Flowers On The Go Business Idea

Flowers on the Go

Melissa Bird-Vogel

Company:local florist

Target Consumer

Company Problem

Consumer Problem 1

Consumer Problem 2

© Corbis Fotolia

“The Real Man’s Guide to Lasting Romance”

By Creating a Mobile App for men in

committed relationships, we can solve the consumers’

problems – And in turn, help solve

our company problem of selling more flowers

& floral delivery services.

Application Contents• Tips for a lasting romance (& option for SMS

subscription)• Flower meanings• Links to the message you’re trying to get across• SMS reminders for important dates• Personalize-able calendar to synch with your mobile

calendar• “When you accidentally imply she’s fat – send

chocolates instead”• Forgot to get a card? We have those too.• Answers to difficult questions – like “why are you so

thoughtful?”

Mobile Staple: Mobile Site“A mobile site because you’re on the go”

So are we: Flowers to Go

• WAP and M dot versions for device optimization• Click-to-call• MMS photo previews to customers of the perfect bouquet

for the occasion & budget• Easy navigation & big buttons to choose by price or occasion• Credit Card OR PayPal OR Google Checkout for mobile-

commerce comfort (save info with login available too)• Promotion of Mobile App (Android; BlackBerry; iPhone/iPod

touch)

Mobile Staple: AdvertisingMobile Advertising – because WOM isn’t enough

• Paid search on Bing & Google - work with representatives to find out optimized mobile search

• Geo-targeted to keep cost down (detect based on GPS of phone OR phone numbers)

• Cross-promotion on main online site (for downloadable app + mobile site)

• In-store promotion at our floral stores and local chocolate companies

• Get PR via sending flowers and explanation to local bloggers and PR agencies

Mobile Ecosystem: Site

Mobile Ecosystem: Application

Questions?

• Read more when paper is published to blog.• Contact me: [email protected] or

@missybirdbird on Twitter

Credits• Cover Photo: Author’s own• Floral arrangements: http://www.flickr.com/photos/sekihan/3513000151/• Warning: http://www.flickr.com/photos/jazzmasterson/3285150/• Guy with roses: CC: <div xmlns:cc="http://creativecommons.org/ns#"

about="http://www.flickr.com/photos/seandreilinger/100351459/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/seandreilinger/">http://www.flickr.com/photos/seandreilinger/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nc-sa/2.0/">CC BY-NC-SA 2.0</a></div>

http://www.flickr.com/photos/seandreilinger/100351459/• Photo of “Proposal” http://www.flickr.com/photos/joz007/331492979/• Calendar Picture: Clip Art, Microsoft Office• Couple Sleeping on Opposite Sides © Corbis Fotolia:

http://en.fotolia.com/id/12755189• Background Roses Picture – Author’s own• Bouquet: https://www.800florals.com/order.asp?item=0323T