Media Relations

. Media Planning & Buying

. Above the Line

. Below the Line

. Out of Home

. Event Management

Advertising & CampaignIn addition to mastering the technical aspects of creation and design, we choose to follow the unexplored creativity path by experimenting with fresh, bold ideas to fulfil the needs of our clients. Our expertise ranges from creative conceptualisation to actual production, as well as developing competitive branding strategy for various disciplines.

PsAi

ID

Page 5: FM Media Company Profile

Malaysian Communication and Multimedia Commission (MCMC)

Klik Dengan BijakAwareness Campaign

Establishing our creative direction based on what we learned from our focus group study, we incorporated a humorous yet simple look and feel for the Klik Dengan Bijak awareness campaign by MCMC.

We employed different platforms of advertising to tap on the campaign’s key concerns – security, safety and responsibility.

Page 6: FM Media Company Profile

Klik Dengan BijakEngagement Campaign

Continuing the previous campaign’s method, we gathered an ensemble of children aged 13 to 18 to acquire the right approaches.

To encourage the target audience to understand and apply the concepts of safe Internet use, we came up with a range of creative materials that the target audience could relate to.

Page 7: FM Media Company Profile

MERS 999Awareness Campaign

A full-fledged campaign that was aimed to promote the national emergency number services to all Malaysians, besides instilling the spirit of patriotism in the target audience.

Through different advertising mediums, we communicated how five local emergency agencies had been unified under one platform and could be reached using only one number, 999.

Malaysian EmergencyResponse Services (MERS) 999

Page 8: FM Media Company Profile

MERS 999Engagement Campaign

Anchoring the message of the previous campaign by employing a more focused and enhanced approach, we continued to educate Malaysians about the importance of the national emergency services.

By communicating the messages across various mediums, we enlightened the audience about silent calls, prank calls, crank calls and what they should do in such situations.

Malaysian EmergencyResponse Services (MERS) 999

Page 9: FM Media Company Profile

CIMB

Various Advertising

We were challenged to visualise CIMB’s far-reaching presence in ASEAN across many different campaigns that came with individually specific aim.

Injecting the unique touch and flavour of various eastern elements, we manifested CIMB’s homegrown insight and regional network across every campaign.

Page 10: FM Media Company Profile

CIMB ASEAN Deals

CIMB wanted their customers to know that they get to enjoy their trips to Kuala Lumpur, Bali, and Jakarta even more with the CIMB ASEAN Deals promotion.

Our approach for this project was to invoke the sense of joy and vibrant wanderlust, and we did this by utilising forced perspective photography depicting people having a blast in these countries. Through our exciting visuals, we showcased the happiness that CIMB spreads to its customers across the region.

CIMB

Page 11: FM Media Company Profile

CIMB – The Color Run

CIMB brought The Color Run™ to Malaysia for the first time this year and we were tasked with creating Press Ads for this ‘Happiest 5k on the Planet’.

By combining 3D visualisations of CIMB’s mascot, Octo, with the vibrant faces of ‘Color Runners’, we created a truly colourful showcase of zesty happiness.

CIMB

Page 12: FM Media Company Profile

CIMB Classic

The CIMB Classic is one of the most prestigious golf tournaments in the region, and we were tasked with developing its cross-border advertising and promotional material.

To match and reflect the scale of this event, we raised a total of 28 billboards across Malaysia, Indonesia, Singapore and Thailand along with Print Ads and Digital Promotional Items, anchoring CIMB Classic’s position as a premier golf event.

CIMB

Page 13: FM Media Company Profile

RHB

Various Advertising

Exhibiting the presence of RHB in Malaysia, we visualised its nationwide network and grasp of the local needs, infusing a touch of cultural elements to appeal to the target market.

Always looking ahead, we treated both the client and task as a stepping stone that would help us to better understand the portfolio of banking institutions.

Page 14: FM Media Company Profile

Kuwait Finance House Malaysia (KFH Malaysia)

Various Advertising

Staying true to our belief in unconventional approaches, we encouraged KFH Malaysia to employ a different visual style.

Through the incorporation of 3D visuals as opposed to typical real life images, we positioned the Shariah-compliant Islamic bank as a newly established challenger in the industry.

‘The Story of Tuah and Zeto’ HSE Guidebook

Petronas sought to present the guidelines about the best practices at work to create a healthy and safe environment for its employees.

Meeting up the challenge, we came up with an interesting story that detailed the safety protocols to complement to Lat’s classic cartoons.

Petronas

Page 15: FM Media Company Profile

Chevrolet

Chevrolet Colorado, Sonic, Orlando& Cruze Sales Campaign

Chevrolet wanted to reflect the practicality and durability of its vehicles while preserving the brand’s heritage.

Extracting the positioning of the vehicles, we came up with an individual advertisement and concept to present each vehicle’s characteristics. Sonic’s fun and joyful concept, for example, was beamed through its ‘Fun Ride Now’ tagline.

Page 16: FM Media Company Profile

Faber Group

Faber AntaraLaunching Campaign

The multiple platforms of advertising for this campaign were required to visualise the invitation to explore a life of balance in the heart of Kuala Lumpur to the target market.

The presentation of its unique selling propositions was built upon a concept that showcased the best of both urban and serene living.

Page 17: FM Media Company Profile
Page 18: FM Media Company Profile

Faber Group

Faber Vila Prima Repositioning Campaign

We were required to place an emphasis on the location and prestige of Faber Vila Prima.

Visualising a life of indulgence and convenience across multiple advertising mediums, we showcased the exclusivity of the location along with the luxury that awaited the target market.

Page 19: FM Media Company Profile

VST Group

Icon ResidenceLaunching Campaign

We were challenged to extend the invitation to step into an iconic life to the target market of Icon Residence.

With collaterals that manifested the ideal symmetry between modernity and local heritage, we showcased how one could have the convenience of a metropolitan lifestyle and still bask in the cultural charms of Kuala Terengganu.

Page 20: FM Media Company Profile

UEM Environment

Sustainability Reports

UEM Environment wanted to reflect the evolution of its operations as it moved towards greener pastures.

Capturing that with each individual theme, we positioned the organisation as the nation’s trusted partner in environmental solutions, showcasing its accessibility and approachability.

Page 21: FM Media Company Profile

2012 Annual Report

SIDC wanted to express its achievements and contributions with a contemporary and original concept.

We encouraged SIDC to break its conventional shell by applying the concept of ‘Origami’ to manifest its role as a leading provider of capital markets training and education, transforming individuals into competent industry professionals.

Securities Industry Development Corporation (SIDC)

Page 22: FM Media Company Profile

2013 Annual Report

In continuation of previous report, we exhibited the accomplishments and contributions of SIDC through symbolic visuals that complemented the write-ups and statistics.

The concept symbolised how the ‘Nature’ is always adapting to the evolution of the world, similar to SIDC’s role in transforming individuals into competent industry professionals through innovative and impactful training and development.

Securities Industry Development Corporation (SIDC)

Page 23: FM Media Company Profile

GreenTech Malaysia Malaysian Takaful Association

International Greentech & Eco Products Exhibition & Conference Malaysia (IGEM) Campaign

IGEM 2014 was the largest of its kind in the region, and we were tasked with promoting it to the public.

For this, we developed a comprehensive communication strategy with advertising and promotional materials across a wide array of mediums, effectively creating a stronger buzz amongst our targeted audiences.

i-BR1M Campaign

For this project, we aimed to get our message across to Malaysians from all walks of life and that was exactly what we did.

By showcasing i-BR1M through the perspective of a family, we illustrated how i-BR1M brings new hope to those who need it. Our unique approach for this was communicated through Press Ads, Radio Ads and TVCs.

Page 24: FM Media Company Profile

AirAsia BerhadAmBank GroupChevroletCIMB GroupFaber Group BerhadGreat Eastern Takaful Sdn. Bhd.International Conference & Exhibition Professionals (ICEP)Islamic Art Museum Malaysia (IAMM)Jabatan Pendaftaran NegaraKementerian Tenaga, Teknologi Hijau dan Air (KeTTHA)Khazanah Nasional BerhadKuwait Finance House (Malaysia) Berhad Land Public Transport Commission (SPAD)Lembaga Tabung HajiLembaga Lebuhraya MalaysiaMAMPUMalaysian Communication and Multimedia Commission (MCMC)Malaysian Emergency Response Services(MERS) 999Ministry of Health MalaysiaMalaysian Takaful Association (MTA)Ministry of Works MalaysiaMicrosoft (Malaysia) Sdn.Bhd.MRCBNadayu Properties Berhad

Permodalan Hartanah BerhadPetronas Dagangan BerhadPLUS Malaysia BerhadPos Malaysia BerhadProlintas Group of CompaniesRHB Bank BerhadRHB Islamic Bank BerhadSapura Group of CompaniesSchlumberger MalaysiaSecurities Industry Development Corporation (SIDC)Selangor Economic Planning UnitSelangor State Investment Centre (SSIC)Sepang International CircuitSime Darby BerhadTahap Warisan Sdn. Bhd. & PKNSTelekom MalaysiaThe National Institute of Public Administration (INTAN)UDA Holding BerhadUEM BerhadUEM Environment Sdn. Bhd.UEM Land Sdn. Bhd.VST Group of CompaniesWorldwide Holdings BerhadYasmin Holdings Sdn. Bhd.Yayasan KhazanahZelan Berhad

Among Our Clients

Page 25: FM Media Company Profile