Final with audio

1. PublicRelations--Connecting PeopleMary Fisk (G48813020) Nicholas Pitt (G46206111)Final ProjectGeorge Washington UniversityEDUC 6244 2. Think about it!In everything we do, there are alwaysgrowing pains; however, we want toensure a successful partnership with ourinternal and external publics. 3. Introducing...Des Hurst, Head of the TokyoInternational SchoolDip T (1974) B.Ed (1990)Certificate of International SchoolLeadership (PTC London 2008.)M. Ed Admin 201012 years primary teaching in Australiaand Germany Behavior Management consultant 4years16 years school leadership experience 7 years in Australia, 3 years in Nigeria, 4. Public relations- What works?Develop goodwillRecognize the little things (getcoffee for your office staff,celebrations, purchaseflowers for staff members)Celebrate the whole lot Everyone enjoys celebrations 5. The External CommunityRigor and CurriculumJoin ProfessionalOrganizationsPublic ImageCollaborate with organizationsoutside of school 6. The InternalCommunity andProvide opportunity for inputcollaboration Evaluation of opinions of staff Transparent decision-makingprocess Feedback loop (Admin Teachers Parents) Love Your Staff Extra effort to besupportive 7. Effective Ways ofEncouraging Participation Be proactive Spend money Acknowledge ProfessionalDevelopment 8. What to do about the Negative? Address negative perceptionsabout the school Be open about areas ofimprovement Do not engage in gossip 9. Advice for Aspiring Leaders Create a public relations plan Be a hands on leader Share, Share, Share 10. Thank you, and best of luckI hope that this presentationhas been a benefit to you all.Sorry that I could not be there inperson, but, as you know, or willsoon find out, the life of a schooladministrator is anything butpredictable!!!Thank you