Finding Your Customer

Find Your Customer

Jamie GlassArtful Thinkers @jglass8 www.artfulthinkers.com

Definition of Marketing

The commercial functions 

involved in  transferring 

goods from producer to 

consumer.

(Origin: 1555-1565)

1960’s Revolution of Consumer Branding

B2B Marketing Evolves

Personal Branding – 2000’s

Then we went social…

THESE ARE ONLY TOOLS TO HELP YOU MARKET, THEY ARE NOT MARKETING

TARGET

PROSPECT

RELATIONSHIP

FAN

BUYER

Your Customer Profile

Source: Harvard Business Review (2007)David Armano, Edelman Digital.

Marketing TacticsEvents

Collateral

Brand

Mobile

Public Relations

Direct Marketing

Customer Service

Web

SEO / SEM

Partners

Sales Support

Communications

Advertising

Sales Support

Social Media

INFLUENCE CREATES TOP OF MIND AWARENESS

REACH + ENGAGEMENT + INFLUENCE = ROI

STAY INFORMED

www.marketingvox.com

www.cmo.com

www.marketingcharts.com

www.marketingsherpa.com

www.mashable.com

http://sethgodin.typepad.com

www.socialmediaexaminer.com

www.adweek.com

http://www.ragan.com