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Lorena Mendez AUGUST 6 TH , 2015 DIGITAL MARKETING FINAL PRESENTATION
11

Final digital marketing sticker nation

Aug 19, 2015

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Lorena Méndez
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Page 1: Final digital marketing sticker nation

Lorena MendezAUGUST 6 T H , 2015

DIGITAL MARKETING

FINAL PRESENTATION

Page 2: Final digital marketing sticker nation

Who Are We? Who Are We: An online business who mainly customizes car stickers to meet car enthusiastic needs. We provide a big range of online stickers to chose from as well as the customers beign able to design their very own as well!

Brand Name: Sticker Nation

Domain: www.Sticker-nation.com

Target Market: Young adults between the ages of 16-27. Car enthusiastics.

Main Product or Service: Customizable stickers that will mainly serve for car purposes but can be used anyway the consumer wants.

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Sticker-Nation.comCome and Join Our Website and Blog Post!

Welcome to Sticker-Nation where you can create and stick! Car enthusiastics are highly welcomed and we will satisfy your sticker frenzy so that you can stick it on your latest cars!

These are some examples of our blogs that engages new and existing customers to each other!

1. What type of phrases is everyone's favorites to stick on your cars?

2. What color stickers does everyone prefer on their car?3. Does everyone prefer one tone, two tone, or 3D picture

stickers?4. What part of the car is your favorite place to stick?

Sticker-nation.com

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Listen To Our Podcast!

What You can expect from my Podcast:1.They can expect a proper introduction to the website.

2.The options they have to choose from in regards to stickers.3.The type of products there are and how they can create new ones.

Come and Listen to our Podcast which is another way for us to interact with our customers!

https://soundcloud.com/upload

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We Have A Facebook!What type of content are we going to publish?

We are going to update mostly picture content on the Facebook page because my site is mainly about stickers and I am going to upload pictures of stickers to promote different designs that have been invented by customers.

How Often?We will upload one picture a day. “The picture of the day.” I will

only upload one picture because I don’t want to blow up the customers news feed on Facebook and annoy them which will cause them to unfriend sticker-nation.

What do we want to accomplish with this?We want to accomplish my brand/company to be exposed and well

known throughout the world. I want to attract new customers and keep the ones I have which will generate higher profits!

Facebook Page: www.facebook.com/stickernation1

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We Are on Twitter! What type of content are we going to publish?

◦ We are going to publish picture content on my twitter account mainly. Pictures generate higher traffic on the page and will get looked at more.

How often?◦ Once a day, “The Picture of the Day” with a

question to start getting active users to comment and engage with the page and the company.

What do you want to accomplish with this?◦ We want to accomplish more followers on the new

twitter account. And expose my brand/service to the world wide web and anybody that uses the internet. Twitter Page: www.twitter.com/Sticker_Nation_

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We Are on YouTube!Types of Videos that we have and we will

upload more as well!1. A how to video of how to correctly order and

purchase a sticker from the beginning to the end of the process. Just so that the customers wont make any errors on their purchase.

2. How to apply a sticker the correct way on a car. So that the customer wont get any air bubbles while they are applying the stickers on the car.

3. How to correctly remove stickers from a car and how to clean up the residue if there is any left on the car. This video will help the customers remove stickers without any residue being left on the car.

https://www.youtube.com/watch?v=OZiTF1poFeg&feature=youtu.be

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We Are on Pinterest! Boards on Pinterest!

https://www.pinterest.com/stickernation/

Favorite places to stick stickers on1. Post car pictures up2. Specific car parts with stickers on3. Sticker Slide show4. Include Video (Link)5. Post stickers up

Sticker Creations

1. Sticker Colors2. Past Purchases3. Current Purchases4. Material5. Sticker Creations

Car Meets

1. Locations2. Pictures of our tent set up3. Brand Logo4. Brand Website and other links5. Previous car meet

locations/success.

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We Are on Instagram! What Instagram Will Contain!

https://instagram.com/sticker_nation_/

Our Theme:

The Instagram theme will be a Car Theme since my company, Sticker-Nation is about car stickers. It will attract car enthusiastic’s.

Plan an interesting brand story to tell with images and caption:

My brand story is going to be the start of how Sticker-Nation was created. Sticker ideas and creations will also be part of it. And the captions will also include blog comments and discussions from other sites as well that link to my company.

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Google +Questions and forums about stickers and questions in general about improving our Brand Image as well, will be uploaded on Google +

Some Examples of our question:1. Is the content sufficient? Does it explain

what it needs to and is it clear to understand?

2. Is the website presentable in terms of organized and easy to navigate?

3. Can you navigate to the other pages by clicking on the links? Are the pictures good Quality?

https://groups.google.com/forum/#!forum/team-5-marketeers