First Steps To SMM - Masterclass session from The Business Travel Show 2015

Content © 2015 Shirley Craven, Curvebox

Caroline Hill, Eventful Solutions

Masterclass: First Steps in SMMThursday 26 February

1600-1700

Shirley Craven and Caroline Hill

Content © 2015 Shirley Craven, Curvebox

Caroline Hill, Eventful Solutions

Hello and Welcome!

Shirley Craven BSc (Hons) Caroline HillMD and owner – Curvebox Ltd MD and owner – Eventful Solutions Ltd

Works with travel, event and PR companies to identify, implement and deliver projects, technology and data analysis to achieve business success.

• Strategic Meetings Management• Procurement Strategy for Meetings & Events• Event Management Technology and Data Analysis• Supplier Management and Continuous Improvement

Assisting Companies to achieve their Strategic Goals through Sales and Operational Excellence with special emphasis on

• Strategic Meetings Management• Sales & Operational Training• Process & Project Management

25 Years experience in Meetings & Events22 yrs experience in Meeting & Event Industry / Procurement

Clients include:

Content © 2015 Shirley Craven, Curvebox

Caroline Hill, Eventful Solutions

The aim of today?

First Steps to SMM

Learn!

Discuss!Share!

Content © 2015 Shirley Craven, Curvebox

Caroline Hill, Eventful Solutions

What we’ll cover today!

What is it and is SMM worth it?

What does SMM achieve?

Preparing for SMM

How do I start an SMM program?

Quick SMM wins

Content © 2015 Shirley Craven, Curvebox

Caroline Hill, Eventful Solutions

First of all…..what is SMM?

Strategic Meetings Management (SMM) is a disciplined approach to managing meeting and event

activities, processes, suppliers and data in order to achieve measurable business objectives aligned with the organizations’ strategic goals / vision,

and deliver value in the form of quantitative savings, risk mitigation, and service quality.

Content © 2015 Shirley Craven, Curvebox

Caroline Hill, Eventful Solutions

Is SMM worth it?

41% believe a program will be implemented by their company within the next

three years

52% organisations are implementing an SMM program or are developing one

The majority surveyed felt their company’s SMMP has benefited their organisation, enabling them to:

• Increase their control over cost savings (76%)• Streamline meeting/event processes (76%)• Better allocate resources and savings (67%)

Source: GBTA SMM White Paper 2013 / Lanyon

What do you think?

Content © 2015 Shirley Craven, Curvebox

Caroline Hill, Eventful Solutions

What can you expect to achieve?

SMMSpend consolidation

Cost savings

Policy adherence

Reduced supplier

panel

Enhanced reporting

Compliance

Processes

Resource Management

Content © 2015 Shirley Craven, Curvebox

Caroline Hill, Eventful Solutions

SMM Maturity Levels

Random

Level 1

Discovery

Level 2

Emergent

Level 3

Operative

Level 4

Excelling

Level 5

Mastering

Level 6

SMM processes working, value is being delivered and compliance

is gaining traction

The need for SMM processes

is recognisedand process

design is starting

Basic SMMprocesses are in

place

SMM support processes are

non-existent or happening ad

hoc

Program is working well

and delivering the value and

business objectives

identified by SMM

SMM program is delivering at all

levels, is sustainable and

supported by continuous

improvement

Source: GBTA SMM White Paper 2013 / Lanyon

Where are you?

Content © 2015 Shirley Craven, Curvebox

Caroline Hill, Eventful Solutions

Preparing for SMM

DEFINE

What you need to achieve?

MEASURE

What are you currently doing?

ANALYSE

Where is the

opportunity?

BUILD

The business case and the

team?

IMPLEMENT

Train/engage your

stakeholders?

What Are Your Suggestions

Content © 2015 Shirley Craven, Curvebox

Caroline Hill, Eventful Solutions

What are you thinking?

Budgets

?Buy in?

Better

processes?Building relationships?

Beginnings?

Content © 2015 Shirley Craven, Curvebox

Caroline Hill, Eventful Solutions

Potential “Quick Wins”

What Can You Do Quickly?

You know your category – where are

the easy pickings?

Travel?

Policy?

What would work in your organisation?

Focus Groups?

Kick Off Meeting?

What have you been ‘itching’ to resolve?

Direct Bookings?

Budget Control?

Content © 2015 Shirley Craven, Curvebox

Caroline Hill, Eventful Solutions

We want you to succeed…

• Audits and Data

• Checklists

• Focus Groups

• Change Champions

• Specialist Support

• Measuring and Testing

• Enthusiasm, Passion and Tenacity..…

Content © 2015 Shirley Craven, Curvebox

Caroline Hill, Eventful Solutions

…and finally…

Content © 2015 Shirley Craven, Curvebox

Caroline Hill, Eventful Solutions

Thank You!

Shirley Craven

Curvebox

e: [email protected]

t: +44 (0)7957 745587

www.curvebox.co.uk

@curveboxHQ

linkedin.com/in/shirleycraven

Caroline Hill

Eventful Solutions

e: [email protected]

t: +44 (0) 7769 534234

www.eventful-solutions.co.uk

@caroline_hill

linkedin.com/in/carolinehill1/en