Final Presenation: Kaitlynn Graham

SUSTAINABLE. DURABLE. COMFY.

Patagonia’s Unique Digital Strategy

The Target MarketMen and women who live athletic, outdoor lifestyles.

Low budget = Less consumption Ages 18-35

Be conscious about your consumption:

By buying Patagonia’s product you are supporting a company that cares about you and the environment

THE BIG IDEA

#ADVENTURESWITHPAT

#ADVENTURESWITHPAT

Hope to gain 500 followers in the FIRST MONTH

THE GREEN FLEECE

• Environment• Patagonia• Sustainable• Living sustainable• Rock climbing• Surfing,• Outdoors• Environmental blog.

25%

Thank You