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Presented to: Mr. Shazif Iqbal Presented By: Muhtashim Riasat Sami Arif Ahmad Ammar M. Jahanzaib
22

Final Project Retail Marketing (1)

Apr 06, 2015

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Page 1: Final Project Retail Marketing (1)

Presented to:Mr. Shazif IqbalPresented By:Muhtashim RiasatSami ArifAhmad AmmarM. Jahanzaib

Page 2: Final Project Retail Marketing (1)

SAWERA DEPARTMENTAL STORE

Page 3: Final Project Retail Marketing (1)

The Organization

History and Owner Mardan Ali Zaidi In the year 2003

Page 4: Final Project Retail Marketing (1)

Store Location

Planed Shopping Center

Page 5: Final Project Retail Marketing (1)

Managerial Structure

Page 6: Final Project Retail Marketing (1)

Sawera's HRM

Need for employee determination Recruitment Selection Process

Interview Selection Training Supervisory

Employee Evaluation Employee benefits

Page 7: Final Project Retail Marketing (1)

Communication Process

Two Way Communication Upward & Downward

Page 8: Final Project Retail Marketing (1)

Merchandise Assortment

Target Market Need Evaluation Buying Formats Order Placing Pricing Stock Arrangement Stock Rotation Stock Liquidation

Page 9: Final Project Retail Marketing (1)

Advertising And Promotion Adds on cable networks Brochures Promotion Through Discounts

Page 10: Final Project Retail Marketing (1)

Customer Feedback

Customer 1: Student by profession Visiting for last Three years Problem faced related to Product Scanning

Customer 2: Businessman by profession Visiting since Inception No problem faced as such

Customer 3: House wife Visiting for the last 5 years Satisfied because of Quality products

Page 11: Final Project Retail Marketing (1)

The Organization

Owner Aijaz Malik

HistoryStarted functioning in 1970

Page 12: Final Project Retail Marketing (1)

Managerial Structure

Page 13: Final Project Retail Marketing (1)

Store Information

Store timings 08:00am to 12:00am Time when traffic 09:00am to 12:00pm

of customer is more 02:00pm to 04:00pm

07:00pm to 10:00pmPricing By analyzing competitor Staff 6 sales mans 1 cashier 1 guard

Page 14: Final Project Retail Marketing (1)

Store Location

Planed Shopping Center

Page 15: Final Project Retail Marketing (1)

Frequently selling item

Daily food item

Page 16: Final Project Retail Marketing (1)

Haidery Hrm process

Need for employee Recruitment Selection Process

Interview Selection Training Supervisory

Employee benefits

Page 17: Final Project Retail Marketing (1)

Communication Process of Haidary departmental store Two Way Communication

Upward & Downward

Page 18: Final Project Retail Marketing (1)

Merchandise Assortment

Target Market Need Evaluation Buying Formats Order Placing Pricing Stock Arrangement Stock Rotation Stock Liquidation

Page 19: Final Project Retail Marketing (1)

Haidary Buying formats

Page 20: Final Project Retail Marketing (1)

Haidary store Buying formats

Page 21: Final Project Retail Marketing (1)

Advertising And Promotion Adds in newspapers Brochures Promotion Through Discounts

Page 22: Final Project Retail Marketing (1)

Customer Feedback

Customer 1: Student by profession Name: Ahsan Visiting for last 2 years Problem faced related to time

Customer 2: Job holder Visiting for the last 5 years Satisfied because of access to variety

products