Finding Potential Customers in Your Area

Stalking Finding Potential Customers

In Your Area

Dana DiTomaso@danaditomasoCEO, Kick Point

Who’s Your Target Market?

Pretend you’re a financial planner or accounting firm!

25 to 40Landed a great, well-paying job

Have no idea how to save moneyDon’t really think of planning for the future

Why Not Link Build?

Referral business converts well

Build strong personal connections & social karma

Can segue into link building

Capture Before the Buying Cycle

Don’t let this happen to you:

Your Goal

Start With Current Spending

Look at Profiles

Likes gravitypope & Holt Renfrew

Use Foursquare

Monitor Check Ins

Google Search:site:twitter.com foursquare corso32

Monitor Mentions

Even More Mentions!

Google Search:site:twitter.com "zinc restaurant"

Rapportive

1. Pull emails for your best customers.

2. Plug ‘em in.

3. So much social data.

What Have We Learned?

Expensive restaurantsExpensive clothes

Enjoys travelFinancially aware

Relate That To Interests

Expensive clothes = Holt Renfrew

Enjoys travel = Fairmont

Oh, And You Just Built a PersonaJanet is 25 and has landed her first “corporate” job at a large oil company in Edmonton, working in Public Relations. She comes from an upper-middle class background, grew up in Edmonton, and enjoys shopping at Holt Renfrew and traveling.

She’s just moved out of her parents house and is renting for now, but has enough in savings to pull together a down payment on a condo. She makes 50k/year and her boyfriend makes 70k/year. They will be moving in together soon.

She has some financial literacy from her family but wants to talk to a professional. She doesn’t want to hear that she should only save – she wants to have a life, too!

Gotta Catch ‘Em All

Now What?

Don’t Forget About Them

Create lists/circles/whatever for the new follows

Check & engage with that list regularly

Referrals!

Build a Referral Loop

Great ContentShared

Each loop levels up your reputation

New Fans

And Then This Happens

And Then THIS Happens

*Results may not be exactly as described.Apologies to http://www.penny-arcade.com/comic/2000/10/23

Thank You!

Slides:http://kickpoint.ca/smx-west-2013

Questions?@danaditomaso

[email protected]