Slowflowers.com: from a seed of an idea to a bountiful resource for American flowers

Here’s how Slowflowers.com began . . .

Flower consumers

do NOT know where

the flowers they

purchase come from.

They do not know

who grew them or

how to identify

American Grown

Flowers at the

supermarket or

florist*

*CCFC study, 2013

There is an obvious need to help consumers connect with American Grown flowers

A snapshot of the state of American grown flowers*

*Courtesy California Cut Flower Commission

Do you want THIS?

When given a choice, more consumers say they would prefer American Grown flowers*

Or a SUSTAINABLE flower option?

35 planeloads of flowers being flown to the U.S. on a weekly basis?

American-grown flowers from local farmers in your community?*CCFC Survey, 2013

MY RESEARCH:

I wrote two books about American

flower farming, eco-floral design

and the “field-to-vase” movement

Even The New York

Times* asked:

“How can you tell

if the flowers at

your florist are

local and

sustainably grown?

*The New York Times 3/29/2012

I have given dozens of interviews with

national and local media about

American-grown flowers and the “Slow

Flowers”movement

“Debra's amazing approach to local

sourcing of flowers and stories of people

and their flower farms was so wonderful

“ . . . each person left with a gorgeous

bouquet, and a lot more knowledge

about going local, even in their

backyard.”

--Cheryl Simmons, Washington Athletic Club Programs

Audiences at my lectures and

demonstrations learn, too!

The SLOW FLOWERS Podcast withDebra Prinzing

The show features timely interviews with flower farmers, florists and influentialfloral industry experts

Episodes have been downloadedNearly 5,000 times on iTunes

“5 STARS: As a floral designer in Philadelphia who strongly promotes the use of local flowers, I love Debra Prinzing’s SLOW FLOWERS podcasts . . . (she is) documenting a pivotal moment in our history. If you are interested in joining the growing local flower movement, or if you just love flowers, these are the podcasts for you,”

--danflowerman – October 2013 (iTunes reviewer)

People want to connect

with LOCAL flowers

They just don’t know how to do

so!

Here are a few ways to find American-grown

flowersYou might be lucky to find a Seasonal

U-Pick Flower Farm

You might find bunches & bouquets with identifying labels at some

supermarkets

But typically, the people who design with and sell flowers do NOT identify the origin of those flowers

This sight is uncommon

The GOOD NEWS:There ARE florists and

retailers who supply locally-grown flowers

and the Slowflowers.com web site will help consumers

find them!

Here’s how I brainstormed the site:

The Slowflowers.com HOME PAGEWill look like this . . .

More Brainstorming: “Meet the LOCAL Floral Designer” page

The Slowflowers.com FeaturedFlorist page & sign-up page(sample)

My idea for a PLEDGE logo

Now looks like THIS:

But there’s so much MORE to do before I can launch Slowflowers.comand connect American Consumers with American Flowers, the Flower

Farmers who grow those blooms and the Floral Designers who create beautifulAmerican-grown Bouquets!

Please support the Slowflowers.com campaign on Indiegogo.com. With your pledge,We can put more American Grown Flowers on every table – one vase at a time!