Five ways Cisco took their talent brand from "not" to "hot" | Talent Connect 2016

Taking your Employer Brand

from

Not to Hot

Macy Andrews Director of Culture and Talent Brand

Cisco

@MacyAndrews

Carmen Collins Social Media Lead, Talent Brand

Cisco

@CShirkeyCollins

Congratulations!

You’ve been matched with each other

Attraction is.

Hiring is not the problem.

Would you be excited to

work here? Cisco Jobs @ciscojobs • Apr 23 2015

Cisco Jobs @ciscojobs • Apr 24 2015

Where it got us

Cisco Talent Brand

100 followers

1500 followers

100,000 followers (but not really)

We were in denial

We didn’t have

a voice

Pictures and

content

Quantity

over quality

We weren’t

social in social

Hyper controlled

environment (approved everything)

We had a

problem

We brought in the doctors

1069 likes

Don’t ask the

question of CAN

you work here cisco

Apply

here Apply

here

Apply

here

Apply

here

Apply

here

Apply

here

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here

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here

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here Apply

here

Apply

here

Apply

here

Apply

here

Apply

here

Apply

here

Apply

here

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here

Apply

here

Apply

here

ciscojobs Cisco >

ciscojobs #Applyhere #Apply #Here #Job

#WorkHere

Tell the story of

WHY you

would want to cisco

Apply

here Apply

here

Apply

here

Apply

here

Apply

here

Apply

here

Apply

here

Apply

here

Apply

here Apply

here

Apply

here

Apply

here

Apply

here

Apply

here

Apply

here

Apply

here

Apply

here

Apply

here

Apply

here

ciscojobs Cisco >

ciscojobs #Applyhere #Apply #Here #Job

#WorkHere

Our Mission

was clear

1069 likes

Our clearly-defined culture

5 Ways we got from Not to Hot

Get Social Try it, you may

like it Harness the

tribe Measure it Be you

Be You

Get Social

Report Card

Measure It (the right way)

2 comments, both in regards to slide 15; can you re-add the snapchat image of the data thing? And add a level of complexity to the report card – thinking a title “Report Card,” checks within boxes, animate the checks.

Hires at events

Traffic to Website

Engagement

✓

✓

✓

Harness the Tribe

• BLOG SCREENSHOT

WeAreCisco got our Cisco social media all-stars aboard

to tell employees' day-in-the-life stories and to be a

'non-corporatized' voice representing our diverse

culture.

Justin @Justin

Can your employees say they have your trust?

12,084 likes

Stephanie

Stephanie Does YOUR company trust you to be their

voice??? Mine DOES!! This has been one of the best

experiences I have had at Cisco

EA, Cisco Austin

Try It you just might like it

Where is this getting us?

Source: Cisco Talent Brand Social Media Reporting

2k-20k Follows YoY Growth

0k-12k 3x

Industry

Engagement

Twitter Instagram

Snapchat

Added

100k

followers in the last

year, growth is

squarely in the

target audience

area

3M minutes viewed

since launch

Facebook

Completion

rate

70%

Where Did it Get Us

Want our insights? Ask your questions

5 Ways we got from Not to Hot -- 5 things YOU Can Do, Too!