Final report

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SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN

FOUNDATION OF NATURAL AND BUILT ENVIRONMENT

INTRODUCTION TO BUSINESS [BUS30104]

FINAL PROJECT: BUSINESS CHARITY DRIVE

LECTURER: CHANG JAU HO

GROUP MEMBERS:

JOSHUA YIM …………………………….. 0317945

FOO SHI-KO.……………………………… 0318262

NEOH JIA WEN……………………………0318228

ANG WEI YI………………………………..0317885

ASWAD……………………………………..0318625

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TABLE OF CONTENT

TITLE PAGE

1. Executive Summary…………………………...… 3

2. Objectives……………………………………...…4

3. Target Market…………………………………….5

4. Competition Analysis…………………………….6

5. Product and Packaging………………………..….7

6. Pricing…………………………………………… 13

7. Promotion…………………………………...…… 15

8. Sponsors…………………………………….…… 18

9. Distribution……………………………………….19

10. Green Measures…………………………………..20

11. Human Resource Planning……………………….23

12. Evaluation of Results……………………………. 24

13. Appendix……………………………….……...… 27

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1.Executive Summary

The final project for Introduction to Business is Charity Drive Event. It is held from 17

November to 21 November 2014 in Taylor’s University Lakeside Campus in front of Student

Life Centre. Our aim is to reach a target of RM2, 500.00. All the profit are sent to Ampang Old

Folks Home. There are 5 members in our group, Joshua, the group leader; Foo Shi-Ko, the

accountant; Aswad, the sales executive; Kayla and Winnie, the marketing executive.

We sell a lot of products like buns, candies, curry puff, helium balloon and also provide

services like Henna and hairstyling. To reach the target, we use promotion, packaging and more

business technique to sell our product. At last we get a total of donation and sponsorship of

RM517.00

We are really thankful to all the parties that had lend a hand to make this event a great

success. We want to thank to our lecturer, customers, suppliers, course mates, friends and family

for their support, it was a great success indeed.

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2. Objective

2.1 The charity organization location

Ampang Old Folks Home is located at Jalan 4, Ampang Jaya, 68000 Selangor Malaysia

Contact number: 03-42916189

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2.1 Reason support Ampang Old Folks Home

The main objective of the charity drive is to raise fund for a selected charity organization. We

choose to donate the money we collected to Ampang Old Folks Home. We think sometimes that

poverty is only being hungry, naked and homeless. However, the poverty of being unwanted,

unloved and uncared for is the greatest poverty. We believe that, as a student, we have a social

responsibilities to the communities. We hope to help the senior citizens and remind them that

they are not forgotten.

Our target donation amount is RM2500. Therefore, we have to sell out all the candies and buns

that we ordered. Besides, we also have to do as much service as we can, which is Henna. The

objective for this project is to encourage students to think creatively and strategically in the course

of starting and running a business. Besides, we will understand the roles of human resources

management, marketing, operations and finance in business as well as it’s social and ethical

responsibilities.

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3. Target Market

Our target customers for the charity drive are basically students and staffs who work in the

office of Taylor’s University Lakeside Campus. The target market of the candy is people with a

sweet tooth. We have a wide selection of old-time and nostalgic candy for our customers of all

ages so that they can satisfy their sugar cravings with candies.

As for the buns and pastries, we target the students and staffs who are relatively busy and

having a tight schedule. Our buns and pastries are all perfectly packed, allowing them to grab and

go to their next destination. Students especially the architecture students who often stay up late at

night to complete their assignments, suffer from hunger and crave for food will be our main target

market. We will approach them by carrying a box of our buns and pastries all around the campus

so that they do not need to stop by our booth to buy our products just to fill up their stomach.

Besides, they tend to understand the hardship of foundation students and support us by buying our

products as we visit the studios everyday.

For the henna art, our target market is people who love henna art or want to get temporary

tattoos. We try to keep our price as low as possible range from RM5 to RM10 depending on its

size, in order for us to gain a consumer base. We offer a henna design booklet containing small

simple designs, bracelet designs, hand designs or complicated and tattoo-like designs. Most people

are content to choose from among those designs. Other than that, we even offer couple designs for

those who want matching henna tattoos to attract more customers. Beside, one can get their henna

done in a reasonable amount of time.

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4. Competitive Analysis

Our direct competitors are probably other brands of buns and pastries in the market. Jefri’s

business group share the same business plan as our group do. They get supplies from Le Bread

Day. They offer different menu of pastries such as mini chocolate tart, mini nuts tart, mini apple

chicken burger and banana chocolate firecracker. However, people tend to buy our buns because

we also offer a variety selection consist of butter sugar bun, tuna mushroom bun, chocolate bun,

custard almond and butter croissant for them to choose from. All of our products are traditiona lly

baked using preservative free healthy ingredients by another little bakery, The Bread Shop. Most

importantly, we also serve delicious and freshly baked curry puffs which are selling like hot cakes.

Our second competitor will be the Oishi Bun, which is conveniently located in The

Boardwalk in Taylor’s University Lakeside Campus. They offer a variety of sweet and savory buns

such as ham and chicken bun, ham loaf, assorted sugar buns, and more. They provide the range of

acceptable prices, from RM2 to RM6. For all of our products, we set higher prices than them.

However, our main strength is that we are all really good in persuasion. Besides, we have made a

good strategic choice on location where most of the students will pass by compared to the Oishi

Bun. We sell different types of childhood candies and provide services such as henna too. As for

the Oishi Bun, they sell buns and drinks only, which limit the customers.

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5. Products and Packaging

5.1 Candies

We sell a variety of candies such as Big Foot Lollipop, So Chew, Fruit Plus, Hitto, Mentos,

Bubble Gum and Fizzy Cola.

Features and Benefits

According to a study from Harvard School of Public Health, people who ate candy several times

a month lived almost a year longer than those who ate no candy at all. Besides, chewing gum can

be a sweet way to reduce stress. Studies indicate that the repetitive action of chewing gum

stimulates areas of the mind that increase attention and self-control, while lowering areas related

to stress. Chewing gum also increases serotonin levels.

Packaging

At first, the candies are package with 10 in each packets. However, we found out that more

customer would prefer to buy candies that is unpackage. They prefer to choose the 10 candies

that they like rather than in packets. So, after selling for 50 packets, we decided not to package it.

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5.2 Bread

We decided to sell breads which we ordered from The Bread Shop, Damansara. It is because we

think that customer would buy bread for their breakfast. Besides, mostly architecture student are

busy with their project and do not have time for their meal. We sell many types of bread like

Custard bread, Tuna mushroom bun, Chocolate bread, Butter Sugar and Butter Croissant. These

are all the types of bread that we think teenagers will like, as they are our target customer.

Besides, these flavors are acceptable by most people.

Features and Benefits

Bread is a type of grain foods that provide many nutrients, such as dietary fibre, vitamins and

minerals. Our bread are fresh baked, as we get the bread every morning from the bakery shop.

Students can have the bread as their breakfast so that they won’t hungry in class.

Packaging

It is package in a transparent plastic before it is served to the customer. Transparent plastic can

let the customer easily to choose the bread they want.

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5.3 Curry Puff

Our curry puff are selling like hotcakes. From others review, the pastry of the curry puff is very

crispy with the collocation of fillings. There are eggs, potatoes and curry in it. It is very tasty

when it serves hot.

Features and Benefits

It is suitable to serve for breakfast and tea break as it will not make the customer too full.

Besides, it is convenient for customer to bring the curry puff to other place compare to noodles

and rice because it is small.

Packaging

The curry puff is served in a small transparent plastic bag before it is served to the customer. It is

convenient for the customer to take it away.

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5.4 Henna

Henna is a type of body art that use henna leaves to stain on body. We provide this service

because it has low expenses. We provide a menu for our costumer to choose. There are many

styles, including hipster, Indian and Arabic styles. We also provide henna for couple so that the

customer that already in pairs can do henna together.

Features and Benefits

It will not be permanent on the body so that you can change the design when it fade. The

customer can show off the pretty Henna body art.

Packaging

We didn’t sell the henna cone but only the service. So henna is not involve in packaging.

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5.5 Hairstyle + Haircolouring

Hairstyling is a service that is quite challenging. It is because the technique of braiding hair is not

as easy as you seen. There is different type of braids for example fish tail braids, French braids,

waterfall braids and more. However, it is a niche market because this service is just can be

provided to female customer that have long hair. Hair dying is not a special thing because this

service can be get from every saloon. However, temporary hair dye service cannot be get

everywhere. Hair chalk can make a temporary hair dye. We get the products from Daiso which

comes in 18 colours. These service did not turn out well because many students are busy and

don’t have time to sit down for either hairstyle or hair colouring.

Benefits and features

In the early morning, some students might not be able to get themselves ready for class. Instead

of wasting time to style themselves, they can get the service from us. Some people might scare of

dying their hair because they are not sure whether that the color would be nice or not. By using

hair chalk, they can temporary dye their hair and show off their new hair color.

Packaging

We didn’t sell the hair chalk but only the service. So hairchalk is not involve in packaging.

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5.6 Helium balloon

Balloons are mostly use for party decorating. It also can be used to write wishes on it. Customer

can float the wishes they written on it everywhere. However, we sell this product is not focus on

the balloon but the helium. Customer can inhale the helium and make funny voice.

Benefits and features

Students can inhale the helium balloon and make fun with others. This will lighten up the

gloomy day. Besides, students can try it in presentation because it is another creative way to

introduce yourselves. Customer can write their wishes on the balloon and bring it around the

campus. For example, a guy wants to wish a birthday girl, he can write his wishes on the balloon

and hand in to the girl.

Packaging

The helium is “package” with the balloons in different colors which is green, red, black, white or

yellow. It also comes in a white balloons with a cute heart shape on it.

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6. Pricing

Given the right pricing is also one of the vital role when playing in a small business. It affects

the customer's decision when buying depending on the pricing itself. If the pricing is too high,

there would be not much sales as the consumers would feel that it costs too much; whereas if the

pricing is set too low, the profit gained would not be enough to reach our target. An effective

pricing strategy will help you:

meet your profit objectives

meet or beat your competitors’ prices

retain or increase your market share

match the image or reputation of your business, product or service

match your offer to market demand

Products Cost(RM) Selling Price(RM) Quantity

Breads 2.00 5.00 300

Cloud9, Fizzy Cola, Fruit plus,

Bubble gum, Hitto candy (3 for

RM1)

3 for

RM0.12

3 for

RM1.00

3,030

Sochew bars. Lot 100Sour+,

Mentos mini, Big sour plum,

Small sour plum, Big Foot

lollipop, Ranbow lollipop (5 for

RM3)

5 for

RM0.90

5 for

RM3.00

774

Assorted fruit pudding 0.60 3.00 18

Currypuffs 0.70 2.50 388

Henna cone 3.00 5.00 (Small)

10.00 (Big)

7.00 (Couples)

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Helium balloon 1 tank for

RM180

3.00 (Small)

5.00 (Big)

100

We had focused mainly on selling the candies before the official business charity drive

week came along. The candies which were sold at 3 for RM1.00 are cheap candies which people

would willing to spend for donation to the old folks' home. We used strategy such as targeting a

huge group of people as these people tend to willing to buy when they are with their friends.

Later on, we've ordered 100 units of bread for consecutively 3 days and sold it at RM5.00. From

this, the selling price of the breads should be doubled the initial price which is RM4.00 but we

set the selling price at RM5.00 instead because it is easier for us and the customers to pay and

manage.

The most popular products in our stalls would be the currypuffs which was fried

personally by one of our groupmates' maid and mother. Fortunately for us, the cost of each

currypuffs are RM0.70 which is considered low and we sold it at RM2.50 because each

currypuff's size are noticeably big and its inside is abundantly rich with chicken, curry, potatoes

and eggs. We had customers who had revisit our stall everyday after they had their first try as it

is finger- licking good and was set at a very reasonable price.

Next, we've purchased our henna cone from an Indian shop which cost us RM3.00 for

each cones. We've bought back 6 cones which one cone is enough to serve our customers at least

1 to 2 days. Our henna services pricing provided such that its pricing it's solely depending on the

size of the design. The small design costs RM5.00, a palm-sized henna costs RM10 and last but

not least henna couple which costs RM7 for both individuals. People tend to choose a less

complicated design such as the ones that we provided for the RM5. Therefore, less henna was

used but still we had earned more than we had hoped for.

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7. Promotion

7.1Main marketing message

For our stall, our main marketing message is quite simple and easy to understand, “1 ringgit for

Ampang Old Folks Home”. The money of the selling products will be donate to Ampang Old

Folks Home.

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7.2 Main tools of promoting products

There are different ways to promote a product for example flyers, poster, emails,

Facebook and brochures. 2 main tools for promoting products:

We mostly promote our products through social media like Instagram and Facebook. We

promote henna mainly because we hope that everyone knows we are providing this

service. We choose to promote our service through social media because it is free.

Besides, nowadays, the students spend more time on social media. They can get the info

of our business by scrolling down the homepage of social media. Therefore, promotion

through social media is the most convenient and easiest way for us to promote our

service.

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Another tool for us to promote our products is through poster. It is all computer generated

so that we can print as much copy as we want. However, we didn’t generate it into

brochure because brochure will cost more compare to poster. We do not want to spend a

lot of money in printing.

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8. Sponsors

For this charity drive, we were required to ask for sponsorship and donation in order for

us to reach our target. We had discussed among ourselves in the group and had decided to ask

sponsorship from relatives and friends instead of targeting our own family members because it

means our parents would have to pay for our grades indirectly which is something we were

trying very hard to avoid. Instead, we tried to ask sponsorship from the bakeries where we got

our breads from and also where we had rented the helium tank but unfortunately all of them had

rejected the idea or just ignored the idea.

Hence, we had tried going around different campus and public spaces with information on the

old folks' home which where the money would be donated to ensure the trust of the community.

To encourage the act of donating money to the less fortunate, we had also used strategies such

that a candy is given whenever someone gave away the money into our donation box.

Surprisingly, this approach works even effective than asking money from our own friends or

relatives. By this, we managed to collect an amount of money in form of cash especially from the

public.

Target Approach method Response Amount (RM)

Mrs. Chaw Lee Fong Face to face Accepted 200.00

The bread shop Face to face

Phone calls

Rejected -

Syarikat Perniagaan

Liangxin

Face to face Rejected -

Will Chin Face to face

Phone calls

Accepted 100.00

Jasmine Lavang Surang

Face to face

Phone calls

Accepted 50.00

Bong Jian Seng Face to face

Phone calls

Rejected -

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9. Distribution

The buns and pastries that we were selling

during the charity drive were from The

Bread Shop.

- 11, Jalan Setiakasih 5, Damansara

Heights, + 603 2093 8734

- Opened in April 2009, The Bread

Shop is a family-run business that has gained

much recognition for its unfinished,

industrial decor.

Aswad is the one who contacted The Bread Shop for all the details and transactions for the buns

and pastries. All the freshly baked buns and pastries we got from The Bread Shop were ready

stocks at 9 o'clock in the morning so he went there daily to get them.

We sold all of the products to our customers using face to face service. We divided ourselves

into groups, two members each, one group (Aswad & Joshua) will sell the buns and pastries and

the other one (Kayla & Winnie) will sell the candies. We sell our products by walking around the

campus with donation box along. Shiko stays at the booth to take charge of every transactions at

the booth while doing henna. Candies group will help to look after the booth for a while if there

are many customers coming for henna service. Our customers just have to stop by our booth to

buy for out products.

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10. Green Measurement Report

For our business, we sold a variety of sweets and candies as well as pre-packed baked goods. We

packaged our sweets in a paper packaging. During Halloween we used a Halloween themed decoration

design to attract customers to buy our product. The paper came in an assortment of colours to increase the

variety of the packaging. The paper packaging can then be recycled later by our customers for a more

green business.

Our baked goods came in a recyclable plastic packaging for customers to recycle it. Furthermore

our electricity and water consumption and usage is close to nothing for our business. Our business did not

require the use of machines and electronic apparatus. Neither did it need the use of water to cook

anything. This lowers our electricity and water usage. As for the level of carbon footprint left by our

business, it is also extremely low. As said before, no machines were used in our business or any complex

processes therefore, minimal amounts of carbon gasses were released in our business.

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11. Human Resource

A human resources department is a critical component of employee well-being in any

business, no matter how small. Human resource responsibilities include payroll, benefits, hiring,

firing, and keeping up to date with state and federal tax laws.

Organisation Structure:

Name Position Main Task

Joshua Project Manager - Lead: positively influence

others to achieve results that

are in the best interest of the

organisation.

- Organise: set priorities,

develop a work schedule and

monitor progress towards

goals

- Plan: determine strategies to

move the organisation

forward, set goals, create

and implement actions

plans, and evaluate the

process and results.

- Solve Problems: assess

problem situations to

identify causes, gather and

process relevant information

to generate possible

solutions

Joshua (Project Manager)

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Foo Shi-Ko Accountant - examine statements to

ensure accuracy

- inspect receipt books to keep

up to date

- organise and maintain

financial records

- improve businesses

efficiency where money is

concerned

- suggest ways to reduce

costs, enhance revenues and

improve profits

Joshua & Aswad Sales Executive - maintain and develop good

relationship with customers

- review their own

performance and aim at

exceeding their targets by

walking around the campus

to sell our products

- record sales and order

information

- display efficiency in

gathering market by

approaching and

communicating with our

customers

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Kayla Neoh & Winnie Ang Marketing Executive - involved in developing

marketing campaigns to

promote our products and

service

- analysing and investigating

price, demand and

competition

- devising and presenting

ideas and strategies by

selling a basket of the

candies around the campus

with a donation box

- managing campaigns on

social media (Instagram &

Facebook)

- writing reports

Foo Shi-Ko

(Accountant)

Joshua & Aswad

(Sales Executive)

Kayla Neoh & Winnie Ang

(Marketing Executive)

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12. Evaluation of Results

Providentially for this charity drive, we managed to reach our target and had collected a net

profit of RM2,193.00 and RM517.00 as donation which summed up to RM2,710.00 in total. The

curry puffs were unexpectedly selling like hot cakes on the first day itself and the henna services

were getting pretty good reviews from the customers which had helped us a lot in our charity

drive. We had a few losses in this which was the helium tank as someone had accidentally

knocked the tank down and the hose of the tank had crooked therefore we need to compensate an

amount of money even though it still works fine.

Furthermore, there were still leftover from the candies which we couldn't managed to finish

selling it but luckily we had no loss in money aspects as the profit earned had exceeded at least

10 times its original cost.

Income statement of Group Charity Drive Event

Revenue Sales:

Candies RM 597.00

Breads RM 1,500.00

Currypuffs RM 970.00

Henna services RM 404.00

Helium Balloons RM 43.00

RM 3,514.00

Less: Cost of goods sold

Candies RM 252.00

Breads RM 600.00

Currypuffs RM 271.00

Henna cones RM 18.00

Helium Tank Rental fees RM 180.00

RM 1,321.00

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Gross Profit RM 2,193.00

Add: Donation and Sponsorship RM 517.00

Adjusted Gross Profit: RM 2,710.00

Less: Operating Expenses

Advertising Expenses RM

10.00

Compensation for helium tank RM 200.00

Total Operating Expenses RM 210.00

Net Profit RM 2,500.00

For this assignment, our group did right by choosing curry puffs and bread to sell because

it is easy to carry around for the students who are rushing to class every morning. It is also sold

at a fairly reasonable price hence we did not received much complaints from the customers

compare to the price of the candies. We also got the advantage or being the upper hand since our

school do not own any of the bakery stores and people opt to choose something that is never seen

in the campus before. Moreover, we also did the right choice by doing our research on the old

folks' home and displayed it to people when they donate to increase the trust of the donator

where the profit will end up to in the end. This actually helps and persuades the consumers to

donate.

We did wrong by for getting the breads at only 10.00 a.m. because the time where most

students arrive to school starts at around 7 or 8 a.m. and there were many students who needs

their breakfast. For this case, bread and curry puffs are the best choice since it is totally light and

portable to carry around to class and at the same meet the requirement to fill up our stomach but

not too full at the same time. But we can only get our bread at only 10 a.m. and from this we had

lost numerous potential customers. We shouldn't have chosen too many items to be sold at the

stall as we do not have enough people to take charge of everything and the situation would

become chaotic when there is more people in the stall. Furthermore, we shouldn't have chosen

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something as small as candies because it is hard to sell them as we sell 3 at the same time and it

is hard for us to reach our target just by using candies.

If we can repeat the event again, we would not sell the candies and just focus solely on

the curry puff's sales because it is the most popular product on our stall and its original cost is

really low. In addition, we would have go around different institutes and campuses to collect

donation during the charity drive because our competitors were doing the same act in Taylor's

itself hence not much people are willing to donate twice or more. Last but not least, we would

have taken a step to speak more confidently and promote to the consumers because we had lost

numerous opportunities because we were too shy to ask and worry that the other person would

get annoyed.

YOUTUBE LINK: https://www.youtube.com/watch?v=V5wQ7Lilf1E

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13. Appendix

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