#FIRMday Manchester 2016 - Carve Consulting 'What is the future of in-house recruitent marketing?'

The Future of In-House Recruitment Marketing

#FIRMday

Hello

• In-House Recruitment Marketing

Today

• Designing for the Drivers of

Disruption

• Programmatic + Analytics

• Living Employer Brands

Carve • Digital Strategy • Social Recruiting

• Living Employer Brands

• Content Marketing • Training + Transformation

Disruption is coming...

Design for the drivers of disruption

Drivers: The Network Effect

Drivers: The Network Effect

Drivers: Global Smartphone adoption

Drivers: Consumerization of the Enterprise

Drivers: Live Content

Digital Cameras?

Instagram, Snapchat

Travel Agents?

AirBnB, TripAdvisor

Lonely Hearts… and almost everything else?

Grindr, Tinder

What does all this mean for me? • Get an analytics strategy• Enable peering between the talent inside and outside your organisation• Re-think your content strategy • Personalise, Localise • Challenge

What should I focus on as an In-House Recruiter?

A. Programmatic + Analytics

What is programmatic?

What is programmatic? • Buying audiences, not environments

• Real-time bidding, algorithmic decision making

• Data-driven

What is programmatic?

A BRIEF HISTORY OF ADVERTISING

DIRECT AD NETWORKS

AD EXCHANGES DSPs

CPM CPC

Pre-booked

DSP

Trading Desk

DSP

DSP

Increased transparency

Reduced cost + administration time

Improved Accuracy

Real-time

Breaking it down for in-house recruiters?

Better targeting

Less Wastage

Performance based buying

Where does the data come from? • Let’s play...

Browser Extension: Ghostery

XXX A.N. Other tracker XXX

Where does the data come from?

Painting pictures with data...• Audience • Behavioural

• Retargeting

• Geotargeting

• Cross-Device

• Contextual

Considerations for In-House Recruiters • Quality of Data • Discrimination

• Brand Safety

• Expertise

• Scale

B. Living Employer Brands

Living Employer Brands • Hand over the Mic• Identify + amplify your Talent Magnets • Embrace Live Content • Engage with Reviews • Personalize • Journeys, not jobs

Fail Fast.Fix Fast. Learn Fast.

#FIRMday

Let’s discuss...

#FIRMday