Finding your Niche in SEO #peepcon

FINDING YOUR NICHE IN SEO JANETTE TORAL Digitalfilipino.com

I LOVE SEO

COMPETITIVE DYNAMIC FIERCE

BLOGGERS – IMPORTANT TO SEO

• Have a voice • Build influence • Expand network • Earn online • Fairness wins • Gain recognition • Mainstream • Change agent • Social media mastery • Relevance

REACHING OUT TO BLOGGERS • Work with bloggers

•  Direct •  Through blog network •  Through blogger contractor

• Blog network / advertising •  Nuffnang •  Google Adwords •  Project Wonderful

Bloggers as content publishers. DigitalFilipino Club members as advertisers

Blogger management. Advertiser pitches. Recruitment.

Coordinator Presence in social networking

Professional bloggers. Honors non-disclosure. No contractor relationship with bloggers. No minimum payout required.

Blog Network Operations Business Model Canvas

One-on-one.

Social network. Events. E-mail. Website. Mobile.

Bloggers wanting to monetize their blog. Advertisers wanting exposure in blogs without handling one-on-one relationship. Clients want to repair online reputation.

Telecommunication cost. Payout fees. Marketing to advertisers and bloggers.

Commission fee per blog post done. Coordinator fee.

Differentiate

Build trust

Blogging income is not sustainable

From Blue Ocean to Red Ocean

• More service providers / COMPETITORS • Lateral (PR, Advertising, Technical) • Within industry (bloggers, social media specialists).

• Customers (who become bloggers)

WHERE ARE YOU IN THE VALUE CHAIN?

FIND YOUR NICHE IN SEO – YOUR Competitive Advantage

Needs seeking benefits

at acceptable prices

Assets and utilization

Assets and utilization

Cost differentials

CUSTOMERS

COMPETITOR COMPETITOR

What is your differentiation?

Operate at lower cost? Have greater profit?

Membership Competition Recognition

Online Lead Generation Network

•  Event launch •  Invite content creators. •  Sign agreement •  Brief on campaign.

•  Disseminate lead form code.

•  Disseminate materials.

•  Monitor entries. •  Verify and validate

leads. •  Update leaderboard.

•  Announce “round” top players.

•  Organize recognition event.

•  Give recognition rewards.

Process concept by Janette Toral.

SEO Lead Generators Blue Ocean • Raise – Focus on “conversion” and lead nurturing.

• Create – Lead generation networks / communities.

• Reduce – Reliance on “bloggers” to increase value.

• Eliminate – One-time income.

TRACK YOUR PERFORMANCE.

NEWBIES, DON’T LOSE HEART. FIND YOUR NICHE. OWN IT. DOMINATE IT.

Twi$er:  @digitalfilipino  0917-­‐4490011  Facebook:  jane$ectoral  

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