CHAPTER 1: EXECUTIVE SUMMARY Background of e-commerce Electronic commerce is the use of internet and the Web to transact business. More formally digitally enabled commercial transactions between and among organizations and individuals it commonly known as (electronic marketing) e-commerce or ecommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. About Nepalibazar.com Nepalibazar.com is an online shopping C2C site that will be selling varieties of second hand products to the target customer via internet. The main objective of this site is to provide the product as per the customer demand and to satisfy the customer needs through implementing various means. Business model Nepalibazar.com is C2C (Consumer to Consumer) business model. Marketing Segmentation This site has segmented market on the various bases. Segmentation are done on the basis of demographic segmentation, income segmentation, psychographic segmentation and behavioral segmentation. Thus we will be targeting the people from different area and their capacity to invest money on product. Promotion 1
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CHAPTER 1: EXECUTIVE SUMMARY
Background of e-commerce
Electronic commerce is the use of internet and the Web to transact business. More formally digitally
enabled commercial transactions between and among organizations and individuals it commonly known
as (electronic marketing) e-commerce or ecommerce, consists of the buying and selling of products or
services over electronic systems such as the Internet and other computer networks.
About Nepalibazar.com
Nepalibazar.com is an online shopping C2C site that will be selling varieties of second hand products to
the target customer via internet. The main objective of this site is to provide the product as per the
customer demand and to satisfy the customer needs through implementing various means.
Business model
Nepalibazar.com is C2C (Consumer to Consumer) business model.
Marketing Segmentation
This site has segmented market on the various bases. Segmentation are done on the basis of
demographic segmentation, income segmentation, psychographic segmentation and behavioral
segmentation. Thus we will be targeting the people from different area and their capacity to invest
money on product.
Promotion
The basis mean for promotion is through advertisement on various newspapers, magazines and through
the means of electronic media. Thus internet itself can serve as the major means of promotion. For
instance, advertising about our site is promoted via banner exchange, press release, SEO,blogging etc.
Payment method
Payments methods that will be used by Nepalibazar will be direct cash on delivery or different cards
such as visa, master cards, and SCT cards.
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Setup cost (Online payment)
The total cost of around Rs 20,000 will incur which includes the cost of development of the website, set
up cost, server, software used, administration and the maintenance cost. Since it is an open search it is
relatively cheaper.
Business problem analysis
There are various problem related to the online transaction. The major problem that can be is the
security problem. As we all know that online transaction is not so popular in Nepal so Nepal lack strict
laws, rules and regulation related to online system i.e cyber law itself. the customer always demand for
the strong and desirable security so if there is secure way of online transaction customer demand will be
more. On contrary if online payment lacks security than customer may feel insecure will may cause harm
to the business. Similarly every people are not educated so most of the people still do not know about
the online payment and online transaction. There are people who don’t know about the debit cards and
credit card system itself. Hence, this concept is still unknown to many people so they may feel
discomfort on using such mean payment. Along with that, there is lack of proper system and rules that
binds the banks while doing the transaction so people feel doubtful about the online payment mode.
Also, the information that is sent via internet isn’t considered secure by many due to the hacking
problem that surfaces every now and then. Also, there is the problem of continuous load shedding.
Solution to the problem of online store
The things that can be done to solve the problem of online store are as follows.
Consumer awareness (making consumer aware about the online transaction and online
payment)
Easy process should be implemented while doing the transaction.
Proper support from the government sector as online transaction is not an easy task
Implementation of cyber law and proper online security.
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CHAPTER 2: INTRODUCTION
2.1. Background of e-commerce
Today in the world of technology e-commerce and e-business has become one of the major factor for
business growth and powerful mechanism for the economic development. E-commerce is digitally
enabled commercial transaction between and among organization and individuals. E-commerce is a
modern business methodology that addresses the needs of organizations, merchants, and consumers to
cut costs while improving the quality of goods and service and increasing the speed of service delivery.
More commonly e-commerce is associated with the buying and selling of information products and
services via computer networks today and in the future via any one of the myriad of networks that make
up the information Superhighway. The various advantages of e-commerce are:
Increase the speed and accuracy with which business can exchange information
Electronic payments (tax refunds, paychecks, etc) cost less to issue and are more secure.
Can make products and services available in remote areas.
Enables people to work from home, providing scheduling flexibility
2.2. About Nepalibazar.com
Nepalibazar.com is a well-liked website that allows both individuals and companies to sell various new
or used products online on a free of charge basis. It is very beneficial from the seller point of view and
an ideal place for seller to sell their products online. It helps in the proper and friendly interaction
between buyers and sellers and help to execute their new or used products easily. It can be successful
company I future through its variety of products and services offered in the market as well as its
advertisements based on the customers visit. Through its effectiveness it can cover the wider range of
market and will be able to gain maximum customer attention too.
The main aim of Nepalibazar.com is an online shopping. This helps to connect buyers and sellers located
at various locations. It is the mean to interact and work together though located diverse geographical
locations which help in exchange their goods and services. The customers can sell their second hand
products to other customers who are eager to buy them. They can use this facility by simply logging into
Nepalibazar.com and registering themselves. After registration, they can visit the product category
section, enter information about the product and contact information as well as upload photo of the
product. After this the buyer willing to buy the product can view the product details and contact the
seller for further negotiations about pricing and other details.
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Nepalibazar.com also offer other services as follows:
It provides necessary product detains and contact information through online product
catalogue.
Advertising can be done in the minimum cost.
Sellers can exercise total control over products and services.
It allows the sellers to easily update, add, edit & delete advertisements
Product details in an effective and less time consuming way.
The competitive advantage of Nepalibazar.com over other auctions in the following way:
It provide very easy access to the consumers as a result it help them to save the time of
customer for instance in order to get the product information or to purchase the product
consumers do not have to fill forms. This help to develop good customer relationship.
The charges are minimal in Nepalibazar.com. Most of the services provided by Nepalibazar.com
is free as a result customer pay less charge for the product.
Direct transaction can be made by the buyers with the desired parties and can straightly
bargain on the product prices too.
The most commendable part is there is a facility of selling the second hand products. The sellers
can sell their second hand products at a reasonable price.
Nepalibazar.com always focus on the customer service and implement the ways that can be
beneficial to the customer as well as the sellers too. It emphasizes on the trust worthy buyers
as well as sellers. It also provides the safety suggestion to both the buyers and sellers.
The cost of promoting the product through Nepalibazar.com is significantly economical.
Our special focus will be on building good relationship with the customers. As the existing customers are
most likely to buy other new products of the company as well as can attract new customers through
word of mouth, it is essential to satisfy and retain them. Hence ecommerce will help us satisfy these
customers by helping to have direct access with customers. This will further help to get the customers
complaints and to act on them promptly. We will be using CRM software to have direct link with
customers.
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Vision: To be number one online product selling site
2.3. Business Model
Business Model is set of planned activities designed to result in a profit in a marketplace. This business
model is at the center of business plan. A business plan is a document that describes a firm’s business
model. An e-commerce business model aims to use and leverage the unique qualities of the internet and
the World Wide Web. The eight key elements of the business model are value proposition, revenue