Ferrero Mini Case Study

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Companys CORE VALUES Ferrero through its products have always promoted balanced diet and lifestyle.

THE HAZELNUT PROJECT

Companys MARKETING STRATEGY

CORPORATE SOCIAL RESPONSIBILITY

FERRERO purchases cocoa only from suppliers who grow and process without using child labor.

FERRERO purchases palm oil from countries and area not known for deforestation.

CURRENT PROFITS AND SALES Italian confectionery group Ferrero reported a 14 percent rise in 2014 pre-tax profit to907 million euros($979 million) in2015.In terms of products Kinder Joy, Nutella, Ferrero Rocher, Tic Tac and Kinder Surprise achieved particularly positive performances.The sales achieved in some European markets such as the UK, Poland and Germany have been excellent.