Finalised production plan.docx.

Finalised Production Plan

BriefTo gain more customers for Nanna Mexico. To promote their Mexican healthy food style.

ObjectiveTo make the shop noticed once the advert has been played. To be seen around Cambridge so that local tourist and non-target audience members are aware of the store.

Media ChannelWith this campaign we are going to distribute posters outside and inside the store. The outside poster will catch the attention of those walking by.

Campaign ScheduleWeek 1:

Planning initial ideas for posters Meeting with the client, discuss what they want Create and complete production plan Designs for poster ideas

Week 2: Present ideas to the client and discuss ideas they like, once chosen continue

with this idea. Continue and develop this plan Create posters from ideas Developed ideas presented to client

Week 3: Finalise the poster and add last touches Send the posters to the client Send the final design to the printer Display Poster

Consideration of seasonal events Will be creating a multiple season poster, which will last for several months. The poster will have to be relevant for all seasons so it won’t look out-dated.

I would say that the poster we are creating would last for 3 months.

After a few months the poster will become out dated and will need to be changed anyway no matter what the design looks like. The change from old to new would be noticed a lot more than one constant poster.

I would suggest promoting the poster at the start of a Month e.g. March, as it will be more noticeable. New month, new poster is what I’m thinking of.

Each colour used will be appropriate towards the theme of Nanna Mexico and any season in which the poster is shown.

Legal and Ethical When creating the poster will make sure that no offence is made towards any Mexicans. No racial or discriminating content will be used on our poster. The use of cliché Mexican symbols won’t be used within the making of the poster. We will aim not be stepping over the line over any words of phrases that will offend people. We will use the guidelines given by ASA to resolve any relevant or ethical issues related to Nanna Mexico and our advertisement campaign

. Budget Plan (Over all income from Louis and Josh)8 hours X 3 a week = 2424 X 3 = 7272 X 5.13= 369.36369.36X2 = 738.72

Three Ideas:Two Nanna Mexico Posters - £5 or free from Long Road (3 weeks to produce, 1 hour to print) £10 - £538.72= £528.72

Resources and Equipment1 good quality cameraTripodPhotoShopTabletNanna Mexico informationNanna Mexico LogoPictures of FoodLocation and Opening TimesClient NumberLaunch Date of CampaignMarch the 4th is the launch date for our campaign. This is when Luis will promote the posters throughout Nanna Mexico.

Seasonal Events TimescaleThe posters we have designed will cover spring – summer periods from March To September although it could need to be revamped after 6 months to keep things fresh in the store. The feedback poster can be used throughout the year as its campaign message is clear and doesn’t need to change. The outside poster will change after 6 months to keep things fresh and exiting.

Personnel and Activities

Louis Davis-Initial ideasProduction PlanIdeas for CampaignMugs and place mats ideasPitch PowerPoint to clientFinal Posters idea

Josh Vallely-Initial ideasSketches for initial ideasT-shirts ideaCreated first 3 initial posters in PhotoShop

Used feedback from client to improve ideasFinal posters in PhotoShop