Final Presentation Chitra Lane

FINAL PRESENTATIONCHITRA LANE SCHOOL

CONTENT

• Strategy• Product ideas• Recommendations• Further steps

INTRODUCTION

• Chitra Lane started in 1967 with 2 kids• Chitra Lane touches now the lives of over

2000 kids with special needs from all over Sri Lanka

• Chitra Lane had 5 production units: Cookery, Jewelry, Screen Printing, Paper Recycling and Sewing

TOP 3 PRIORITIES

• Making the Production units Self Sustaining• Marketingplan for the products• Extenstion of the products and workshops

SWOT

MARKETING

SALES

RECOMMENDATIONS

• Make 1 person responsible for Sales• Include labour-cost in the price• Try to do the pricing in Excel, so that you can adjust more

easily• Try reselling at stores; Trunk, Barefoot, NoLimit, etc• Partner up with Design schools• Try to re-use materials in order to lower the expenses• Sell the products at Good Market and Design Market

NEXT STEPS

• Follow up on the new potential partners• Try the new products ideas, maybe already

with some kids that like to help (are a little further)

• Find a room in the school to make a small shop