#pubcon Social Media Marketing: Finding Your Niche Presented by: Nikki Fica
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#pubcon
Social Media Marketing: Finding
Your NichePresented by: Nikki Fica
#pubcon
About Your Presenter• Social Media Facelift, LLC is a global social
media marketing, training, and consulting business out of Gilbert, Arizona
• Twitter/Instagram: @NikkiFica
#pubcon
Do You Know Where Your Audience Is?
#pubcon
The Freaky Friday Effect• Put yourself in the place of the consumer.
• Think about who theyare as people.
You may not be the consumer!!
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Define Your Audience-Age-Gender-Location-Income Level-Occupation-Education-Marital Status
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Let’s Get More Specific...-What does your consumer like/dislike?-What are they interested in?-What do they value?-Is your product something they coulduse? Do they use something similar?-What use would they get out of your product?-How soon would they use your product? Now? Later?
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The Competition-Who are your competitors?-What do your competitors doon social media?-What value do they bring?-Who are their followers?-What type of consumer engages with them?
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Social Media Basics: Facebook-72% of adult internet users/62% of entire adult population-Skews younger-Good for fast-moving consumer goods-Shows high ad engagement-Can advertise targeting a specific target
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Social Media Basics: Pinterest-31% of adult internet users/26% of entire adult population-Skews toward female-Good for food and drink-related content-Good for family and parenting-related items
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Social Media Basics: Instagram-28% of adult internet users/24% of entire adult population-Over 90% are under the age of 35-Good for brands/products focused on apparel, entertainment, and media
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Social Media Basics: Linkedin-25% of adult internet users/22% of entire adult population-Skewed toward 30-49 year olds-Good for networking, white-collar professionals, high-income, highly educated-Good for college graduates
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Social Media Basics: Twitter-23% of adult internet users/20% of entire adult population-Skewed toward younger adults in urban areas-Good for conversations, engagement, networking-Good as news resource
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Social Listening-Social listening tools
-Take advantage of hashtags
-Don’t forget to search common misspellings
-If they are talking about you, engage!
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Social Listening
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L.A.S.T.-What if you find people talking negatively?
ListenApologizeSolveThank
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Found Your Audience...Now What?
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Found Your Audience...Now What?
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THANK YOU!Connect with me online:
Twitter/Instagram: @NikkiFica
bit.ly/socialmediafacelift
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