THE MAGAZINE FOR EXECUTIVE VEHICLE MANAGEMENT A BOBIT PUBLICATION JANUARY/FEBRUARY 2011 • VOL. 25 NO. 1 WWW.FLEETFINANCIALS.COM COX ENTERPRISES: COX ENTERPRISES: FLEET EFFICIENCY CREATED FLEET EFFICIENCY CREATED THROUGH SUPPLY CHAIN THROUGH SUPPLY CHAIN MANAGEMENT MANAGEMENT INCREASED DRIVER VIOLATIONS GROW TO 1-3% OF FLEET COSTS 10 FUEL MANAGEMENT STRATEGIES THAT REALLY WORK EXTENDING REPLACEMENT CYCLES: THE UNINTENDED CONSEQUENCES
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FF1110toyotafleetwinwin.indd 1 9/22/10 10:22:52 AM
T H E M A G A Z I N E F O R E X E C U T I V E V E H I C L E M A N A G E M E N T A B O B I T P U B L I C A T I O N
HIGHER QUALITY.At Ford Fleet, we believe higher quality is in the details. When your employees are in our vehicles, you can be confi dent we’ve left no stone unturned to ensure those vehicles are reliable, durable and sustainable. We’re committed to continuous improvement and dedicate ourselves every day to creating cars and trucks that are greener, safer and smarter. When it comes to quality, hard work and higher standards are all we know. Because our fl eet is your fl eet. Ford Fleet. Get More.
JANUARY/FEBRUARY 2011 VOL. 25, NO. 1 Features Departments
Contents16 Cox Enterprises’ Fleet Creates Effi ciencies by
Utilizing Supply Chain ManagementWith more than 13,000 vehicles nationwide, the fl eet team has saved millions of dol-
lars and lowered greenhouse gas emissions by selecting the right vehicles, streamlin-ing operational processes, and implementing GPS.
22 10 Fuel Management Strategies that WorkIt’s in the news again; fuel prices are climbing and fl eet managers are looking for ways
to manage that largest variable expense. Ten tested strategies are discussed.
28 Why Senior Management Should Oppose Extended Vehicle Replacement Cycles
Extending replacement cycles may seem a simple, short-term solution to shrinking budgets, but factors such as increased maintenance costs, impact on driver morale,
loss of fuel effi ciency, and increased downtime should be considered.
32 In a Slow Economy, Driver Violations IncreaseVehicle violations now represent 1-3 percent of total fl eet costs. Traffi c violation revenues are being used by many jurisdictions to balance budgets. In an era of
budget defi cits, fl eets are discovering a sharp uptick in driver violations.
4 What’s on the Web
6 Editorial New 100% First-Year Bonus Depreciation
36 Automotive Financials Most Improved Order-to-Delivery
On the CoverThrough increased fl eet effi ciencies, Cox Enterprises aims to save mil-lions. SEE PAGE 16
Fleet Financials (ISSN 1558-5719) (USPS 022-987) (CDN IPM#40013413) is published bi-monthly, by Bobit Business Media, 3520 Challenger Street, Torrance, California 90503-1640. Periodicals postage paid at Torrance, California 90503-9998 and additional mailing offi ces. POSTMASTER: Send address changes to Fleet Financials, P.O. Box 1068, Skokie, IL 60076-8068. Please allow 6 to 12 weeks for address changes and new subscriptions to take effect. Subscription Prices: United States $28 per year; Canada $34 per year; Foreign $75 per year. Single copy price $10. Bobit Business Media reserves the right to refuse non-qualifi ed subscriptions. Please address Editorial and Advertising correspondence to the Executive Of-fi ces at 3520 Challenger Street, Torrance, California 90503-1640. The contents of this publication may not be reporduced either in whole or in part without consent of Bobit Business Media. All statements made, although based on information believed to be reliable and accurate, cannot be guaranteed and no fault or liability can be accepted for error or omission.
GO FURTHER.Take your fleet as far as it can go. Merchants provides leasing solutions above and beyond what’s expected. Give us a try. Or better yet, give us a challenge. Because when you expect more, you get more.
CARB APPROVES THINK CITY VEHICLEThe approval paves the way for the all-electric THINK City Vehicle to be sold in California, joining 12 other states and the District of Columbia that have adopted California’s zero-emissions vehicle (ZEV) requirements.
ELECTRIC MODELS DEBUT AT LA AUTO SHOWAmong the vehicles at the show were the Chevrolet Volt and the 2012 Ford Focus.
VANDERBILT UNIVERSITY MEDICAL CENTER RECEIVES EV CHARGING STATIONSPart of a pilot rollout that will install more than 15,000 electric vehicle (EV) charging stations by June 2011.
2011 FUEL ECONOMY GUIDE NOW AVAILABLEGo to www.fueleconomy.gov for a complete version of the guide.
CONFERENCE OF AUTOMOTIVE REMARKETERS (CAR) TO BE HELD ON MARCH 9-10Go to www.CARCONFERENCE.com today to register!
Use the navigator on the fl eetfi nancials.com home page to browse the latest ar-ticles from the channels. Enter a channel to view in-depth news, articles, tools, calculators and more related to that specifi c topic.
January/February’s Web Channel Highlight: GREEN FLEETLearn from the experts at Automotive Fleet the ways com-panies are greening their fl eets. The Green Fleet Channel brings you the latest in the reduction of fuel costs and alter-native energy solutions for fl eet cars and trucks.
❍ KONE Takes Fleet Eco-Effi ciency to a Higher Level ❍ Fleet Executive Helps Streamline Uniform and Career Apparel Fleet ❍ From Green to Greenbacks ❍ Executive Fleet Vehicle Programs: Important or Politically Incorrect? ❍ Wirelessly Keeping New York City Streets Clean
Industry Trendss Telematics Safety Remarketing Fuel
THE 5
THE FLEET CHANNELS
FLEETFINANCIALS.COM TOP 5 MOST POPULAR STORIES AS OF JAN. 6, 2011
What We’re Blogging About
➤ MARKET TRENDSBy Mike Antichwww.fl eet-fi nancials.com/blog/
market-trends.aspx
December 28 First-Year Bonus Depreciation Increased to 100 Percent
December 13 Legal Motion Seeks to Halt Public Release of CSA 2010 Data
November 9 The Weak Link in Corporate Sustainability is the Driver
November 1 Forecast of 2011 Operating Costs
➤ FLEET BLOGSThe Voice of the Fleet Community (www.fl eetblogs.com)
January 6Welcome the New Year with…Gas Predictions?by Elisa Durand
January 3Monthly Rantsby Anonymous Public Fleet Manager
January 1Do We Have a Domestic Energy Crisis Here?by Joseph Thompson
December 30Are Americans cutting their fuel addiction?by Steve Fowler
December 30The Great Recession Brings Challenging News for Fleet Suppliersby Wayne Smolda
Interested in starting your own blog? Go to www.fl eetblogs.com for more information.
ANTICH
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4 ■ FLEET FINANCIALS ■ JANUARY/FEBRUARY 2011
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FF0111webtoc.indd 4FF0111webtoc.indd 4 1/7/11 11:41:51 AM1/7/11 11:41:51 AM
So get on board with the big name in fleet management software. Contact Ron Katz to arrange a free systems review: call (781) 793-0788, email [email protected] or visit www.chevinfleet.com
We’ve decided it’s time to make a big noise about ourselves. In case you didn’t know, we deliver flexible enterprise fleet management software to provide a clear view of fleet performance. What’s more, we’ve been doing it since 1990. Across the country and around the globe. So when you need to manage your assets more effectively, reduce expenditure and ensure compliance, contact the big name in fleet software today.
Hyundai Announces 2011 Commercial Fleet National Street IncentivesFOUNTAIN VALLEY, CA – Hyundai Motor
America announced the
following commercial fl eet national
street incentives for 2011 model-year
vehicles, ranging from $750-$2,000.
Model Nat’l Fleet IncentiveAccent $750
Elantra $1,000
Sonata $2,000
Azera $2,000
Genesis (Sedan) $2,000
Tucson $1,000
Santa Fe $1,500
Veracruz $1,500
GS and GL Trim levels, as well as ve-
hicles with manual transmissions, are
not eligible for commercial fl eet pur-
chases. For additional information,
contact Richard Pipenhagen at (714)
887-2575.
12 ■ FLEET FINANCIALS ■ JANUARY/FEBRUARY 2011
2011 Fleet Car & Truck Awards Presented to Ford TORRANCE, CA – Automotive Fleet, the sister maga-
zine of Fleet Financials, presented the 2011 Fleet Car
& Truck of the Year awards to Ford for the 2011 Ford
Fusion/Fusion Hybrid and 2011 Ford F-150. Kevin Ko-
swick, Ford North American Fleet, Lease and Remar-
keting Operations (NAFLRO) director, and John Rup-
pert, general manager of commercial and government
operations, accepted the awards.
The Fleet Car and Truck of the Year awards began in
2003 as a way for AF to promote excellence in the fl eet
industry. Sponsored by Automotive Fleet and Business Fleet magazines, the award is given annually and vot-
ed on by fl eet professionals. Qualifi ed fl eet profession-
als cast their votes online in September and October for
one car and truck out of 74 cars and 13 light-duty truck
nominees representing all of the major domestic and im-
port-badged vehicles.
(L-R) Ford’s Kevin Koswick and John Ruppert pose proudly with the 2011 Car & Truck of the Year awards presented by Bob Brown, Great Lakes sales manager for Automotive Fleet and Fleet Financials.
Pricing Announced for 2012 Nissan NV FRANKLIN, TN – Nissan North Amer-
ica, Inc. (NNA) announced that the
2012 Nissan NV, the company’s fi rst
entry into the commercial vehicle
market in the United States, will start
at the manufacturer’s suggested retail
price (MSRP) of $24,590, with the
maximum MSRP listed at $32,190.
All 2012 NV models are equipped
with a 5-speed automatic transmis-
sion. Scheduled to go on sale beginning in spring 2011, the NV is available
in two grades, S and SV. Additional information and pricing is available at
Visit www.CARCONFERENCE.com or call 800-576-8788 to Register
March 9-10, 2011Caesars Palace, Las Vegas
CAR 2011 - the place CAR 2011 - the place for consignors to befor consignors to be
Held in conjunction with the International Automotive Remarketers Alliance (IARA)
Roundtable, and the National Auto Auction Association (NAAA) Spring Business Meeting you’ll get more bang for your buck than any other automotive remarketing conference!
Here’s a preview of topics we have in store for you:
• Forecast of Residual Values
• Next Generation of Online Remarketing Technology
• Strategies to Remarket Higher-Mileage Inventory
• Town Hall Meeting: Economic Forecast For 2011-2012
the Dayton Daily News).More than a century later, the orga-
nization has grown to include four ma-
jor operating subsidiaries — Cox Com-
munications, Inc.; Manheim, Inc.; Cox
Media Group, Inc.; and AutoTrader.com.
The company’s diverse portfolio fi nds
ongoing success by focusing on Cox’s
employees, surrounding communities,
and continually searching for better
ways to do business.
Cox’s corporate mission includes en-
couraging employee creativity, inclu-
sion, and calculated risk-taking. Dedi-
cated to customer and audience needs,
the media giant seizes new business op-
portunities whenever possible.
“We do what’s right for our commu-
nities, through sponsorships, donations,
and volunteer activities,” said Mark
Leuenberger, Cox Enterprises’ assistant
vice president of Supply Chain Servic-
es and Fleet Management. “These are
the values that guide us in every deci-
sion we make.”
A 12-year veteran fl eet manager for
Cox, Leuenberger manages the compa-
nywide fl eet, consisting of more than
13,000 vehicles. He also serves as chief
negotiator for all fl eet-related vendor con-
tracts and services and oversees Cox’s
supply chain services and procurement
functions, including the company’s sup-
plier diversity program. Prior to joining
Cox’s supply chain services team in mid-
2010, Leuenberger was fl eet director at
Cox Enterprises, as well as director of
fi eld service technology for Cox Com-
munications.
Diverse Portfolio Leads to Diverse FleetWhile just about every vehicle manu-
facturer is represented in the Cox fl eet,
most are Ford and GM models leased
primarily from Wheels and ARI.
Vehicle functions are broad and in-
clude Cox Communications, Inc. cable
technicians — both fi eld operations (in
home cable technicians) and network
operations (plant technicians); executive
drivers; lot vehicles at Manheim for shut-
tling customers around auction lots; sales
16 ■ FLEET FINANCIALS ■ JANUARY/FEBRUARY 2011
CENTERPRISES’(L-R) BILL GOODEN, vehicle specialist;
ROGER TURNER, fl eet acquisition manager; KIM GHEESLING, support analyst;
MATT KUHN, director, vehicle operations; MARK LEUENBERGER, AVP supply chain/fl eet;
SERINA HARDIMAN, sr. technical analyst; and CHRIS SEAY, support administrator.
FF0111cox.indd 16FF0111cox.indd 16 1/6/11 9:35:04 AM1/6/11 9:35:04 AM
COX
JANUARY/FEBRUARY 2011 ■ FLEET FINANCIALS ■ 17
vehicles across all divisions; and
pool vehicles at all locations.
“From newspaper delivery
trucks to warehouse trucks, tow
trucks to broadcast vehicles for
TV stations, we operate an ex-
tremely diverse fl eet,” Leuen-
berger said.
With more than 13,000 fl eet vehicles,
selecting the right vehicles, streamlin-
ing departmental operational processes,
minimizing greenhouse gas (GHG) emis-
sions, and remaining cost-conscious are
critical missions for the Cox Fleet De-
partment. Key departmental goals for the
35-member fl eet staff include knowing
what the operational needs are, assessing
green vehicles, ensuring the right vehicles
are in place, and monitoring operating
costs. Top fl eet best practices in-
clude safety; Cox Conserves, the
company’s green initiative; and
standardization.
“Standardization is huge for us
right now because of our diversi-
ty,” Leuenberger said. “It allows
us to leverage our buying power
even further.”
Additionally, key policies and pro-
cedures for the company’s fl eet run the
gamut, but partnering with the Cox Risk
Management group remains critical for
the fl eet team to better ensure driver
safety. Not only do drivers go through
a training program, executives and sales
personnel must be trained on all vehi-
cle policies as well.
Within Cox’s four main operating
divisions, fl eet team partnerships in-
clude market-level communications,
which represents the largest portion of
the company’s fl eet.
“We have a new initiative with Man-
heim and its repair facilities,” Leuen-
berger said. “They do more auto repairs
and body work than any other company
in the country, so they are taking over a
good deal of our vehicle maintenance
and providing us a huge cost savings:
$3-4 million a year in savings.”
Because Manheim understands the
ins and outs of the auto market, Leuen-
berger leverages that knowledge to gain
key insights into what type of vehicles to
lease, when to buy, and when to sell.
Shared Services Group Brings Cox Expertise and SavingsWith such a diverse portfolio, Cox re-
lies on its large vehicle fl eet to service
customers in the most effi cient and cost-
effective way. Because the fl eet depart-
ment is a cost center, the team’s prima-
ry mission is not only providing a safe
working environment for employees, but
also driving down costs through stan-
dardizing volume purchasing and main-
tenance operating effi ciencies.
To enhance cost effi ciencies, Leuen-
berger recently merged vehicle procure-
ment and vehicle maintenance into the
Shared Services group. “Because we are
a large fl eet and a big portion of the fl eet
is purchasing, we sometimes purchase up
to thousands of vehicles per year,” Leuen-
berger explained. “I merged our buyers
into our sourcing group to leverage that
group’s expertise, including purchasing
upfi tting components and utilizing na-
tional maintenance contracts.”
While this results in acquisition
and maintenance moving to the sup-
ply chain side of the business, the op-
erational aspects of Cox’s fl eet remain
with the Operations team, allowing
them to remain focused on their spe-
cifi c expertise. “Anywhere we can fi nd
Cox Conserves’ goals include:
■ Further reduce the company’s annual companywide carbon footprint by 20 percent by 2017.
■ Save 172,000 tons of greenhouse gas emissions annually, equivalent to the pollution produced by powering 26,000 homes.
■ Inspire eco-friendly actions in its communities.
■ Harness renewable forms of energy.
■ Conserve natural resources.
AT A GLANCE
FLEET CREATES EFFICIENCIES BY UTILIZING SUPPLY CHAIN MANAGEMENT
With more than 13,000 vehicles nationwide, the fl eet team has saved millions of dollars and lowered greenhouse gas emissions by selecting the right vehicles, streamlining
operational processes, and implementing GPS. By Cheryl Knight
COXCOXENTERPRISES’ENTERPRISES’
LEUENBERGER
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Properly secure all cargo.
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FF0111cox.indd 18FF0111cox.indd 18 1/6/11 9:35:12 AM1/6/11 9:35:12 AM
ALL-NEW 2011 RAM 3500/4500/5500 CHASSIS CABS
FF0111cox.indd 19FF0111cox.indd 19 1/6/11 9:35:17 AM1/6/11 9:35:17 AM
Cover Story
20 ■ FLEET FINANCIALS ■ JANUARY/FEBRUARY 2011
cohesiveness to manage one organiza-
tion instead of two, we’ve done that,”
Leuenberger said.
Other benefi ts of separating out core
procurement functions from opera-
tions and moving them into the sourc-
ing group include substantial savings
in purchasing costs and the leveraging
of talent, which allows for a more fo-
cused perspective.
“Having fl eet operations outside
of the supply chain group and having
Shared Services handle everything else
— including safety, components, main-
tenance, and acquisition — makes the
most sense and is a better alignment of
resources,” Leuenberger pointed out.
“This way, operations doesn’t have to
worry about maintenance and low total
cost of ownership for vehicles.”
While this new initiative is in its in-
fancy, having been implemented over
the past few months, it’s continually
transforming and growing. But so far,
not only does Shared Services run the
fl eet group more effi ciently, they do more
with less. “Leveraging our purchasing
power as an enterprise with 13,000 ve-
hicles provides us countless benefi ts
during negotiations. Being in Automo-tive Fleet’s ‘Top 20 Commercial Fleets’
gives us advantages when we negotiate
and select vehicles,” Leuenberger said.
“For instance, now we have a national
parts agreement nationwide, which re-
sulted in a big savings.”
Producing Measurable Results Important Step Along the WayBecause Cox’s fl eet fi ts into the compa-
ny’s fi nance chain, Leuenberger reports
directly to the senior VP of Finance who,
in turn, reports to the CFO. Obtaining
and maintaining executive buy-in keeps
the fl eet team operating smoothly and ef-
fi ciently. And communicating progress
both up and down the business chain re-
mains essential.
“We maintain great relationships
and listen to the needs of all of our
VPs, controllers, and whoever our pri-
mary customer might be,” Leuenberg-
er said. “In addition, it’s critical to en-
sure our executives understand what
we’re doing, so we give weekly reports
on our initiatives.”
Providing detailed fl eet data to exec-
utives also ensures a cohesive collabora-
tion, and FleetWave, the fl eet’s primary
data system, allows for a complete drill-
down on numbers and statistics.
“FleetWave gives us info that we’ve
never had before at all levels,” Leuen-
berger said.
This enables Leuenberger to show any
and all cost savings and statistical up-
dates on leasing data, fuel card data, and
all maintenance and repair orders.
“Whether linked to a different sys-
tem or hand-entered, it gets us to a cur-
rent cost of ownership for our vehicles,”
he said. “We revisit most measures on
a six-month cycle using a cost-per-mile
metric.”
This allows the team to compare
market to market, system to system,
and company to company as to what
cost per mile is on each vehicle.
Because Cox operates such a large
and broad fl eet, it has multiple mainte-
nance, fl eet management companies,
and vendors. By having a single man-
agement system, it is now able to con-
solidate data for examination.
“This is so important. Data allows
us to isolate fi nancials. The more detail
we can assess, the better we are at man-
aging our fl eet,” Leuenberger added.
He also emphasized the importance of
communicating and celebrating wins.
“When we can document savings, we
tout that.”
Cox Conserves Reduces GHG Emissions and Conserves FuelBy embracing eco-friendly and hybrid
vehicles, the fl eet is a key component of
Cox Conserves, the company’s nation-
al sustainability program. While man-
aged by Cox Enterprises, Cox Conserves
branches out across all divisions.
“The program covers the types of
vehicles we can drive, how we can save
CO2 emissions, and how to conserve
fuel savings,” Leuenberger explained.
“This infl uences our decisions in fl eet
substantially.”
One of Cox Conserves’ goals includes
further reducing the company’s annu-
al companywide carbon footprint by 20
percent by 2017. This effort is expected
to save 172,000 tons of GHG emissions
annually, equivalent to the pollution pro-
duced by powering 26,000 homes. Ad-
ditionally, Cox Conserves aims to:
■ Inspire eco-friendly actions in its
communities.
■ Harness renewable energy.
■ Conserve natural resources.
The Cox fl eet currently includes
1,400 biodiesel capable vehicles; 285
hybrids (Toyota Prius, Toyota High-
lander, and Ford Escape models); 200
E-85 gas vehicles; 14 electric security
vehicles; three natural gas vehicles; and
one pilot CNG vehicle.
Among the hybrid vehicles are nine
hybrid bucket trucks from Navistar, which
provide fuel savings of nearly 60 percent
with the gasoline engine off and the elec-
tric motor powering the vehicle. Diesel
emissions are completely eliminated
when the hybrid truck operates equip-
ment, such as overhead utility booms,
solely on the truck’s battery power.
The Hybrid Truck Users Forum
(HTUF), of which Cox is a member, es-
timates 1,000-1,500 gallons of fuel can
be saved annually per utility-type truck.
That equates to savings of $3,000-$6,000
per truck annually. It also results in yearly
GHG reductions of 11 to 16.5 tons.
Other environmentally friendly ve-
hicle programs at Cox include:
■ Executive vehicle program: Com-
Key departmental goals for the 35-member fl eet staff include knowing what the operational needs are, assessing green vehicles, ensuring the right vehicles are in place, and monitoring operation costs.
FF0111cox.indd 20FF0111cox.indd 20 1/6/11 9:35:18 AM1/6/11 9:35:18 AM
JANUARY/FEBRUARY 2011 ■ FLEET FINANCIALS ■ 21
pany leaders are required to select cars
that achieve 27 mpg or better.
■ Fuel-effi cient parking: Instead of
preferred parking for executives, Cox
reserves more than 70 prime parking
spots in its corporate parking garage
for fuel-effi cient cars.
■ Borrow-a-Hybrid program:
Employees who participate in the al-
ternative transportation program can
check out hybrid vehicles from the
company fl eet.
Leuenberger hopes to transition to
more fuel-effi cient vehicles (possibly
Sprinters and Transit Connects) as oth-
ers come up for replacement. “We’ll do
what’s best for our company and our en-
vironment,” he said. “Sustainability and
fuel effi ciency are major parts of every
decision we make, but we also have to
keep costs in mind.”
Leuenberger pointed out that he does
not want to get too far in front of develop-
ing technology. “I’ll feel more comfort-
able buying more CNG vehicles when I
know the infrastructure is there.”
Technology Initiatives Maximize Savings & Reduce EmissionsOver the past few years, Cox Communi-
cations, the company’s cable and broad-
band communications subsidiary, has
applied GPS technology to transform
the operational, customer, and environ-
mental economics of its business. This
shift of perspective has yielded signif-
icant results. “With more than 13,000
vehicles, it’s vital to stay on top of the
program,” Leuenberger said. “There
are always new products and technol-
ogies hitting the market. It’s important
for us to know which ones will benefi t
our business and customers.”
One such product is Trimble’s GPS
system, which has been installed in more
than 5,000 Cox vehicles. The company
targets savings of more than $1.5 mil-
lion in fuel costs each year from the pro-
gram. The fl eet management solutions
also enable the company to reduce its
carbon footprint by cutting more than
25 million lbs. of CO2.
The system helps achieve the com-
pany’s overall sustainability goal by
making sure idling is down and keep-
ing routes tight. In the fi rst year of sys-
tem implementation, the combined
Vehicle Diagnostics and GeoManager
solutions allowed Cox to reduce vehi-
cle idle time from more than 90 min-
utes to less than 15 minutes per day, an
84-percent decrease in several markets
where it was deployed.
The system can also locate injured
technicians and provide accident no-
tifi cations. GPS-enabled vehicles also
add signifi cant benefi ts beyond the hard,
quantifi able fuel cost savings and car-
bon emission reduction. Knowing where,
when, and how vehicles are used enables
fi eld service teams to better serve their
customers. And combining real-time lo-
cation information with post-event data
provides Cox the opportunity to better
understand its business. The initial pro-
gram launch resulted in:
■ Daily mileage dropped from 100-
plus miles per vehicle to less than 70
miles per vehicle.
■ Overall miles per gallon increased
5 percent, while vehicle repair costs
declined fi ve percent.
■ Vehicle idle time dropped by as
much as 90 minutes per fi eld ser-
vice tech per day.
■ Carbon emissions dropped by as
much as 30 lbs. per vehicle per day.
The fl eet department also benefi ts
from the company’s implementation
of the Mobile Workforce Management
Solution from TOA Technologies, al-
lowing for a reduction in miles trav-
eled per driver.
Fleet Continues to Play a Role in Cox Conserves ProgramMoving forward, Leuenberger hopes to
get an even better hand on maintenance.
“Maintenance can get out of hand easier
than anything else, and that really has a
high cost associated to it,” he said. “By
taking more ownership of our mainte-
nance, we’re going to reduce $3-$4 mil-
lion out of our costs.”
The fl eet team also aims to continue
evaluating additional opportunities to
go green. “We continue to research new
technology, and when there are sustain-
able options — both for the environment
and business — we explore investing,”
Leuenberger concluded. ■
Mark Leuen-berger (center), a 12-year veteran fl eet manager for Cox, oversees a 13,000-plus vehicle fl eet and serves as chief negotiator for all vendor-related contracts and services.
COX’S MAJOR OPERATING SUBSIDIARIES
■ Cox Communications, Inc. (cable television distribution, tele-phone, high-speed Internet access, commercial telecommunications, and advertising solutions).
■ Manheim, Inc. (vehicle auc-tions, repair and certifi cation ser-vices, and Web-based technology products).
■ Cox Media Group, Inc. (televi-sion and radio stations, digital me-dia, newspapers, advertising sales rep fi rms, Valpak).
■ AutoTrader.com (online au-tomotive classifi eds and related publications).
FF0111cox.indd 21FF0111cox.indd 21 1/6/11 9:35:21 AM1/6/11 9:35:21 AM
It’s in the news again; fuel prices are climbing and fl eet managers are looking for ways to manage that largest variable expense. Here are 10 tested strategies that work.
Sometimes we all have short
memories; it was two years
ago, in 2008, that fuel pump
prices skyrocketed to in ex-
cess of $4 per gallon, and fl eet
managers saw their fuel budgets eaten
up before Thanksgiving.
In subsequent months, prices fell
even more quickly than they rose, and
fuel expense rolled back to a more com-
fortable level. Unfortunately, that laser-
like focus on managing fuel costs, for
some fl eet managers, fell with it.
Though it may not be “déjà vu all
over again,” nationwide average fuel
prices at the pump are creeping up,
and they’re now bumping up against
the $3 per gallon mark. Whether pric-
es are rising or falling, fl eet managers
22 ■ FLEET FINANCIALS ■ JANUARY/FEBRUARY 2011
The following 10 strategies are proven to help reduce fuel:
Keeping tires properly infl ated can increase mileage as much as 3 percent. Equip drivers with an air pressure gauge and make it policy to check tire pressire.
FF0111strategies.indd 23FF0111strategies.indd 23 1/7/11 11:41:30 AM1/7/11 11:41:30 AM
Fuel Management
24 ■ FLEET FINANCIALS ■ JANUARY/FEBRUARY 2011
non-fuel purchases to their visit.
■ Use limits can limit the days of
the week or hours of the day the card
can be used.
■ Geographic limits, for fl eets oper-
ating in a limited geographic area,
can pinpoint by zip code or other
means where the card can be used.
These and many other types of con-
trols can help a fl eet manager be pre-
cise as to when, where, and what types
of purchases can be made by a driver.
The Level III data that these programs
capture at the pump includes critical
odometer readings, fuel grade, self-/full-
service, vehicle number, date, time, and
merchant information, all of which will
provide a database that can be mined
for savings opportunities. Controlling
purchases at the pump, taking action
on activity after the fact, and detailed
reporting all add up the most powerful
tool a fl eet manager can have in battling
rising fuel expense.
7 PUT VEHICLES ON A DIET
Cleaning snow and ice off your ve-
hicles is one proven way to eliminate
weight and save gas. But overall, weight
is the enemy of fuel effi ciency, so it’s
a good idea to put the entire fl eet on a
diet. Excessive weight is a drag on fuel
consumption; each 100 lbs. of addition-
al weight can cut fuel effi ciency by up
to 2 percent. Conduct an audit of what
drivers must carry in the normal course
of the job, i.e., product, parts, POS ma-
terial, etc. Is all of it absolutely neces-
sary, or is some of it merely convenient,
or carried simply because “we’ve always
done it this way”? It should be policy
that personal effects should not be load-
ed into or onto a vehicle. Be sure to en-
gage fi eld management, as well as driv-
ers, in the effort. Get everyone in the
habit of keeping any excess weight out
of company vehicles.
8 DRIVER BEHAVIOR
There is nothing a fl eet manager can
do that is more effective in managing
fuel expense than guiding driver behav-
ior. Auto website Edmunds.com, in test-
ing various gas-saving techniques, con-
cluded driver behavior accounts for as
much as 37 percent of fuel consumption.
There are a number of driver practices
that should be highlighted here:
■ “Jackrabbit” starts and stops. Drivers will often pound the gas ped-
al when a light turns green, when pass-
ing slow-moving vehicles, or just when
starting out on a trip. They’ll do the
same to the brake pedal when stop-
ping. Both waste gas, expose the en-
gine and drivetrain to excessive wear
and tear, and can often result in a few
traffi c violations as well. Teach driv-
ers to accelerate smoothly, and keep
their distance so emergency stops are
minimized.
■ Speeding. Drivers know full well
they’re supposed to stay within the post-
ed speed limit; however, they often do
not. The faster a driver drives, the more
fuel the vehicle burns; although vehicles
differ, fuel effi ciency will begin to de-
cline at around 60 mph or so. It should
be policy (though it is common sense)
that drivers obey speed limits. Speed-
ing can also result in sudden stops, ex-
acerbating the waste and further in-
creasing fuel costs.
■ Excessive idling is a tried and true fuel waster. After all, when a car is idling,
Fleet fuel card controls can prevent driv-ers from making unauthorized purchas-es, such as premium gas or food items.
One of the most effective ways of managing fuel expense is guiding driver behavior. ➞
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Fuel Management
26 ■ FLEET FINANCIALS ■ JANUARY/FEBRUARY 2011
that are neglected.
■ Fleet fuel card programs: Use
the tools available to you to manage fuel
costs, including a fl eet fuel card pro-
gram. Drivers will be able to get fuel
wherever and whenever they need it,
and fl eet managers will have the data
and the tools they need to track and
manage fuel expense. Use the controls
available to stop wasteful expense be-
fore it happens.
■ Lighten up: Keep excess weight
out of company vehicles. Limit person-
al items that add weight and make sure
everything in the vehicle that is job-re-
lated is necessary.
■ Driver behavior: More money can
be saved by changing driver behavior
than any other means. Drivers should
avoid aggressive driving and excessive
idling, and obey speed limits, .
■ Trip planning/routing: Driv-
ers should make the most out of miles
driven. “Pack” trips with as many calls
or meetings as time allows. Use rout-
ing software and GPS devices to keep
drivers on the move. Avoid high traf-
fi c areas and times of the day.
■ Shop around: Give drivers the
tools to fi nd lower cost retailers. Nego-
tiate discounts where possible.
Don’t wait until prices spike sky high;
make managing fuel expense a routine
part of the job, every day. ■
A Full-Time JobSometimes, it seems as though manag-
ing fuel costs is a full-time job. Since
fuel expense can often be as much as
80 percent of variable costs (depending
upon pump prices) this isn’t far from
the truth, and it is time well spent. But
fl eet managers must be careful not to
focus on fuel only when prices are ris-
ing. Managing fuel costs should always
be the single most important process in
the fl eet manager’s day, as it pertains
to variable or operating costs.
A recap of the 10 tried and true strat-
egies to manage fuel costs includes:
■ Downsize: Use the smallest, most
fuel-effi cient vehicle that can do the job.
Track expense by model, and use the
data to form the selector.
■ Rightsize: Get rid of surplus ve-
hicles and ensure every vehicle is need-
ed and every driver qualifi es.
■ Keep vehicles clean: Have driv-
ers wash cars once or twice each month.
Clean cars are more aerodynamic, light-
er, and will get better mileage.
■ Tires: Keep tires properly infl ated
and wheels aligned. Increased resistance
is the enemy of fuel effi ciency.
■ Preventive maintenance: In-
stitute a formal PM schedule, and
make certain drivers adhere to it.
Cars kept in top running condition
will get better mileage than those
10 SHOP AROUND/BUY SMART
Fuel pump prices can vary widely
within only a few miles. Buying fuel
near an airport can cost as much as a
dollar per gallon more than buying it
from a local merchant. Most fl eet fuel
card programs include a merchant loca-
tor, which can help drivers know where
the lower-priced fuel can be had.
Check with fuel locations near a
branch or regional offi ce; sometimes if
the company agrees to buy fuel there,
the retailer will provide a discount.
Some of these same merchants are of-
ten owned by a single licensee or fran-
chisee, who will do the same for multi-
ple locations. A fl eet fuel card provider
can often bill a net of such negotiated
discounts.
Instruct drivers to stay away from
full-service or mid-grade and premi-
um fuels (unless the vehicle calls for
them). Both will usually cost several
cents per gallon more than self-service
or regular unleaded. Encourage fi eld lo-
cations to communicate to each other
where lower cost fuel can be purchased.
Use the reporting tools provided by the
fuel card supplier to track and fi nd in-
dividual low-cost merchants, as well as
chains and oil companies.
When fuel prices rise, the media are full of “tips” on how to save fuel. Keeping in mind that there is no “magic bullet” to fuel savings, here are some that don’t work:
● To A/C or Not to A/C: One side says to use the A/C, that the aerodynamic drag caused by open windows robs fuel. The other advises opening the win-dows and that using the A/C wastes fuel. The bottom line: Neither strategy will have much of any effect on gas mile-age. Use common sense; don’t run the A/C when you don’t need it, but don’t sit sweltering in a hot car in the summer with the windows up, nor freezing in January with them open. Be comfortable.
● Downsizing for the Sake of Down-sizing: Don’t downsize your fl eet just be-cause some executive said, “Why can’t we just use smaller cars?” Downsizing can be a boon, but only if done right. Look into it, but only downsize to a ve-hicle that is capable of doing the job it’s meant to do. Just replacing midsize cars on your selector with subcompacts can be a disaster.
● Coast Down Hills in Neutral: You hear this one often when fuel prices spike. Don’t do it: It doesn’t save fuel, and can be both dangerous as well heck on your transmission if you sud-denly have to put it in gear.
FUEL-SAVING ‘TIPS’ THAT DON’T WORK
FF0111strategies.indd 26FF0111strategies.indd 26 1/7/11 11:41:35 AM1/7/11 11:41:35 AM
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Extending replacement cycles may seem a simple, short-term solution to shrinking budgets, but factors such as increased maintenance costs, impact on driver morale, loss of fuel effi ciency, and
increased downtime should be considered.
Extending vehicle replacement
cycles is a cost-cutting strat-
egy explored by an increas-
ing number of companies to
divert cash fl ow toward other
expenditures. Whether extended cy-
cling pans out for a company depends
on factors such as fl eet utilization, op-
erating costs, and the length to which
cycles are extended.
Since depreciation is the largest por-
tion of fl eet expense, some fl eet man-
agers and industry professionals be-
lieve extending the replacement cycle
by a particular period of time lowers
fl eet total costs. However, if the ex-
tension is longer-term (more than six
months), uncertainty in resale markets,
Vehicle Lifecycles
28 ■ FLEET FINANCIALS ■ JANUARY/FEBRUARY 2011
When deciding on an extended replacement cycle, senior man-agement should consider:
■ Impact on residual resale values of older units.
■ Potential costs and impacts of vehicle downtime and loss of productivity.
■ Increased probability of safety- related issues.
■ Impact on company image and driver morale.
■ Degradation of fuel economy.
■ Volume pricing discounts negotiated with OEMs.
AT A GLANCE
unscheduled maintenance, and subse-
quent downtime can more than offset
the depreciation cost saving.
Before making the decision to ex-
tend replacement cycles, consideration
should be given to the impact on residu-
al resale values; the potential costs and
impacts of vehicle downtime and loss
of productivity; the increased probabil-
ity of safety-related issues; the impact
deteriorated vehicles have on compa-
ny image and driver morale; and the
degradation of fuel economy. It is also
signifi cant to recognize that if replace-
ment order delivery is slow, potential
savings previously gained on paper may
be mitigated by these unforeseen cir-
cumstances and may not be recovered
in vehicle resale.
As senior management, it is criti-
cal to be aware of and fully understand
the consequences of extending vehicle
lifecycles.
Long-Term Cycling TrendsSince 2007, the long-term trend in ve-
hicle cycling within commercial fl eets
has gradually increased due to eco-
nomic pressures to realize short-term
cost savings.
Initially, declining resale values
largely contributed to extended vehi-
cle cycling. Beginning in fourth quarter
2007, the resale market started to soften
due to the economic slowdown. Used-
vehicle demand declined as the typical
buyers of these vehicles, the subprime
segment, could not qualify for loans. In
addition, vehicle owners found them-
selves “upside down” with respect to
their auto loan situation.
Fuel price increases in the same time
period also stifl ed resale values for less
fuel-effi cient vehicles.
However, the subsequent decreased
supply of used vehicles has helped miti-
gate some of these resale concerns.
Reasons Against Extended CyclingThere are abundant reasons to avoid
Impact on Maintenance BudgetThere are few benefi ts to the mainte-
nance budget when
extending replacement
cycles — unless a com-
pany makes moderate ad-
justments to maintenance
policy and manages the pro-
gram very tightly.
Small shifts in replacement
policy may be acceptable; PM ex-
penditures may not increase, and
the probability of catastrophic failure
may not signifi cantly increase. Howev-
er, it is critical to establish and adhere
to a policy that avoids additional sets
of tires and brakes.
In most passenger vehicles, brakes
are generally replaced every 30,000-
45,000 miles, depending on the man-
ufacturer and driving habits. Tires are
typically replaced every 45,000-60,000
miles. Light-duty trucks, SUVs, and
commercial vans may follow a sig-
nifi cantly shorter cycle for brakes and
tires depending on payload, applica-
tion, driving conditions, and driv-
ing habits.
Increased PM expense for items such
as timing belts, spark plugs, etc., ensues
if cycles are not carefully planned and
executed. If replacement cycles are
extended beyond manufacturer new-
vehicle warranty periods, unscheduled
fi rst-time maintenance repairs such as
alternators, starters, suspension, and
air conditioning become more probable
and lead to thousands of dollars in
unforeseen maintenance expense. With
increased mileage, the frequency
and probability of catastrophic failures
(i.e., repairs in excess of $2,000) sharply
increase.
Extended cycling parameters slight-
ly below the next tire/brake/PM inter-
val can minimize increased mainte-
nance expense and reduce overall cost
of ownership.
Budgeting for maintenance not un-
der warranty is unpredictable, especial-
ly if routine maintenance does not fol-
low recommendations.
Older vehicles may require more
expensive repairs and face potentially
catastrophic failures. Without proper
routine maintenance, the timing of
unscheduled repairs becomes even more
unpredictable. More expensive brake
repairs and repairs to heating, cooling,
engine, transmission, and cab/sheet
metal will increase disproportionately
as vehicles age.
If senior management ultimately
decides to extend vehicle cycling,
fl eet should implement a maintenance
management program to handle the
repair negotiations and post-warranty
recovery.
Most fl eet managers and industry
professionals agree there is a cost to
downtime. Lost business from a missed
job, missed opportunity from a sales
call — however a company defi nes
downtime — can be a controversial
topic, as it is diffi cult to calculate the
rate and buy-in required to accept cost
avoidance or missed opportunity val-
ue. Downtime directly correlates with
maintenance, specifi cally the hours in-
volved with a vehicle and driver out of
production due to maintenance occur-
rences. Critical repairs tend to see high-
er downtime costs per repair.
T SHOULD OPPOSE
D VEHICLET CYCLES
Stretching the service life of a vehicle can lead to lower re-sidual resale values, increased safety risks, and lower fuel economy, among other consequences.
Vehicle violations now represent 1-3 percent of total fl eet costs. Traffi c violation revenues are beingused by many jurisdictions to balance budgets. In an era of budget defi cits, fl eets are
discovering a sharp uptick in driver violations. By Mike Antich
Over the years, many ju-
risdictions have come
to rely on the revenue
stream of traffi c viola-
tions to balance budgets.
These jurisdictions engage in aggres-
sive enforcement of traffi c and park-
ing violations. A case in point is New
York City. Last year alone, New York
City issued 2 million parking tickets
to commercial vehicles.
Vehicle violations represent 1-3
percent of total fl eet costs and vary
by fl eet depending on the cities and
Cost Management
32 ■ FLEET FINANCIALS ■ JANUARY/FEBRUARY 2011
■ Many municipalities have come to rely on the revenue stream of traffi c violations to balance budgets.
■ New technology and decreased government tax revenues have triggered an increase in new toll, parking, speeding, and camera violation regulations at many municipalities.
■ When identifying employees who are repeat violators, the 80/20 rule applies. For some fl eets, as much as 85 percent of the violations are incurred by 15 percent of the drivers.
■ Vehicle violations represent 1-3 percent of total fl eet costs.
AT A GLANCE
states where vehicles operate.
Sometimes driver violations are
egregious. It is not uncommon for
some drivers to incur as much as
$6,000 in tickets on an annual ba-
sis. The cheapest ticket in New
York City is $35, and if the ticket
goes into default, the amount doubles
until it caps out at $135. Some scoff-
law drivers believe parking tickets are
the cost of doing business, especially
in New York City. Sometimes the cost
of a ticket for double parking is less ex-
pensive than parking in a garage. Oth-
er times it is expedient because of the
lack of parking. At the height of the
workday, it is not uncommon to fi nd
garages fi lled. Another reason viola-
tions are on the radar screens of fl eet
managers is due to the aggressive en-
forcement by municipalities and oth-
er jurisdictions.
In today’s ever-changing market
of growing technology and shrinking
government budgets, new toll, parking,
speeding, and camera violation regula-
tions are popping up everywhere.
Violations have increased with red
light and speed cameras being installed
in many areas of the country.
“The municipalities are going to
great lengths to enforce the payment
of these violations. As a result, we
have seen signifi cantly more vi-
olations go into collection sta-
tus and actually handed over to
true collection agencies,” said
Eric Crooks, director of opera-
tions, license and title for Lease-
Plan USA.
There is an increased effort by ju-
risdictions to go after unpaid tick-
ets, typically as far back as 10 years.
“We are also seeing some municipal-
ities starting to tie collection of past
due violations to renewal of other ve-
hicles in a client’s fl eet, business li-
cense renewal, collection of taxes,
etc.,” said Crooks.
Prompting this resurfacing of old
tickets is that many states have com-
bined delinquent ticket data into a
single database. Many jurisdictions
within a state operate independent of
the state DMV. Now these jurisdic-
tion databases are being merged into
the state DMV database, making it
easier to identify and collect on un-
paid tickets.
“There are quite a few varying fac-
tors as to the increase in violations.
The main factor is the current state of
the economy, which is forcing munic-
ipalities to look for alternative means
to generate revenue. In the past, there
were many municipalities that would
I N A S LO W EC O N O M Y,
I N C R E A S E
DRIVER
CROOKS
VIOLATIONS
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JANUARY/FEBRUARY 2011 ■ FLEET FINANCIALS ■ 33
not pursue each and every unpaid vi-
olation. But, more and more, they are
looking at missed opportunities and
going to greater lengths to collect on
those unpaid violations, with some mu-
nicipalities even going back up to 20
years,” said Crooks.
Expansion of Camera UseRed light cameras are used in approx-
imately 481 communities in the U.S.
and speed cameras are used in more
than 58 jurisdictions, according to
the Insurance Institute for Highway
Safety (IIHS). According to Ameri-
can Traffi c Solutions (ATS), approxi-
mately 5,000 photo enforcement cam-
eras are in use, increasing at a rate of
25 percent every year.
Additionally, with technology ex-
panding, it has become very easy to in-
stall and monitor drivers through cam-
eras at intersections, toll booths, HOV
lanes, etc. “It gives cities more access to
what is truly happening on the streets
and highways. Most of the cameras
being introduced are in high traffi c
areas and are designed to supplement
the work of local police having to per-
form routine traffi c stops. So, it is also
viewed as a way to maximize the city’s
police resources, which are dwindling
in some cases,” said Crooks.
The expansion of camera use means
an increase in violations. Red light
violations cost anywhere from about
$50 up to $150. “I think this trend is
here to stay and will continue to grow
with the technology becoming easier
to install and for municipalities to
implement,” said Crooks. “In many
instances these violation cameras are
for safety reasons, but there are areas
that will see this as a revenue-generating
stream. In this uncertain economy,
that makes it a very attractive option
for struggling budgets.”
Increased Violations from Automated TollboothsLast year, more than 40 percent of all
fl eet violations were toll violations. As
more automated toll systems are intro-
duced nationwide, the volume of vio-
lations promises to increase. Typical
reasons for toll violations are expired
credit cards, dead transponder batter-
ies, not transferring the transponder to
a replacement vehicle, or failure to re-
port the replacement vehicle’s license
plate number to the toll authority. These
simple mistakes can be costly. For in-
stance, if an employee drives through
fi ve tollbooths on the way to work and
the same fi ve back home, during the
course of a month, that driver has in-
curred a minimum of 200 toll viola-
tions without knowing it. It is not un-
common for drivers to accumulate
hundreds of dollars worth of toll vio-
lations and penalties.
When you drive through a desig-
nated E-ZPass lane, an antenna in the
tollbooth reads the tag’s ID number
to automatically deduct the toll, along
with an administrative fee, from your
pre-paid account. If something blocks
a unit from receiving the transmitted
signal, it will not transmit back its ID
number. For instance, a wire grid in
a windshield, such as an instant de-
icing system, can act as an electron-
ic shield, preventing the E-ZPass unit
from working properly, in which case
it is necessary to mount the tag on the
license plate. Some drivers are con-
cerned that mounting the E-ZPass tag
on the windshield or license plate will
make it vulnerable to theft. However,
unless an E-ZPass is mounted exact-
ly as shown in the installation instruc-
tions, it may not be “read” by the toll
booth antenna.
Number of Toll Roads IncreasingThe number of miles of toll roads is
expected to double over the next 10
years, according to ATS. Toll roads
have become the answer as munici-
palities look for ways to either gener-
ate revenue and/or pay to build new
roads. Toll violators can be charged as
little as the cost of the toll, but the fi ne
could also be as high as $50.
“Also coming down the pike are more
toll roads and prime-time toll road us-
age fees. In order to minimize conges-
tion as well as add convenience for driv-
ers, high occupancy lane usage fees may
also be introduced,” said Crooks.
Possibility of Congestion FeesAccording to Crooks, another trend
Ten years ago, toll violations were an insignifi cant expense for fl eets. Today, it is the second fastest growing cost for fl eets. The proliferation of automated tollbooths has dramatically increased the volume of toll violations.
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Cost Management
34 ■ FLEET FINANCIALS ■ JANUARY/FEBRUARY 2011
High Occupancy Lanes Not Just for CarpoolsLanes once designated for carpools
only may be opened to single occu-
pants in the future, for a fee. High
occupancy/toll lanes (HOT lanes)
are a road pricing system that gives
drivers in single-occupant vehicles
access to high-occupancy vehicle
lanes (HOV lanes).
Tolls are collected either by
manned tollbooths, automatic num-
ber plate recognition, or electronic
toll collection systems. Typically,
these tolls increase as traffic densi-
ty and congestion within the tolled
lanes increase. The goal is to min-
imize traffic congestion as well as
add convenience for drivers. Many
cities are toying with the idea, but
no fees have been determined for
this road pricing system. And much
like intersections, they will be mon-
itored with cameras and violators
will be fined. ■
by many cities will accelerate tick-
et issuance.
“By outsourcing street parking
monitoring, cities save a signifi cant
amount of money, so it’s a no-brainer.
Enforcement is at maximum effi cien-
cy by privatizing as well, resulting in
even more violations given and then
collected,” said Crooks.
On the positive side, currently many
parking meters are cash only. These will
be changed out in favor of those that
accept credit cards, which will make
parking easier for drivers.
The City of Chicago was an early
adopter of the outsourcing of parking
meter enforcement and has had great
fi nancial success since inception in ear-
ly 2009. The private company the city
uses expects to take in more than $73
million this year — more than triple the
city’s annual $20 million before the me-
ters were privatized, according to an ar-
ticle in the Aug. 12, 2010 edition of the
Chicago Sun-Times newspaper.
tion, which is why they are commonly
referred to as “congestion fees.”
For instance, London charges con-
gestion fees and has experienced sever-
al benefi ts as a result, according to the
Transport for London website. Since
congestion charges started, traffi c is
21-percent lower than pre-charge lev-
els, or 70,000 fewer cars a day. Also,
there has been a 6-percent increase
in bus passengers during charging
hours. The revenue generated from
these charges has raised a signifi cant
amount of money for the City to in-
vest back into improving transporta-
tion in London as well. Fleet drivers
pay a daily charge of 7 pounds (or al-
most $11). However, drivers can pur-
chase a monthly or annual charge at a
discounted rate.
Cities Privatize Parking TicketsThe privatization of street parking —
selling the rights to issue and manage
parking tickets to a private party —
It is important for fleet managers to implement a policy that ensures
any violation a driver incurs will be billed back to the driver.
“Many fleets today do not have this type of stipulation in their fleet policy, so I think it is an inte-gral part of managing these costs. More importantly, once you estab-lish the policy, you have to stick to it for every driver in your fleet. To ensure compliance, communicating the set policy to your drivers and having them sign off on it is vital,” said Eric Crooks, director of opera-tions, license and title for LeasePlan USA. “In order to keep driver viola-tions under control, it is important to ensure your drivers’ information is kept current in our records. That way, the violation will be mailed to the correct address and paid be-fore late fees are tacked on that cost the client unnecessary money.”
A growing trend is for fleet man-agers to go after drivers for reim-bursement of fines and late pay-
ment penalties, where in the past they had not. Fleet managers are paying more attention to viola-tions, especially those managing sales fleets, where by the nature of the work, violations are more like-ly to occur. The one exception is ex-ecutive fleets, which continue to be “verboten” territory for parking and toll violation enforcement.
The 80/20 Rule AppliesMany fleets do not have a written
fleet policy specific to driver reim-bursement of parking ticket and toll violations. As jurisdictions become more aggressive in collection of un-paid fines, more fleet managers will be forced to deal with this issue be-cause the dollar cost for these vi-olations will creep up to where it will catch senior management’s attention.
Some fleets deduct parking and toll violations from a salesperson’s expense report. Other fleets require drivers to write a personal check re-
imbursing the company. Besides re-couping lost revenue, a side bene-fit to reimbursement of violations is a decrease in the number of future tickets. Fleet managers who adopt a driver reimbursement policy for violations report a significant de-crease in the volume of violations. Drivers who know they will be held financially accountable tend to be more careful or pay a ticket before it becomes delinquent.
When identifying violators, in-variably, the 80/20 rule applies. In some cases, it is even higher. For some fleets, as much as 85 per-cent of the violations are incurred by 15 percent of the drivers. Many of these are the top salespeople, whose violations are ignored, creat-ing an inequality in policy enforce-ment. Are they any different than the driver who blows an engine be-cause he or she never changed the oil? Why should one be treated dif-ferently than the other? The answer is they shouldn’t.
WHAT CAN FLEET MANAGERS DO?
FF0111violations.indd 34FF0111violations.indd 34 1/7/11 11:40:48 AM1/7/11 11:40:48 AM
AF0
5-39
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citizens of this planet. Finding new and innovative ways to reduce our carbon footprint is always a priority for Bobit Business Media.
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WINDOW TINTING: reduces energy loss • by 75%
VARIABLE SPEED CONTROL ON HVAC • UNITS: 7500 kWh saved per month
RETROFITTING OLD T-12 FLUORESCENTS TO • NEW T-8S: 3400 kWh saved per month
EFFICIENT BOILER/HEATER: • 3000 thermssaved per month
PARTNERING WITH OUR PRINTER: developed • a “green” game plan, saving paper,
ink and energy
RECYCLED TONER CARTRIDGES AND • BATTERIES PROGRAM
AND OUR• ENVIRONMENTALLY FRIENDLY
Digital EditionsAF0
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RECYCLED PAPER PROGRAM: • 55,0000 llbsper month
RECYCLED CANS & BOTTLES PPROOGRAMM: • 40 lbs per month
WINDOW TINTING: reduces eeneergy losss • by 75%
VARIABLE SPEED CONTROLL ONN HVAC•UNITS: 7500 kWh savedd per month
RETROFITTING OLD T-12 FFLUOORESCENTTS TO •NEW T-8S: 3400 kWh ssavedd per monnth
EFFICIENT BOILER/HEATEER:• 30000 theermssaved per month
PARTNERING WITH OUOUR PRINNTER: develloped•a “green” gameme plan,, saving papper,
ink and energyyene
RECYCLRECYCL ONER CARTRIDCLED TO IDGES AND • BATTE GRAMERIES PROGRAM
AND OOUR• ENVIRONMENTALLY FRIENNDLYY
Digitital Editions
We care about the environment and are setting a positive example.
*Other includes: domestic partner, spouse onlyin emergency, any household member over 21,
and any licensed family member over 25.
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Partners at Work
Read the full story and more at:
www.arifleet.com/partnersatwork
ARI Strategic Consulting Team
With exceptional insight into our partner’s vehicle usage, we helped this fleet support a corporate initiative.
For this education publisher, big, gas-guzzling vans are old school.When a long-time partner in education publishing made it a company-wide priority to reduce its
carbon footprint, it turned to ARI for a custom fleet solution. Noting that education is evolving
away from bulky hardcover textbooks in favor of DVDs and eLearning modules, ARI’s Strategic
Consulting team suggested suitable alternative vehicles as well as stricter driver policies to lessen
fuel consumption and reduce emissions. Average MPG improvements translated into $200,000
in fuel savings and a 581-ton reduction in CO2 emissions. Some might call it “writing the book on
green fleets.” We call it, “partners at work.”
L-R: Tracy King, Fleet Administrator; Joe Korn, Business Analyst; Elisa Durand, Assistant Manager, Environmental and Fuel Strategies
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