#FlipMyFunnel Atlanta: NetGain Technologies Uses Fine Bourbon and ABM to Sink Deals
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#FlipMyFunnel Atlanta: NetGain Technologies Uses Fine Bourbon and ABM to Sink Deals
#FlipMyFunnel #ABM@PFLcom
Customers don’trespond to robotic marketing.
#FlipMyFunnel #ABM
86% of buyers will pay more for a better customer experience.—CEI Research
70% of buying experiences are based on how the customer feels they are being treated.—McKinsey
86% 70%
#FlipMyFunnel #ABM
Source: InfoTrends
@PFLcom #FlipMyFunnel #ABM
A Multi-Channel Campaign is the Key
Holistic Insights | Efficiency | Better Results
#FlipMyFunnel #ABM@PFLcom
Getting Started
Do your research
Pick your targets wisely
Start small
System design
#FlipMyFunnel #ABM@PFLcom #FlipMyFunnel #ABM
• Group effort
• Online research
• C level execs
• 1 - 4 people per account
Define the Audience
#FlipMyFunnel #ABM
Goals
Create a replicable, multiple touchpoint campaign
Set first meetings with bank Presidents & CEOs
@PFLcom
#FlipMyFunnel #ABM@PFLcom
#FlipMyFunnel #ABM@PFLcom #FlipMyFunnel #ABM
#FlipMyFunnel #ABM@PFLcom #FlipMyFunnel #ABM
#FlipMyFunnel #ABM@PFLcom
Tech Stack
CRM
Marketing Automation
Tactile Marketing Automation
#FlipMyFunnel #ABM
Sales & Marketing Alignment
@PFLcom
Meet regularly
Take baby steps
Share results of your combined efforts
#FlipMyFunnel #ABM
Results
@PFLcom #FlipMyFunnel #ABM
Opportunities6
Meetings77
Conversion rate from lead to meeting
21%
#FlipMyFunnel #ABM@PFLcom
Tips
Clear goals upfront
Start small
Adjust strategy as needed
Make a campaign sales will believe in
#FlipMyFunnel #ABM@PFLcom
Questions?
Daniel GauglerVP of Marketing
@dgaugler
Megan ReedDirector of Digital
Marketing@M_Pulska
#FlipMyFunnel #ABM@PFLcom
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