“STRATEGIES OPTED TO KNOW THE BRAND AWARENESS OF THE PRODUCT THE MARKET" Submitted by: Vikas Under guidance of: Industry Guide; Faculty Guide; Mr. Amit Arun Mr. Ashish Chandra (SUMMER INTERNSHIP REPORT IN PARTIAL FULFILLMENT OF THE AWARD OF FULL TIME MASTERS IN BUSINESS ADMINISTRATION (2011-13)) AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH LUCKNOW
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“STRATEGIES OPTED TO KNOW THE BRAND AWARENESS OF THE PRODUCT
THE MARKET"Submitted by:
Vikas
Under guidance of:
Industry Guide; Faculty Guide;
Mr. Amit Arun Mr. Ashish Chandra
(SUMMER INTERNSHIP REPORT IN PARTIAL FULFILLMENT OF THE AWARD OF FULL TIME MASTERS IN BUSINESS ADMINISTRATION (2011-13))
AMITY BUSINESS SCHOOL
AMITY UNIVERSITY UTTAR PRADESH LUCKNOW
STATEMENT
I, Vikas Solanki, student of AMITY UNIVERSITY (Amity business School
Lucknow Campus), hereby declare that all the information, facts and figures in this
report are based on my own findings and experience during my summer training in
Jakson Engineering Ltd.
I hereby also declare that the work done by me has not been copied; it is my original
work and does not lead to any other degree, diploma, fellowship or other similar title
or prizes.
VIKAS SOLANKI
MBA
(2011-2013)
STUDENT’S CERTIFICATE
Certified that this report is prepared based on the summer internship project
undertaken by me in Jakson Engineering Ltd. from 16th may 2011 to 2nd July 2012,
under the able guidance of Mr. Ashish Chandra in partial fulfillment of the
requirement for award of degree of Master of Business Administration from Amity
University, Uttar Pradesh.
Date._
Signature; Signature; Signature;
Vikas Solanki Mr. Ashish Chandra Mr. V.P. Sahi
Student Faculty Guide Director (ABS)
FACULTY CERTIFICATE
Forwarded here with a summer internship report on “STRATEGIES OPTED TO
KNOW THE BRAND AWARENESS OF THE PRODUCT THE MARKET".
submitted by Vikas Solanki Enrollment No. A7002011017, a student of MBA (2011-
13).
This project work is partial fulfillment of the requirement for the degree of Master in
Business Administration from Amity University Lucknow Campus, Uttar Pradesh.
MR. ASHISH CHANDRA
ASSISTANT PROFESSOR
AMITY UNIVERSITY,
LUCKNOW CAMPUS
UTTAR PRADESH
ACKNOWLEDGEMENT
I am very much thankful to the management of the Jakson Engineering Ltd. for
giving me an opportunity to do this project as a part of my MBA program. The
completion of this project is a successful and satisfactory outcome of so many helping
hands. I think it proper to express my deep obligation to my advisers.
First and foremost, I am especially thankful to Mr. Amit Arun (Quality Manager,
Jakson Engineering Ltd., Lucknow) for giving me the opportunity to do my one and
half month project training in their esteemed organization. I also thankful to staff
member of the organization to provide various information for my purpose. Their
suggestions are helping me in various stages.
I would also like to thank Mr. Ashish Chandra, my faculty guide, who has been
constant source of help and inspiration to me and for her guidance without which the
work could not has been possible. Above all my regards and thanks are due to my
parents, family members and friends for their continuous support during the project.
SYNOPSIS OF THE REPORT
TABLE OF CONTENTS
Page No.
CHAPTER I
Introduction Significance of the study Objective of the study
CHAPTER II
Company Profile
CHAPTER III
Presentation of data and analysis Sources of data Sample size, if any Methods of data collection Instrument used Tool and techniques of analysis
CHAPTER IV
Findings
Conclusion
Recommendation
Annexure
Questionnaire
Bibliography
CHAPTER ITHEORETICAL
PRESENTATION OF THE TOPIC
1
INTRODUCTION
Jakson Company is the leader in India for manufacturing sound proof & open diesel
generating sets from 2KVA to 625 KVA with KOEL (Kirloskar- Air-cooled / Water-
cooled) engines coupled with Kirloskar green/KEC/Stamford/others alternators.
Jakson & Company and its groups where found in 1950 with a dream and
determination to bring to India world class products and services for power
generation, distribution, protection, control and automation.
Jakson & Company is presently manufacturing soundproof diesel generating sets.
These generators have been designed and engineered in compliance with latest
technical knowledge and production process. These are suitable for all industries,
small, medium and large hospitals, hotels, restaurants multistoried buildings
farmhouses, resorts, cellular operators etc.
Kirloskar Oil engines limited began operations in 1946 to manufacture engines. With
leading manufacture of finest and widest range of diesel engines. Initially Kirloskar
engines are manufactured with technical –know how of man DG set of West
Germany.
Kirloskar Oil engine is the first engine manufacturer in India to get the certificate of
compliance as per the latest emission norms applicable central pollution control board
(CPCB) .Jakson and Company have factories at Mayapuri, New Delhi,Pondicherry
and Daman.
24
It has following product to offer:
h. Standard Genset from 15 KVA to 2000 KVA.
i. Ready to use Genset from 15 KVA to 500 KVA.
j. Standard genset from 15 KVA to 2000 KVA.
k. Silent DG set manufactured to CPCB norms from 15 KVA to 2000 KVA.
l. Gas genset from 62.5 KVA to 750 KVA.
m. Captive power plantup to 10 MW.
n. CPRI approved complete range of control panels i. e. PCC panels, MCC
panels, and relay panels. Bus ducting up to 600 amps and PLC based auto
synchronizing load sharing panels.
It has ISO 9001 certified contracts division for undertaking captive power station
upto 10 MW jobs from concept to commissioning which includes design,
manufacture, supply, erection, testing and commissioning and with auxiliary
mechanical and electrical sub system.
IT has a base over 10000 satisfied users with endless list of customers like
Parliament House, Rasrapati Bhawan, Supreme Court of India, High court of
Delhi, NTPC, NHPC, EIL, Citibank, IDBI, HDFC, ITC, Hero Honda to name a
few.
It also offer services for installation O & M, AMC, Power on Boot, Rental Power,
Heat Recovery System, Power House consultancy, Room Acoustic and equipment
financing.
25
PRODUCT RANGE
1. Standard DG set with Cummins engines.
From 25 KVA to 2000 KVA
2. Silent DG set with Cummins engines
From 25 KVA to 2000 KVA
3. Captive power plants with Cummins engines.
From 1. MW to 10 MW
4. Gas genset will Cummins engines.
From 62.5 KVA to 1250 KVA.
5. Special application DG set with Cummins engines.
From 25 KVA to 1250 KVA.
6. Super silent standard DG set with simpson engines
From 10 KVA to 25 KVA.
7. Control panel
For various application
26
SALIENT FEATURE OF JAKSON DG SET.
30 KVA to 2000 KVA
1. Super sound proof can design upto 65 DB level.
2. Compact and truly weather proof – genset is integral part.
3. DG set powered with Cummins engines.
4. Engines coupled to single bearing, brushless alternators mounted on specially
designed common skid base frame fitted with special vibration free.
5. Operational even under harsh ambient condition while maintaining specified
noise level.
6. Modular construction first of its kind in India.
7. Power coated for long lasting finish.
8. A high efficiency residential silencer located inside the enclosure.
9. A high quality insulation material as per IS 8183 is used for maximum sound
absorption.
10. AMF operation comes to life in less than 10 seconds.
11. Unique built in fuel tank.
12. External drain plug for oil, fuel for easy maintenance.
13. No civil work required ready to use.
27
TECHNICAL SPACES OF JAKSON CAP – IN TYPE
ACOUSTIC ENCLOSURE
The acoustic enclosure is made of 14 gauge CRCA sheet.
The salient feature of the acoustic enclose are:
a. The enclose is of modular constriction with the provision to assemble and
dismantle easily at site.
b. The sheet metal components are hot dip seven tanks penetrated before power
coating.
c. The enclose is power coated with special pure polyester base powered. All nut
and bolts hardware is made of stainless steel.
d. The doors are casketed with high quality EPDN gaskets to prevent leakage of
sound.
e. The door handles are lockable type.
f. Sound proofing of enclosure is done with high quality rock wool conforming to
IS 8183. The rock wool is further covered with fiberglass tissues and perforated.
g. Specially designed attenuators are provided to control sound at air entry and exit
points.
h. A noise level is 75 db at 1 m. distance.
i. Adequate ventilation is provided to meet total air requirement, If required a
blower is provided to meet total air requirement.
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SALIENT FEATURE OF JAKSON ACOUSTIC ENCLOSURE:
1. Silent DG set enclose is of modular construction with the provision of assemble
and dismantle easily as per site condition.
2. There is no protruding part.
3. The enclose is fabricated out CRCA sheet of 14 SWG.
4. The sheet metal components are hot dip seven tank pretreated.
5. To have long life of enclose it is pure polyester based power coated. All nuts
and bolts hardware is Zinc coated.
6. Fuel tank level is indicated with the help of fuel gauge meter.
7. There is a provision for filling the fuel from outside as in the case of
automobiles with locking arrangement.
8. Battery is accommodated is in separate tray in the enclose.
9. There is provision of drain plug for draining lube oil and diesel.
10. The doors are gasket with high quality EPDN gaskets to avoid leakage of sound.
11. The door handles are locked type.
12. Sound proofing of enclose is done with high quality rock wool mineral
confirming to IS 8183 of 50 mm thickness and density at 96 kg / m
13. Special remedial silencer attenuators are provided to control sound at air entry to
the container and exit from the container.
14. To make the system on free vibration engine and alternator is mounted on
specifically anti vibration pads.
15. Adequate ventilation is providing to meet air requirement for combustion and
heat removal. If required a bowler is used to meet total air and changes.
16. The enclose is provided with high enclose temperature safety device.
17. There is a provision of emergency shut down from outside the enclose.
18. There is a arrangement for proper illumination inside the canopy.
19. Noise level is 75 db at 1 meter. Distance.
29
MANAGEMENT HIERARCHY
JAKSON has been in service for five decades and is the largest player in design and
manufacture of high quality Generating sets and control panels.
Jakson is professionally managed group with strength of over 400 people and a group
turnover of 200 millions.
Jakson has three ultra modern manufacturing plants for generating sets at Daman,
export oriented unit (EOU) at Noida phase 1 (U.P) and control panels & acoustic
enclosure at Noida Phase-II (U.P)
I was sent to undergo eight weeks training under Mr Swami GM Marketing at
Rajendra Place at New Delhi.
The total number of employee in this office is 22. The following are the person at
different position of hierarchy:
1. Chairman Mr. M.K.Gupta
2. MD Mr. Sandeep Gupta
3. Director Mr. Vardhan Chadha
4. GM (Marketing) Mr. Swami
MANAGEMENT HIERARCHY
30
1. CHAIRMAN
M.K.GUPTA
2. MD
SANDEEP.GUPTA
3. DIRECTOR
VARDHAN CHADHA
FINANCE DEPT MARKETING / SALES DEPT
PRODUCTION DEPT
GENERAL MANAGER
SWAMI
ASST. MANAGER
GAUTAM PRASHAR
SALES ENGG.
B.DEKHA
GOVERNMENT POLICY
31
1. The user should make efforts to being down the noise level due to D.G
set outside his premises within the ambient requirements. To achieve this
he may adopt one ore more of the following measures.
a. Locate the D G set at proper site
Make use of standard acoustic enclose or get the D G set room itself as an
acoustic enclose.
Lead the exhaust gases away through suitable exhaust muffler.
2. The customer should insist on D.G set manufacture to tarnish noise
power levels o d G set as per standard prescribed
3. If required the customer should insist on the manufacture to provide a
standard enclose of minimum 25 db insertion loss.
4. The second power level D G set at the user end shall be with
In 2 db of the sound power level of D G set at the manufacture stage as
prescribed
5. Installation of a D.G set must be strictly in compliance with the
recommendation of D G set manufacture. This would ensure an
installation free from vibration and exhaust gas leaks which are also
major contribution to increase noise level.
6. A proper routine and preventive maintenance procedure for the D G set
should be set and followed in consultation with D G set manufacture
which would prevent noise level of the D G set from deteriorating with
use. In this regard some of the important aspect are:
a. Minimize vibration levels and maintain at all times in the limits prescribed by
the D G set manufacture to ensure this have engine have alternate alignment
checked tightness of all belts and bolts and other clamping device.
b. Anti – vibration mounts on which the D G sets in mounted
c. Generally have rubber elements which prove to deterioration when they come
in contact with oil and diesel fuel. Hence they should be kept clean and
replace whenever necessary.
32
d. The exhaust piping from the engine exhaust main should be checked
periodically for leaks and accordingly plugged.
e. Exhaust silencer also tend to deteriorate with use and will need replacement
when performance degrades.
COST OF ACOUSTIC ENCLOSURE
The cost of typical acoustic enclose providing an insertion loss of around 25 db will
be between 25 % to 40 % of the cost of DG set.
The lower figure corresponds to DG set of higher rating, 250 KVA to 500 KVA
where the higher figure of 40 % will correspond to DG set of smaller rating 5 KVA to
25 KVA.
The ministry of environment and trust Govt. of India notification GSR 7, deled 22nd
December 1998 has prescribed noise standard for DG set ranging between 15 – 500
KVA at manufacturing stage. Further the notification specifies mandatory caustic
treatment of room for DG sets. The guide liner for suitable stock height for DG set
exhaust has also formulated by the central pollution control board as given below.
The minimum stock height to be provided with each generator set can be worked out
by using the formula
33
INSTRUCTURE FOR MANUFACTURE
1, Manufacture should ensure that sound power level of DG set 15-500 kva do not
exceed.
2, Manufacturing should after acoustic enclosure with minimum insertion loss 25 db.
3, Manufacture should furnish sound power level of base DG set. Manufactures
should offer exhaust muffler with DG set with minimum insertion loss of 25 db.
INSTRUCTION FOR USERS
1, Users should ensure compliance with ambient noise standard by providing enclose
acoustic treatment of DG room with minimum insertion loss of 25 db for Dg set.
2, Users should ensure provision of suitable exhaust muffler with insertion loss of 25
db.
Users should install suitable stack height for DG sets.
3, Users should follow proper routine and preemptive maintenance of DG set in
consultation with Manufacture.
Genset industries have to taken the following consent from pollution control board
every day.
Water pollution
Air pollution
Hardazous waste control consent
Pollution Board check on monthly basis the environment condition of the company
and report there head office Luknow if they find as per the norms so approve content
of the year. Genset industries has also planted more than 1200 tree to make
environment clean.
34
TAX ASPECT
The DG sets have been a load of taxes which are detailed below:
So the taxes are taken as following:
1. Local Sales Tax @ 8.8 % is different for different states.
2. For outside states the tax is @ 10 %
3. Octroi @ 1.5 %
4. Excise Duty @ 16 % extra.
5. If the customer is registered with tax department then the tax against CST No.
is against C form.
35
SELECTION OF SITE
Proper space should be there for placement and opening of doors of the
Silent DG set.
There should be atleast 1.5 meter free space around the DG set for proper
operation and maintenance.
There should be cross ventilation of air to ensure proper cooling of DG
set. Exhaust gases and hot air discharge should not re-circulate inside the
acoustic enclosure (canopy).
There should be no restriction for fresh air suction and hot air discharge.
If 2 DG sets are installed at the site, ensure that hot air outlet of the one
DG set does not become the fresh air intake of the 2nd DG set.
A low height shelter for the Silent DG Set should be avoided. It should
not obstruct the hot air outlet.
It is preferable to install the DG set in an open area. No shade (roof) is
required over it. However, if the AMF Panel is outside the Acoustic
Enclosure, then a shelter is recommended for the Panel.
For Roof Top Installation, ensure that the civil structure is capable to
bear the static and dynamic load of DG set. The load of the Silent DG set
should be borne by Columns and Beams of the building.
Proper space should be there for Earthing.
If there are no space constraints, the DG set should be placed near the
distribution panel.
The DG set should be located away from polluted surroundings such as corrosive
fumes, cement dust, fibres, cotton and toxic chemicals to avoid overheating of the
D.G. Set.
36
FOUNDATION DETAILS AND GUIDELINES
A. Ground base Foundation (RCC/PCC)
The Foundation should be water leveled and atleast 3” above the Ground
Level.
The Length and width of the Foundation should be atleast 200mm to 400 mm
more than that of the DG set size.
Please refer to the foundation drawing attached herewith.
A rigid foundation ensures the least vibration. Sand Filling should be there
around the foundation. Rubber matting can also be used over the foundation to
minimize the vibration effect and noise leakage.
Please refer to the dimension of DG set for deciding the foundation length,
width and depth.
Note: Please ensure that the foundation should not be made over any basement, water
tank or Sewer Line.
B. Roof Top Foundation
The weight of Silent DG set should be on Column and Beam through proper
foundation.
The RCC foundation should be on the Beam or supported on two Beams.
ISMC Channel or MS “I” Section may also be used to cater the load of the DG
set with the canopy. Load of ISMC Channel or MS “I” Section should be on
the column of the building.
M.S. Sheet is to be provided at the bottom of the base frame of the Silent DG
set for roof top installation.
37
EXHAUST PIPING
The exhaust system must be designed to keep the resistance to hot gases (back pressure) as low as possible and load of the extended exhaust pipe/silencer should not be on the engine manifold.
The Following may please be noted.
There should not be any load or stress on the exhaust bellow.A uniform gap has to be maintained between bellow flange and exhaust pipe flange.There should be proper support for the exhaust pipe.Pipes should be extended through proper flanges only.Short bends should be avoided.Always use proper size M.S. pipes (G.I pipe and bend should not be used in exhaust piping).
Air cooled
Description Unit 15 KVA-35 KVA
40 K V A 7 562.5 KVA
KVA
Exhaust PipeDia
mm 63 76 100
W a t e r coo l ed R-Ser i e s
Description Unit15 KVA35 KVA
40 KVA62.5 KVA
75 K V A 1 00
KVA82.5 KVA 125 KVA-
Exhaust Pipe Dia mm 63 76 100 125
38
SL Ser i e s
Description Unit 140 KVA250 KVA
Exhaust Pipe Dia mm 125
K Ser i e s
Description Unit 275 KVA 320 KVA 400 KVA - 625 KVA
Exhaust Pipe Dia mm 125 150 2 x 150
39
FUEL PIPING
A supply and return fuel pipe is required in each DG set .
SDGs upto 200 KVA are provided with fuel tanks inside the acoustic enclosure.
Above 200 KVA, the fuel tank is outside the acoustic enclosure.
For fuel tank inside the enclosure, fuel piping is done by the manufacturer/supplier.
However, for Fuel Tank outside the enclosure, fuel piping is to be done by the
customer.
Size of the fuel piping should be 12mm upto 250 KVA DG set.
B/C Class M.S. pipe (19 mm - 25mm I.D.) is recommended For fuel piping above 250
KVA DG sets.
MS pipe should be used with proper welded joints.
Stop valve and flange should be used at supply line to engine near fuel tank (for Fuel
Tank mounted outside).
PRECAUTIONS TO BE TAKEN FOR FUEL PIPING AND FUEL SYSTEM.
Ø Never use GI pipes in fuel piping of DG set.
Ø Joints should be welded and never threaded.
Ø Pipe should be above ground level with proper MS support.
Ø All joints should be tested for any seepage or leakage.
Ø For 320 KVA and above DG sets, Fuel Tank height should be such that lowest
level of Fuel Tank is above Diesel pre-filter height.
40
BATTERY CHARGING PROCEDURE
a. Battery charging procedure
Ø If dry battery is supplied along with the DG set then initial charging of the
battery is required.
Ø Please get initial charging of the battery done from an authorized service
dealer of the battery manufacturer.
Ø The initial charging process is of 72 hours.
Ø Specific gravity of acid inside the battery should be 1.23 to 1.28 kg/ltr.
b. Method to use charged battery
Ø If charged battery has been provided along with the DG set, and the DG set is
not in use then ensure that at positive terminal battery lead is not connected. It
should be connected at the time of the commissioning of the DG set.
Ø Charged battery may be used for commissioning of DG set within 15-20 days,
else re-charging of charged battery is required.
Ø Always connect the battery with the proper battery charger. The battery should
be connected to the battery charger, which is connected with 230V AC supply.
Ø The Battery charger is provided with an AMF Panel (Auto Mains Failure
Panel) under the standard scope of supply. 230V AC supply is essential for
battery charger operation.
Note: Battery charger is not supplied with a std. manual Panel. So, it is suggested that
the DG set must run once a day for 15-20 minutes so that battery is charged by
engine dynamo/charging alternator.
c. Precaution to be taken during handling of battery
Ø Do not charge the battery at a wet a place.
Ø Flame, Candle and matchbox should not be used near charged battery.
Ø Use hand gloves while handling the charged battery.
Ø Electrolyte level should be below the neck ?
ROUTINE CHECK POINTS
Ø Check Fuel Level
Ø Drain water from fuel Tank (Especially during winter Season.)
41
Ø Check coolant Level.
Ø Check Water level in the Radiator
Ø Check for any leakage
Ø Check for any loose connections
Ø Check Battery condition
Ø Check Lube oil level and quality (lube oil should not be very thick with visible
carbon and metal particles).
42
DO'S & DON'T'S
DO'S :
Ø Check Fuel Level
Ø Check Lube Oil Level and quality, lube oil should not be very thick with
visible carbon and metal particles
Ø Check coolant Level.
Ø Check for any leakage.
Ø Check for any loose connections
Ø Check Electrolyte Level in Battery.
Ø Check the Battery terminals.
Ø Check Fan Belt Tension.
Ø Check Battery Charger working.
Ø Drain the water from the fuel tank, weekly during winters.
Ø Please check all the Nuts, Bolts, Engine/alternator foundation bolts and loose
cable connections tightening at the time of commissioning and then monthly.
Ø Always use K-oil to avail two year warranty.
Ø Purchase all spare parts from authorized Kirloskar Service Dealer.
Ø Refer Engine Maintenance Manual for routine and daily maintenance check.
DONTS :
Ø If the DG set is with AMF panel please do not touch live wire as mains also
flow from AMF panel even if DG SET IS OFF.
Ø Do not check coolant level, while DG is running.
Ø Do not change any wiring or modify wiring it may attract void of ` warranty
Ø Please do not get the DG set repaired and serviced by any unauthorized
person. It may attract void of warranty. It should be done by the manufacturer
or Kirloskar authorized Service Dealer.
43
FOR DG SET WITH CANOPY :
Ø Cable entry holes, if not in use, should be properly closed.
Ø Don't Unneccearly open the locked doors which can lead to damage inside the
lock.
Ø Exhaust pipe installation for Silent DG set should be very-very precise. The load
of the Exhaust pipe should not come on the bellow and it should also not touch the
roof body.
Note : Please note that normally DG sets are dispatched with dry batteries. So please
make sure that batteries are properly charged by authorized dealer, as per the
manufacturers recomendations, if batteries are not charged, as per the recommendations,
life of the Battery is reduced drastically and it could be difficult for us to entertain
warranty for that.
44
SILENT DG SETS
15-160 KVA
The Commercial LHP business is engaged in the manufacture of water cooled engines
and gensets in the range of 15 to 160 kVA. The range includes the X, S and B series.
"X" series:
The "X" series are the ready-to-use 2 and 3 cylinder inline configuration diesel
engines in the 15 to 25 kVA range, the most compact of offering.
45
"S" series:
The "S" series are 4 cylinder inline configuration diesel engines in the 30 to 62.5 kVA
range, turbocharged and after cooled, with minimal noise and vibration levels.
46
"B" series:
The "B" series are 6 cylinder inline configuration diesel engines in the 75 to 140 kVA
range. These engines are light weight, compact, easy to service and low on
maintenance.
180-2500 KVA
47
Jakson manufactures and offers gensets in the range of 180 to 2500 kVA. The range
includes C, N14, V28, K and QSK series.
C" series:
The "C" series are 6 cylinder models in the 180 to 250 kVA range, with engine
components which have undergone advanced stress analysis techniques. These
engines are light weight, compact, easy to service and low on maintenance.
48
"N" series:
The "N" series are the real workhorses which have operated in some of the world's
most demanding applications and climatic conditions with new advancements for
higher thermal efficiencies and durability. The series includes 320 to 380 kVA range.
49
"V 28" series:
V 28 design (600 to 625 kVA range) features have made Cummins diesel the standard
for comparison of operating economy, reliability and long life.
50
"K" series: The "K" series is the most rugged and worldwide favorite workhorse
available in square combustion chamber with heavy duty big camshafts, having the
lowest life cycle cost in the 500 kVA and 750 to 1500 kVA categories.
51
"QSK" series
"QSK" series with higher capacities come armed with Cummins full authority
electronic controls and PC based service tool software for better engine protection,
prognosis and diagnosis that translates into lower downtime and higher productivity.
52
Captive Power Plants
Captive Power refers to generation from a unit set up by industry for its exclusive
consumption. Industrial sector is one of the largest consumers of electrical energy in
India. Number of industries are now increasingly relying on their own captive
generation rather than on grid supply primarily because of non-availability of
adequate grid supply or poor quality and reliability of grid supply. Reliability and
quality of power are two major driving forces behind captive power projects. Beyond
the precincts of Conventional Power from the grid, power generated by captive power
plants not only helps you overcome power deficit but also saves your input costs.
Backed by strong engineering, Jakson provides one-stop solution to its customers for
their captive power needs.
Jakson setup ensures
Power Continuity for your heavy-duty application
Improved power quality
Excellent performance of your sensitive equipment saving them from damages
occurring due to frequent power cuts. So you save on
a. Maintenance Cost
b. Repair Time
c. Down Time
Minimum production losses arising out of poor power quality
Environmental protection by complying to all mandatory norms
53
Custom engineered to suit the needs of each customer, our capability goes beyond
merely providing power generation equipment to include project design, engineering,
operation and maintenance. Delivering power from 1MW to 15MW, we have we have
demonstrated the performance with installations across North India. Stringent quality
standards were followed to ensure an enduring and flawless performance all across.
54
Switchboards
JAKSON is the market leader for Switchboards in India. It manufactures custom-built
switchboards with conventional as well as intelligent protection, control and
communication to meet the power distribution and motor control needs of key
industries. It’s Power Control Centers (PCC) and Motor Control Centers (MCC) are
installed at major and prestigious plants in India.
JAKSON manufactures maximum number of panels every year and has a steady
market share. It associates with its customers at the project conceptualization stage
and the association continues even after the project is commissioned.
The range of custom-built switchboards comprises fully draw-out PCCs and MCCs,
Distribution Boards and Control Panels. Its PCC type TF is rated up to 6000A and
houses JAKSON-made Air Circuit Breakers to take care of power distribution. The
MCC type TQ is rated up to 5000A.
JAKSON offers assistance in product selection, application engineering and detailed
engineering, installation and commissioning, retrofitting and upgradation of
switchboards, after-sales service and training. It also designs and manufactures
enclosures in flat pack systems for switchboard assemblers world-wide. JAKSON
offers retrofitting solutions for a wide range of LV & MV switchgear including
IMCS.
55
Marine Business has developed maximized Switchgear, Switch boards, distribution
boards, starters and control systems for application onboard Naval Ships as well as
commercial ships.
Range of Solutions
Power Control Center (PCC)
Motor Control Center (MCC)
Product Range
Power Control Center
Draw-out & Fixed Motor Control Centre
Synchronizing & AMF Panels
Double Bus Bar Panels
Power Factor Correction Panels
Control Desks, Automation & Drive Panels
PLC & Mimic Panels
Air Insulated Bus Ducts and Rising Mains
Additionally Jakson supplies allied equipment required for projects which
include
Transformers
Bus Ducts
MV Switchgear
Industrial Batteries
Cables
Power Quality Management System
The Company undertakes turnkey contracts for
Comprehensive system engineering
Supply, Erection, Testing & Commissioning of switchboards and allied
equipment
After sales service
56
Maintenance
Cables
Retrofitting
We support the customer in pre-tendering stage for
Product selection
Freezing protection, interlocking and interfacing requirements.
JAKSON also offers a comprehensive package for Protection, Control & Data
Acquisition including system design & integration of switchboards with DCS &
EDMS through Intelligent Electronic
Devices and Man Machine Interface.
57
SWOT ANALYSIS
STRENGTH
1. Availability of cheap raw materials
2. Availability of technical person required.
3. New favorable Government regulation.
4. Well Developed Engineering goods industry which provide raw component to
Genset industry
5. Better infrastructure facilities.
6. Matured enough manufacturing and commissioning.
7. Very low investment is needed to generate the require power as compare
power plant.
WEAKNESS
1. Technology used in genset industry is relatively less developed.
2. Research and development efforts are not up to the desired extent.
3. Do not have highly efficient vertical manufacturer.
4. Unfavorable fuel policy
5. Inadequate after sales service facility.
6. High cost production
7. Vulnerable to fierce competition from multinational companies.
8. High price of product.
9. An unaccepted higher emission level.
58
OPPORTUNITY
1. Ever widening gap between power supply and demand.
2. Shortage of power during peak hours.
3. Targeted 8 – 9 per sent industrial growth.
4. High tariff rate for power consumed by industries.
5. Advancement partner.
6. More export opportunities help to foreign tie up.
THREATS
1. Government efforts to set up more power projects.
2. Privatization of power sector.
3. Entry of M N C which is technologogical and financially advanced.
4. Under developed economy.
5. Negative industrial growth.
Devaluation of S E Asia currencies has made there product cheaper so export could be
effected.
Higher import tariff.
59
COMMERCIAL TERMS AND CONDITION
1. Price basis: Price are on Ex – Works Daman basis. The prices are based on
current list of prices of engine and alternator manufacture- any increase in the
list prices of engine and alternator manufacture at the time of supply will be
customer account.
2. Excise Duty : Extra @ 16 %
3. Sales Tax : Nil against from C /D otherwise
Extra @ 10 % from C / D will be provided before dispatch of goods.
4. Delivery: 3 – 4 weeks from the date of receipt of techno commercial clear
order or from date of our acceptance of order.
5. Validity: Our offer is open for acceptance for 30 days from date of offer.
6. Terms and condition: 30 % as interest free advance along with order and
balance against Performa invoice before dispatch of DG sets. All payments
should be through crossed demand draft.
7. State taxes and variation: All state tax, duties levies like octroi, Entry, Works
contract tax and statutory variation shall be purchasers account.
8. Warranty / Guarantee: The components of the DG set stands guarantee /
Warranty of its respective manufacture for the period of 15 months from the
date of commissioning whichever is earlier. Defects rising due to faculty
installation and commissioning misuse faculty wear and tear and damages
caused due to accidents are specifically excluded. Parts found defective during
guarantee period will be replaced or repaired at out discretion. Replacement of
freight to pay basis. The warranty is not of free service.
9. General:
All order is subject to our acceptance in writing.
All disputes are subject to Delhi jurisdiction only.
It is subject to no claim for damages incidentally and consequential.
Offer is subject to general terms and condition of sales.
Insurance shall to purchaser terms and arrange by purchaser.
60
Choosing a Genset
Why do I need a genset?
Organizations and residences may need a generator for any of these reasons:
Grid-based electricity is not available
Power from the mains supply is not enough to meet your requirement
Protection is needed against the frequent outages
How do I find out what size generator I need?
A load study is vital to arrive at the rating of the generator you need. The reason is
that your need will vary depending on what you need to power, and whether it is
needed to run continuously or only when there is a power outage. It is important that
you engage the services of a reliable power solution provider. To ensure that your
load is correctly assessed, you can contact your nearest Jakson office or dealer. They
will carry out a load study to establish the most effective solution for your business.
Why to choose a Diesel Genset?
Diesel generators are generally preferred in the market for their durability, lower fuel
and maintenance costs and for their strength and reliability.
What is the product range, features, benefits etc?
61
Currently the company provides Cummins Diesel Generating sets ranging from 15 to
2500 kVA. The main features are: Low running Costs, fuel efficiency, low vibration
and noise and ecologically responsive. The overall ownership experience will be one
of the best in the industry. Click here for more details
Are these products being sold outside India?
Yes, the products are being sold outside India. We have a 100% export oriented unit
in Daman that caters to international markets only. Learn more about Exports
Who are the major users?
Some of our clients include HDFC Bank, Axis Bank, Gammon, Pantaloons, Airtel,
Aircel, Philips and many more. See Comprehensive list
Which are the various types of fuels that can be used?
Fuel options available are High Speed Diesel, Alternate fuels like natural gas and Bio-
diesel blend.
Is there a Super Silent version of Genset? Where can I get it?
Yes super silent gensets are available and the sound level is <65dB at 1 mt. They
noise and vibration levels are very low. Jakson manufactures these gensets and you
may get in touch at our contact points for further details. Details of contact points.
62
CHAPTER IIIPRESENTATION OF DATA
AND ANALYSIS
63
RESEARCH METHODOLOGY
Design of Research:
The research will be exploratory in nature. A population of peoples who take home
loan from these banks will be considered for this study. I will try to explore about the
home loans which would make a difference in the behavior of the consumer. Effort
will be made to throw light on most of the factors which have either indirect or direct
effect on the behavior of the consumer. I will also explore the impact of home loans
on the market share of the banks.
Sampling plan:
• Sample Size:
A Sample size of 100 respondents will be 50.
Sampling technique:
The sampling technique will be probabilistic sampling more specifically the random
convenient and judgemental sampling will be used. As in probabilistic sampling the
select unit for observation with known probabilities so that statistically sound
assumptions are supported from the sample to entire population so that we had
positive probability of being selected into the sample. I will go for stratified random
sampling as we are interested to study the home loan by SBI and PNB banks, so we
will make the strata on the basis of age, occupation, income level, gender. And from
each strata we will go for random sampling.
Sources of Data:
I will use primary source of data that is structured questionnaire. As these banks are
established from so many years, so many researchers have done research on this topic,
so we will find secondary data also and also use this data for the help of this research.
So, this research data will collected from the primary source and secondary source.
Our method of collecting the data is from the questionnaire that will be filled by the
respondent from the sample, it will be structured questionnaire.
Tools and Techniques:
As no study could be successfully completed without proper tools & techniques, same
with my project. For the better presentation and right explanation I used tools of
64
statistics and computer very frequently and I am very thankful to all those tools for
helping me a lot. Basic tools which I used for project are:
- BAR CHARTS
- PIE CHARTS
- TABLES
Bar charts and pie charts are very useful tools for every research to show the result in
a clear, simple way. Because I used bar charts and pie charts in my project for
showing data in a systematic way. So I need not necessary for any observer to read all
the theoretical detail, simple on seeing the charts anybody that what is being said.
Technological Tools:
MS -WORD MS-EXCEL
65
I was told to visit these areas to both type of potential as well as existing customer. I
had to visit both industrial houses as well as shopping complexes in these areas in
shopping complexes in these areas, in shopping complexes I used to meet the building
owner and in the industrial area I was told to meet either engineer of electrical
department or the person in charge of the store and purchase. A prior list of question
was provided by our guide these question were:
1. Are you presently using DG set?
2. What capacity of DG set are you presently using?
3. Are you aware of sound level norms prescribed by the pollution committee for DG
set?
4. Which make of DG set you are using?
5. Are you aware of Jakson DG set?
6. Would you consider Jakson silent DG set for your future requirement?
I used to talk to person require and the collection of information was oral. The
respondendent was not given any thing to write upon, at the end of interview the
persons visiting card was collected that was after submitted to our project head. He
use to further follow up the concerned person through sales engineer. Telephonic
Interview was also conducted since the person required was not available.
66
COMPARISON BETWEEN AVAILABLE ENGINES
Brand of the DG Set
Parameter Cummins Kirloskar Ashok Leyland
BHP @ 15000 RPM Same Range Same Range Low Range
Specific Fuel
Consumption
(Tolrance 50 % gms
/ BHP / HR)
At Par At Par Higher
Fuel Consumption
100% load (Lt. / Hr)
At par At Par Higher
Electricity unit cost At par At Par Higher
Warrenty 2 years 2 years 1 year
Lube oil
consumption
Low High Higher
Lube Oil
Consumption
Low High Higher
Lube Oil System Low High High
Capacity(Ltr)
Lube Oil Change
Period (Hr)
High Low Low
Cost of Lube Oil
Change
Low High Higher
Low High Higher
67
Total Tube Oil Cost
Total Operating
Cost
Low High Higher
Spare Cost Similar Similar Low
Service Cost Similar Similar Low
Capital Cost Equivalent Equivalent Equivalent
FOLLOWING ARE THE FEW PROMINENT CUSTOMERS
68
S.No Customers name Rating
(KVA)
Qty
1 M/s Hutchison Essar Telecom Ltd
Delhi,Punjab,Haryana,UP&Rajasthan
circle
15
25
800 Nos
100 Nos
2 2M/s Adhunik Power system (power
grid corp)
10 27 Nos
3 M/s ASKS infrastructure (BSNL) 15 104 Nos
4 M/s Bhariti Cellular Ltd
Panjab,Haryana
15
25
60 Nos
15 Nos
5 M/s Hexacom Ltd Rajastan 15
25
200 Nos
50 Nos
6 M/s Nokia India Ltd-a/c BSNL 15 450 Nos
7 M/s Nokia India Ltd-a/c BSNL 7.5 160 Nos
8 M/s Nortel Network Ltd 7.5 33 Nos
9 M/s Nortel Network Ltd 15 150 Nos
10 M/s Tata Tele Service Ltd 20 40 Nos
11 M/s Tirupati Construction Company 625
250
01 No
01 No
12 Army Welfare Housing organization 200 02 Nos
13 M/s Ansal Build Well 10 25 Nos
14 M/s Sunny Valley 600 01 No
15 The Institute of Charted Accountants 500
200
01 No
01 No
16 Nagmal Sugar Ltd 600 01 No
17 M/s Sahara Computers 320 01 No
18 Dalip Trading Co 320 01 No
19 M/s I.S.I.D 320 01 No
20 M/s Air France, Delhi 250 01 No
21 M/s System and Service 250 01 No
69
22 M/s Murli Control Power 250 01 No
23 M/s Neelson Overseas 250 01 No
24 M/s Indian Airlines 200 01 No
25 M/s Kuriyamal Real Estate 200 01 No
26 M/s Sanico Electronics 200 01 No
27 M/s Tata Teleservice 200 01 No
28 M/s S.K Consumer Service 200 01 No
29 M/s Capital Food 140 01 No
30 M/s Murali Power Control 250 01 No
31 M/s Superfil Engineers 400
125
01 No
01 No
32 M/s Sargan Exports 30 01 No
33 M/s Chemical Industries 82.5 01 No
34 M/s Gopal Soap Industries 82.5 01 No
35 M/s Bashuling Suppliers 100 01 No
36 M/s I.S.I.D 320 01 No
70
CHAPTER IV
71
CONCLUSION
The main aim of the project was to study the Jakson Genset in Delhi and NOIDA
where for it is heading what is the scope and what are the challenges industry is going
to face.
The facts that emanated after the details study of secondary data, which was available
to researchers are:
a) As the power supply position is quiet bleak and future of Jakson Genset in
India is bright.
b) The trend today is to install multiple Genset.
c) Entry of world class player has led to fierce competition for Indian companies.
d) Deregulation of the fuel price could increase the use of Genset. So it reduced
government control on fuel with help industry.
e) Genset today in India is bright.
f) A regular upgrading of technology is need of time.
g) Emission control, fuel efficiency and fuel option are areas where research and
development efforts will have to increase.
72
RECOMMENDATION
Recommendations are the course of action, which are suggested after the
project and after knowing complete information about the objective.
Some of the recommendations which are also from the customer site are:
1. The company should made more dealers so that customer find ease to DG
sets of Cummins since it has established brand.
2. DG set should be available on competitive price for the residence purpose.
3. Company should also start to sale the DG set on hire bases with
competitive price.
73
ANNEXURE
PERSONAL DETAILS:
NAME:………………………………………………SEX:……………………………
ORGANISATION IN WHICH WORKING/STUDYING:……………………………
DESIGNATION:………………………………………………………………………
MAILINGADDRESS:
…………………………………………………………………………………………
…………………………………………………………………
…………………………………………………………………………………………
Email:……………………………………………… Ph no.:…………………………..
1. Are you presently using DG set?
2. What capacity of DG set are you presently using?
3. Are you aware of sound level norms prescribed by the pollution committee for DG
set?
4. Which make of DG set you are using?
5. Are you aware of Jakson DG set?
6. Would you consider Jakson silent DG set for your future requirement?
I used to talk to person require and the collection of information was oral. The
respondendent was not given any thing to write upon, at the end of interview the
persons visiting card was collected that was after submitted to our project head. He
use to further follow up the concerned person through sales engineer. Telephonic
Interview was also conducted since the person required was not available.