“Keeping Your Customers Will Keep Your Business Going.”
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
“Keeping Your
Customers Will Keep Your
Business Going.”
AudiVorsprung Durch Technik
What’s
Audi?Let’s “listen”
Mission
“We delight customers worldwide.”
Vision
Audi – a premium brand.
Why ?•Convincing
brand values.•Sportiness.•Permissiveness.•Superiority.
Objectives • Continuous
Growth• Superior Financial Growth.• Global Image Leader.• Attractive Employer Worldwide.
Marketing Mix
Product
Place Promotion
Price
Road to success…•Repositioning.•Convincing advertising.•Sponsorship.
Major factorInnovation
“The future starts today.”
Building Customer loyalty
• Qualitative services.• Customer
empowerment.• Analyzing customer
reviews.• Effective repositioning
after customer complaints.
Premium brand image
Stylish design and technology
Offers premium service
High corporate responsibility
Strengths
Low level of
awareness
Expensive
Stuck upNot so user-
friendly
Weaknesses
Opportunities• Target emerging
markets.
• Covering more geographical area.
• Innovate for mature markets.
Threats
• Limited markets.
• Threats in general to luxury cars.
• Risks of international markets.
How important is it to invest in customer loyalty for cars, a product most people buy only every couple of years?
• Customers will buy vehicles over and over again if loyalty is strengthened.
• If relationships are built strongly, it will become easy to sell to them in larger numbers, ultimately higher numbers mean greater sales.
• They trust you to provide quality products and customer service.
• More loyalty means more customers which leads to less competiton.
Try to estimate the lifetime value of an audi customer.
Worth $100,000 - $500,000
What measures should audi take to build long-term relationships?
• Provide excellent customer service process for customer contacts
• Create as customer relationships as possible.
• Increase market share.
• Select customers by segment.
• Audi reached customers and has been successful in building customer loyalty.
• It analyzed customers complaints.• Effectively transformed to serve
the customers needs.• Adopted new and effective
advertising strategies and sponsorships.
• Innovation leads to success - AUDI
Advancement through technology.
Thank you
Related Documents
