Top Banner
Customer Engagement & Retention REDEFINED
22
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Final Xretail

Customer Engagement & Retention REDEFINED

Page 2: Final Xretail

RETAILERS

CHALLENGES

Page 3: Final Xretail

Retailers Face challenges today

Traffic issues

Competition

Security issues

Faster pace of life

Parking issues

Higher Rental Costs

Need to Lower Costs

Customers Loyalty

Challenges

Parking Issues

Page 4: Final Xretail

How Retailers can react to challenges

Faster pace of life

Customers Loyalty

Challenges

New Touch-points Mobile Commerce Social Commerce Personalisation Loyalty Programs

Increase

Customer Reach

Customer Engagement

Customer Retention

Page 5: Final Xretail

Higher Rental Costs

Need to Lower Costs

How Retailers can react to challenges

Competition

eCommerce

Social Marketing

Lower Costs

Increase Competitiveness

Marketing & Communication

Page 6: Final Xretail

Traffic issues

Parking Issues

How Retailers can react to challenges

New outlets

eCommerce

Mobile Commerce

Social Commerce

Increase exposure

Better Location Selection

Customer Engagement

Page 7: Final Xretail

Customer Bombarding Strategy

Call Center

Kiosks

Online Store

Facebook Store

Mobile Store

Smart TV Store

Kinect Store

Page 8: Final Xretail

CROSS CHANNEL

RETAILING

Page 9: Final Xretail

Existing Channels Only Support Isolated Processes

Price

Offers &

Discounts

Orders

Data

Page 10: Final Xretail

Cross Channel enabling

Cross Channel inventory visibility, order

management, reports, loyalty, etc

Min. Resources, Min. Training, Min.

Operation, Unified Reports, Unified

Customer Experience

Page 11: Final Xretail

• Products Catalog

• Inventory Details

• Customers Details

• Orders

• Customer history

• Payment options (gift cards, etc.)

• Discounts - Offers

• Loyalty points

Integration Points

Page 12: Final Xretail

Strategic Partner

Page 13: Final Xretail

WHY

Page 14: Final Xretail

Customer Accommodation

Page 15: Final Xretail

Advanced Catalog Matrix

Page 16: Final Xretail

Advanced Reporting - Order Management

Page 17: Final Xretail

Integrates seamlessly with

Page 18: Final Xretail

Enterprise-Class CMS

Enterprise-Class Modules 28

Page 19: Final Xretail

Case

Study

Page 20: Final Xretail

Game Valley

Game Valley is the biggest game retailer in the middle

east with over 14 outlets in Cairo only.

Market

Egypt

Industry

Games

Challenge

User experience, Marketing, Promotion, unified shopping

experience, and creating more retailing channels

Solution

Online Store, Mobile Store, and Facebook

Store

Game Valley created a unified multi-channel

retailing platform that captures the unique

essence of their brand, and replicates an in-

store experience.

Case

Stu

dy

130% Sales Increase

160% Client Retention

Page 21: Final Xretail

NOW YOU

KNOW

Page 22: Final Xretail

Thank you