Customer Engagement & Retention REDEFINED
Retailers Face challenges today
Traffic issues
Competition
Security issues
Faster pace of life
Parking issues
Higher Rental Costs
Need to Lower Costs
Customers Loyalty
Challenges
Parking Issues
How Retailers can react to challenges
Faster pace of life
Customers Loyalty
Challenges
New Touch-points Mobile Commerce Social Commerce Personalisation Loyalty Programs
Increase
Customer Reach
Customer Engagement
Customer Retention
Higher Rental Costs
Need to Lower Costs
How Retailers can react to challenges
Competition
eCommerce
Social Marketing
Lower Costs
Increase Competitiveness
Marketing & Communication
Traffic issues
Parking Issues
How Retailers can react to challenges
New outlets
eCommerce
Mobile Commerce
Social Commerce
Increase exposure
Better Location Selection
Customer Engagement
Customer Bombarding Strategy
Call Center
Kiosks
Online Store
Facebook Store
Mobile Store
Smart TV Store
Kinect Store
Cross Channel enabling
Cross Channel inventory visibility, order
management, reports, loyalty, etc
Min. Resources, Min. Training, Min.
Operation, Unified Reports, Unified
Customer Experience
• Products Catalog
• Inventory Details
• Customers Details
• Orders
• Customer history
• Payment options (gift cards, etc.)
• Discounts - Offers
• Loyalty points
Integration Points
Game Valley
Game Valley is the biggest game retailer in the middle
east with over 14 outlets in Cairo only.
Market
Egypt
Industry
Games
Challenge
User experience, Marketing, Promotion, unified shopping
experience, and creating more retailing channels
Solution
Online Store, Mobile Store, and Facebook
Store
Game Valley created a unified multi-channel
retailing platform that captures the unique
essence of their brand, and replicates an in-
store experience.
Case
Stu
dy
130% Sales Increase
160% Client Retention