February 2013

january 2013

so

uth

west a

irlin

es

a s

ym

bo

l of

fr

ee

do

m

FEBRU

ARY 2013 february 2013

Taylor Cottrell lives to surf. But shell tell you that she surfs to live.

Peter LikFine Art Photography lik.com

LAS VEGAS CAESArS PALACE MAndALAy BAy ThE VEnETiAn

Tree of Zen

Tranquility

Angels Heart

Sacred Sunrise

ExPEriEnCE iT

Aspen Houston Key West Lahaina La Jolla Miami Noosa Rancho Mirage SoHo Waikiki

diSCOVEr ThE WOrLd ThrOUGh ThE LEnS OF PETEr LiK

PeterLik.indd 3 1/2/13 3:18 PM

New customer offer. Limit four white dress shirts per customer. Limit four knits per customer. Limit two blazers per customer. Shipping charges extra. Cannot be combined with other offers. Free Exchanges. Expires 3/31/13.

Plus, FREE monogramming(a $9.75 value)

Add this Silk Tie for only $19.95Item #TMH1500 (Regularly $49.50)

Enjoy the look, feel and fit of the highest quality menswear at a special introductory price. The perfect way to try Paul Fredrick, where you can build a wardrobe that takes you anywhere...in style.

From boardroom to business casual, our wardrobe essentials take you everywhere

Cotton Pinpoint Oxford Dress Shirt

647 CMYK

White CMYK

302 CMYK

Black CMYK

Six Collar Choices. Button or French Cuff. Regular, Big & Tall or Trim Fit.

intro offer $19.95REG. $49.50 $54.50 order online at

paulfredrick.com/trypf or call 800-309-6000Specify promotional code L3RSSP

Spun Silk Knit Short Sleeve Mock or Polo. Regular and Tall sizing.

Performance Wool BlazerWrinkle & Stain Resistant Wool.

Double or Single-Breasted Style.

Navy, Black or British Tan.

BlackNavy BritishTan

Chestnut Red Ivory

Light Blue

Black Purple

MOCK

POLO

intro offer $99.95

REG. $199.50 $219.50

intro offer $29.95REG. $69.50 $74.50

PaulFrederick.indd 2 12/28/12 11:12 AM

48 locations throughout Southwest U.S.

Locations throughout the U.S.

70 Worldwide Locations

STEAKS


STEAKS

Galveston, TX

AMUSEMENTS SEAFOOD

E V E RY TA STE . E V E RY M O O D . E V E RY W H E R E .OVER 400 LOCATIONS COAST TO COAST

1.800.5.LANDRY LANDRYSINC.COM

E V E RY TA STE . E V E RY M O O D . E V E RY W H E R E .

D I N E . E A R N . R E D E E M .

Join the Landrys Select Club and make the most of your Landrys dining experience. Enjoy priority

seating and exclusive member bene ts!

www.landrysselect.com VISIT GOLDENNUGGET.COM OR CALL 800.777.8477 FOR TICKETS, VISIT TICKETMASTER.COM OR CALL 800.736.1420

WATCH THE TRANSFORMATION IN 2013!The Isle Casino & Hotel in Biloxi, MS becomes the Golden Nugget!

REEL GOLD SCRATCH OFFEARN 75, 150 OR 300 TIER POINTS EVERY MONDAY THURSDAY

IN FEBRUARY AND RECEIVE YOUR SCRATCH OFF TO WIN GREAT PRIZES. THE MORE TIER POINTS YOU EARN, THE BETTER THE PRIZE!

GROUNDHOGS DAY $10,000 SLOT TOURNAMENTFEBRUARY 2 MAIN ATRIUM 6 10PM

EARN 20 TIER POINTS TO PLAY AND IF PUNXSUTAWNEY PHIL DOESNT SEE HIS SHADOW, ALL PLAYERS WILL BE ENTERED TO WIN $2,500 CASH!

$14,000 SLOTS OF LOVE SLOT TOURNAMENTFEBRUARY 15 MAIN ATRIUM 6 10PM

EARN 20 TIER POINTS AND YOU AND A GUEST ARE INVITED TO PLAY!

$25,000 ULTIMATE CASINO CHALLENGEFEBRUARY 22 & 23 MAIN ATRIUM 6 10PM

PLAY IN BOTH A BLACKJACK AND SLOT TOURNAMENT!$100 CASH OR COMP DOLLAR ENTRY FEE OR EARN 200 TIER POINTS

TO PLAY ON 2/22 OR 2/23 AND HAVE YOUR ENTRY FEE WAIVED.

$40,000 BINGO BONANZA EVERY MONDAY IN FEBRUARY 2PM & 7PM

SUPER BASH XLVII FREE VIEWING PARTY ON SUNDAY, FEBRUARY 3

H A P P E N I N G S I N V E G A S !SUPER BASH XLVII WEEKEND

FEBRUARY 1 3 WITH FREE VIEWING PARTY

MASQUERADE BALLFEBRUARY 9 IN GOLD DIGGERS

$100,000 HEADS-UP SLOT TOURNAMENTFEBRUARY 15 17 $399 ENTRY FEE

$30,000 TRIPLE REEL DEAL SLOT TOURNAMENT

FEBRUARY 25 28 $50 ENTRY FEE

GOLDENNUGGET.COM 800.634.3403GAMBLING PROBLEM? CALL 1-800-GAMBLER

A LL N EW A LL N EW A LL N EW GOLD RUSH GOLD RUSH GOLD RUSH

ROOMSROOMSROOMS

SCOTTY McCREERYFEBRUARY 16 9PM

THE GRAND

JEWELGREATEST HITS TOUR

MARCH 9 7:45PMTHE GRAND

VEGASLAUGHLIN

ATLANTIC CITYBILOXI

STEVE WYRICKBREATHTAKING MAGIC

THROUGH FEBRUARY 24(8PM WF, 6PM & 9PM SAT, 2PM SUN)

TICKETS ON SALE NOW!

HAPPENINGS IN ATLANTIC CITY

Landrys.indd 2 1/8/13 1:30 PM

48 locations throughout Southwest U.S.

Locations throughout the U.S.


STEAKS


STEAKS

Galveston, TX

AMUSEMENTS SEAFOOD

E V E RY TA STE . E V E RY M O O D . E V E RY W H E R E .OVER 400 LOCATIONS COAST TO COAST

1.800.5.LANDRY LANDRYSINC.COM

E V E RY TA STE . E V E RY M O O D . E V E RY W H E R E .

D I N E . E A R N . R E D E E M .

Join the Landrys Select Club and make the most of your Landrys dining experience. Enjoy priority

seating and exclusive member bene ts!

www.landrysselect.com VISIT GOLDENNUGGET.COM OR CALL 800.777.8477 FOR TICKETS, VISIT TICKETMASTER.COM OR CALL 800.736.1420

WATCH THE TRANSFORMATION IN 2013!The Isle Casino & Hotel in Biloxi, MS becomes the Golden Nugget!

REEL GOLD SCRATCH OFFEARN 75, 150 OR 300 TIER POINTS EVERY MONDAY THURSDAY

IN FEBRUARY AND RECEIVE YOUR SCRATCH OFF TO WIN GREAT PRIZES. THE MORE TIER POINTS YOU EARN, THE BETTER THE PRIZE!

GROUNDHOGS DAY $10,000 SLOT TOURNAMENTFEBRUARY 2 MAIN ATRIUM 6 10PM

EARN 20 TIER POINTS TO PLAY AND IF PUNXSUTAWNEY PHIL DOESNT SEE HIS SHADOW, ALL PLAYERS WILL BE ENTERED TO WIN $2,500 CASH!

$14,000 SLOTS OF LOVE SLOT TOURNAMENTFEBRUARY 15 MAIN ATRIUM 6 10PM

EARN 20 TIER POINTS AND YOU AND A GUEST ARE INVITED TO PLAY!

$25,000 ULTIMATE CASINO CHALLENGEFEBRUARY 22 & 23 MAIN ATRIUM 6 10PM

PLAY IN BOTH A BLACKJACK AND SLOT TOURNAMENT!$100 CASH OR COMP DOLLAR ENTRY FEE OR EARN 200 TIER POINTS

TO PLAY ON 2/22 OR 2/23 AND HAVE YOUR ENTRY FEE WAIVED.

$40,000 BINGO BONANZA EVERY MONDAY IN FEBRUARY 2PM & 7PM

SUPER BASH XLVII FREE VIEWING PARTY ON SUNDAY, FEBRUARY 3

H A P P E N I N G S I N V E G A S !SUPER BASH XLVII WEEKEND

FEBRUARY 1 3 WITH FREE VIEWING PARTY

MASQUERADE BALLFEBRUARY 9 IN GOLD DIGGERS

$100,000 HEADS-UP SLOT TOURNAMENTFEBRUARY 15 17 $399 ENTRY FEE

$30,000 TRIPLE REEL DEAL SLOT TOURNAMENT

FEBRUARY 25 28 $50 ENTRY FEE

GOLDENNUGGET.COM 800.634.3403GAMBLING PROBLEM? CALL 1-800-GAMBLER

A LL N EW A LL N EW A LL N EW GOLD RUSH GOLD RUSH GOLD RUSH

ROOMSROOMSROOMS

SCOTTY McCREERYFEBRUARY 16 9PM

THE GRAND

JEWELGREATEST HITS TOUR

MARCH 9 7:45PMTHE GRAND

VEGASLAUGHLIN

ATLANTIC CITYBILOXI

STEVE WYRICKBREATHTAKING MAGIC

THROUGH FEBRUARY 24(8PM WF, 6PM & 9PM SAT, 2PM SUN)

TICKETS ON SALE NOW!

HAPPENINGS IN ATLANTIC CITY

Landrys.indd 3 1/8/13 1:30 PM

6 spirit february 2013

60 Still WatersVan Curaza knows from firsthand experience how the ocean can restore a life. After surfing helped him conquer years of drug and alcohol addiction, he made it his mission to help others harness the healing power of the Pacific.

66 Slivers of History You own a saltshaker shaped like the Empire State Building. Youve made the trek to Gettysburg. Its time, then, for a tour of intriguing stops less explored. A Confeder-ate submarine, anyone?

72 Your Adventure In AustinPack your bags and make your way to Texas: The Lonestar States capital has fun in store for live-music lovers, locavores, history buffs, and outdoorsy types alike.

PhotograPhy By dave lauridsen

Contents February 2013

on the cover / life comes at us in waves, and 13-year-old taylor Cottrell wouldn't have it any other way. photography by Dave LauriDsen

from SAnd to SeA As healers go, surfer Van Curaza (second from left) is board-certified.

F2_TOC_awm.indd 6 1/9/13 9:58 AM

a world far far away

SCOTTSDALE ARIZONA

yet so close. . .

For your exclusive offer please visit Montelucia.com/SWA I 888.627.3010

Experience an Andalusian inspired retreat while reconnecting at the award winning Joya Spa. Taste the flavors and embrace the culinary creations reflecting the Mediterranean way of life.

KSL RESORTS COLLECTION | KSLRESORTS.COM

The Scottsdale lifestyle, redefined. Montelucia is at the center of it all.

Montelucia.indd 1 12/28/12 10:33 AM

8 SPIRIT FEBRUARY 2013

Contents February 2013

Front 14 Garys Greeting 16 Garys Greeting

en Espaol 18 Star of the Month 20 Freedom Story 22 From the Editor 24 Your Words 26 Your Pictures 29 Media Center 33 Eat Drink Sleep 39 The Numbers 45 Wise Guide 51 Business

Middle 60 Still Waters 66 Slivers of History 72 Your Adventure

In Austin

Back 91 Promotional Series:

Spirit of Education 96 Promotional Series:

Spirit of New Orleans 109 Promotional Series:

Focus on Heart Health 117 Calendar 122 Fun! 134 Spotlight 137 Community Outreach 138 Route Map 140 Terminal Maps 144 Rapid Rewards

Partners 147 Flight Service 148 The If List

To-Do ListTen Action Items in This Issue 1 Thank the

Academy Page 29

2 Bite into beets Page 33

3 Count the costs of impulsive purchasing Page 40

4 Communicate with a canine Page 45

5 Optimize your dating profile Page 46

6 Construct a custom web-page Page 52

7 Power up! Page 54

8 Explore San Diego's Gaslamp Quarter Page 56

9 Sightsee off the beaten path Page 66

10 Indulge at the Blue Ribbon Bacon Festival Page 117

34

48

72

148

IMA

GES

BY

AD

AM

VO

ORH

ES (C

OC

KTA

IL),

THES

E A

RE T

HIN

GS

(CA

RPO

OL)

, CO

URT

ESY

OF

ETO

N C

ORP

(BO

OST

TURB

INE)

, D

AN

IEL

PORT

NO

Y (D

AVE

BARR

Y),

ALL

ISO

N V

. SM

ITH

, CO

URT

ESY

OF

THE

HO

TEL

SAN

JOSE

54

F1_TOC_kdm.indd 8 1/3/13 11:57 AM

Somewhere, the season for swimsuits is fl eeting. Somewhere, restaurant patios sit forlorn. Somewhere, surfi ng requires an ocean and heading to the mountains means packing a suitcase.

But not here. Not in Phoenix.

Here, swimsuit season never ends. Here, al fresco dining is always on the menu. Here, any resort guest with a pair of board shorts can hang ten, and a trip to the mountains is as simple as walking from the lobby to the trailhead.

THIS IS PHOENIX.

Visit. Share. This is #myphx.

This is Phoenix. Why take your next vacation merely somewhere when you could make it memorable here?

PhoenixCVB.indd 1 12/28/12 3:22 PM

PintoRanch.indd 1 12/27/12 3:15 PM

February 2013Editorial

Editorial dirEctor Jay Heinrichs

crEativE dirEctor Kevin de Miranda

ExEcutivE Editor John McAlley

art dirEctorEmily Kimbro

sEnior Editor Alison Miller

associatE EditorNoah Bunn

travEl Editor Amanda Gleason

assistant art dirEctors Britta Hazel, Stefanie Pepping

assistant Editors Gabbi Chee, Austin W. G. Morton

projEct dEsignEr Eric Thurstin

Editorial intErns William Johnson, Jane R. LeBlancJennifer Retter, Lorien Shropshire

contributors Alex Hannaford, Douglas Humes,

Dave Lauridsen, J. Rentilly Adam Voorhes, Holly Wales

promotions Editor Melanie Jarrett

WEb dEvElopmEnt, pacE intEractivEDena Caulder, Jason Dalton, Chad Hayton

Editorial inquiriEsSpirit Magazine

2811 McKinney Ave., Suite 360Dallas, TX 75204-8600

Letters to the editor may be mailed to the address above or submitted via

the website at spiritmag.com.

southwEst inquiriEsComments directed at Southwest Airlines not

pertaining to Spirit should be mailed to: Southwest Airlines Customer Relations

P.O. Box 36647 Dallas, TX 75235-1647, or you can send comments via email by visiting the

Contact Us page at southwest.com.

PaCE CoMMuniCations, inC.prEsidEnt and cEo

Bonnie McElveen-Hunterchairman EmEritus

Eugene JohnstonsEcrEtary-trEasurEr

Patricia M. McConnellchiEf markEting and salEs officEr

Craig WallerchiEf financE officEr

Leigh Ann KleeExEcutivE vicE prEsidEnt

Edward F. Calfo

f1_mastheads_bh.indd 10 1/7/13 11:43 AM

Experience the Flavors of

Experience of

Experience Tuscany

Experience Tuscany

Experience

without leaving the country

ALABAMA, ARIZONA, COLORADO, CONNeCtICut, DeLAWARe, FLORIDA, GeORGIA, ILLINOIS, KeNtuCKY, MARYLAND, MICHIGAN, MISSOuRI, NORtH CAROLINA, NeW JeRSeY,

NeW YORK, NeVADA, OHIO, teXAS, utAH, VIRGINIA

Brioitalian.com

t leaving the country

Brio.indd 1 12/28/12 10:03 AM

FREE SHIPPING! on all orders $99 or more.

1-888-958-4424phone:www.luggageonline.com/sw

$189.95SALE PRICE:

Also available in Black

360oMOTION

4-PIECE SPINNER LUGGAGE SETSet includes: 22in Spinner Carry-on, 26in Spinner Upright, Travel Duffel Bag & a Travel Tote.

see this item now

Scan this Code!

ON SALE!

NEW!

ADVERTISINGPublisher

Debbie Cooper Dunkin, [email protected] Vice President, sales

Xavier Rodriguez, 214.580.8067, [email protected]

adVertising serVices Manager Chelsey Shelnut, 336.383.5599, [email protected]

WEST COAST associate Publisher Hilary Myrick,

424.228.5241, [email protected] Manager Terri Meleck,

323.936.7917, [email protected]

NORTHEAST senior account Manager Diane Ciaglia,


MIDWESTsenior account Manager Bridget McBride,


SOUTHWEST senior account Manager Ellynn Adoue,


SOUTHEAST AND LAS VEGAS senior account Manager Traci Pelter,


SOUTH FLORIDA account Manager Lisa Turner,


ceo-President, Pace coMMunications, inc.

Bonnie McElveen-Hunter President, Pace airline Media

Craig WallerVice President, Production

James A. DeCataProduction Manager

Amy Zukerdirector of Marketing

Emily WrightMedia analyst Brittany Dickinson

2013 Pace Communications, Inc., 1301 Carolina St., Greensboro, NC 27401. Spirit magazine is published monthly by

Pace Communications, Inc. All rights reserved. Reproduction in whole

or part of any material in this publication without written permission of Pace Communications, Inc.,

is expressly prohibited. Publisher reserves the right to accept or reject all advertising material.

Printer Quad/GraphicsrePrints For high-quality article

reprints of 100 or more, please contact Foster Reprints at 866.879.9144.

1319 Duval Street | Key West, Florida 33040305-296-6577 | 877-931-3006 | www.southernmostresorts.com

W H E R E D U VA L M E E T S T H E AT L A N T I C

f1_mastheads_bh.indd 12 1/7/13 11:36 AM

There are many frustrations in business but your phone service shouldnt be one of them.

Call 1.866.848.3109 | www.8x8.com/frustrated

Frustrated?

Only $2499per mo/line*

Plus rst month freeOer expires 03.31.13

* Applies to Unlimited Extension Service Plans and requires 1 year service agreement. Ask your sales consultant for pricing beyond the first year of service. Applicable taxes, shipping and activation charges apply.

2013 8x8, Inc. All Rights Reserved.

Switching phone service providers

can be a chore. But sometimes it

makes all the dierence in the world.

With 8x8, you get:

Unlimited calling to the US, Canada and

8 international locations

Sleek Polycom IP phones loaded

with features and HD Voice

Fortune 500 features like auto

attendant, conference bridge,

voicemail-to-email notication and

extension dialing, all included

Number transfer so you can

bring your existing phone numbers

with you

A US-based expert support team

A company that owns its own

technology and knows it

inside out

8x8.indd 1 12/28/12 9:52 AM


Gar

ys

Gre

etin

g

America Needs a National Airline Policy

Gary KellyChairman, President, and CEO

Southwest Airlines

The U.S. airline industry plays a vital role in the overall health of our nations economy; its hard to identify a single sector that does not benefiteither directly or indirectlyfrom strong and healthy airlines. In fact, our industry creates more than $1 trillion a year in economic activity; drives nearly 10 million American jobs; and accounts for 5 percent of the U.S. gross domestic product.

Southwest Airlines and our wholly owned subsidiary, AirTran Airways, are proud members of Airlines for America (A4A), a trade

organization that advocates for the airline industry as a model for Safety, Customer Service, and envi-ronmental responsibility. A4A recently launched a campaign to highlight the integral role our indus-try plays in our nations economy and the need for a National Airline Policy. This past December, I was honored to be named chairman of A4As board of directors, and I look forward to the opportunity to work with my industry peers to serve our Customers, our Employees, and our communities.

So why is this important to you? A National Airline Policy would strive to keep airline tickets afford-able and enhance the overall travel experience. How? As a start, by mod-ernizing the air traffic control sys-temwhich would serve to reduce flight times and cut congestion, can-cellations, and flight delays. That would help grow our local economies through expanded travel, trade, tour-ism, and the creation of new jobs.

You might be surprised to learn that taxes and fees amount to about 20 percent of a typical $300 round-trip domestic ticket. Thats higher than taxes on products like alcohol, tobacco, and firearmsso-called sin taxes that are designed to discour-age use. Were working hard to keep flying affordable, and punitive taxes get in the way of that effort. Revising the federal tax structure on air travel is just one of the many ways that a National Airline Policy would allow airlines like Southwest and AirTran to better serve our Customers.

This year, A4A hopes to introduce legislation to Congress that will support a National Airline Policy. Of course, the voices that speak the loudest to Congress are those of its constituents. You can play a critical role in helping ensure the success of the campaign by visiting national airlinepolicy.com to lend your sup-port and help Companies like South-west and AirTran better serve you, our valued Customers. Thank you for your support!

Customer Service in Action I recently received a commendation from a couple who was preparing to travel with their autistic child. Nervous about the trip, they contacted one of our Managers at Chicago Midway to see if they could get a dry run of the security checkpoint so they would know what to expect. Our Em-ployee not only agreed, but took it a step furthershe offered the family a rehearsal of the entire travel experience, from checkin to boarding. As you can imagine, the couple was very grateful, and it helped make for a very smooth experience on the day of their flight.

PhO

tOg

rA

Phy

By D

AN

SEl

lErS

f1_gary_bh.indd 14 1/2/13 3:13 PM

Special SouthweSt paSSenger offer

2-for-1 ticketS

Present this ad to the Rio Box Office to receive one free ticket with the purchase of one full-priced ticket. Expires 6/28/13. Mention Code: PNTSS. Not valid for Ampersand seating. Good for up to four tickets. Cannot be combined with any other offer. No cash value. Management reserves all rights. Subject to availability.

Must be 21 or older to gamble. Know When To Stop Before You Start. Gambling Problem? Call 1-800-522-4700. 2013, Caesars License Company, LLC.

hang with penn & teller in the loBBY after the Show!

for tickets, call 702-777-7776 or riolasVegas.com

a c c i D e n t S w i l l h a p p e n

PennTeller.indd 1 1/2/13 3:24 PM


Gar

ys

Gre

etin

g E

n E

spa

olG

ary

s G

reet

ing

En

Esp

aol

Gary KellyPresidente de la Junta Directiva,

Director Ejecutivo y Presidente Pho

tog

ra

Phy

By D

an

Sel

lerS

La industria de las aerolneas en EE. UU. tiene un papel fundamental en la salud general de la economa del pas; es difcil identificar a un sector que no coseche los frutos, directa o indirectamente, de aerolneas fuertes y slidas. De hecho, nuestra industria crea ms de $1 billn en actividad econmica cada ao, res-palda ms de 10 millones de trabajos en el pas, y produce el 5% del produc-to interior bruto de los EE. UU.

Southwest Airlines y nuestra sub-sidiaria al 100%, AirTran Airways, somos miembros orgullosos de Airlines for America (A4A), una organizacin comercial que aboga

por la industria de las aerolneas como modelo de la Seguridad, el Ser-vicio al Cliente y la responsabilidad medioambiental. Recientemente A4A lanz una campaa para desta-car el papel integral de nuestra indu-stria en la economa del pas y la necesidad de una Poltica Nacional de Aerolneas. Este diciembre, recib el honor de ser nombrado el presi-dente de la junta directiva de A4A, y estoy ansioso por trabajar con mis colegas en la industria para servir a nuestros Clientes, nuestros Emplea-dos y nuestras comunidades.

Y por qu esto es importante para ti? Una Poltica Nacional de Aer-

olneas se esforzara por mantener tarifas accesibles y mejorar la expe-riencia de viaje en general. Cmo? Para comenzar, al modernizar el sistema de control de trfico areo, ayudara a reducir los tiempos de vuelo y la congestin, cancelacio-nes y retrasos en los vuelos. Esto ayudara a crecer las economas locales con ms viajes, comercio y turismo y la creacin de nuevos puestos de trabajo.

Puede que te sorprenda saber que los impuestos y los cargos suman aproximadamente el 20% de un bole-to domstico de ida y vuelta de $300. Eso suma ms que los impuestos por el alcohol, el tabaco y las armas, con-ocidos como impuestos por pecado diseados para reducir el uso de estos productos. Estamos trabajan-do duro para mantener los aviones accesibles, y los impuestos punitivos impiden el esfuerzo. Revisar el siste-ma federal de impuestos con relacin a los viajes areos es slo una de las muchas maneras que una Poltica Nacional de Aerolneas permitira a las aerolneas como Southwest y AirTran a servir mejor a nuestros Clientes.

Este ao, A4A espera presentar legislacin en el Congreso para apoyar una Poltica Nacional de Aerolneas. Por supuesto, las voces que hablan ms fuerte al Congreso son las de los votantes. T puedes tener un papel crucial en ayudar a asegurar el xito de la campaa al visitar nationalairlinepolicy.com para dar apoyo y ayudar a Compa-as como Southwest y AirTran a servir mejor a nuestros preciados Clientes. Gracias por tu apoyo!

Servicio al Cliente en Accinrecientemente recib un reconocimiento de una pareja que se preparaba para viajar con su hijo autista. nerviosos con el viaje, decidieron contac-tar a uno de nuestros Managers de Chicago Midway para ver si podan hacer un ensayo del control de seguridad para saber qu esperar el da de su vuelo. nuestro empleado no slo acept sino tambin agreg un paso: ofreci a la familia un ensayo completo de toda la experiencia del viaje, desde el registro hasta el abordaje del avin. Como te puedes imaginar, la pareja fue muy agradecida y esto los ayud a tener una experiencia tranquila el da de su vuelo.

Los Estados Unidos Necesita una Poltica Nacional de Aerolneas

f2_gary_gc.indd 16 1/4/13 11:59 AM

Theres a place not too far from here where the wines are world

class and the jackpots are too. Where you can enjoy Four-Diamond

luxury and Five-Star dining. Where the headline entertainment is

as hot as the gaming action. Welcome to Californias premier

gaming and relaxation destination.

Chumash Casino Resort.

Less than 2 hours north. In Santa Barbara Win Country.

CHUMASHCASINO.COM 1.800.CHUMASH3400 EAST HIGHWAY 246 SANTA YNEZ, CA 93460

Chumash.indd 1 3/29/12 3:03 PM


Star

of t

he M

onth

MANAGER OF ADVERTIS ING AND BR AND

E XPERIENCE , DALL A S

Vanessa PeaceEvery day, Southwest Airlines strives to maintain a strong brand presence and deliver a great Customer Experience. According to Vanessa Peace, Manager of Advertising and Brand Experience for Southwest Airlines, preserving the Southwest brand image helps deliver our world-class Customer Experience.

Vanessa and her Team work with internal and exter-nal partners to help produce creative assets, ensuring that the Company delivers a consistent, recognizable look. They collaborate on national ad campaigns, South-west merchandise, trademarks, in-airport and in-air-cra branding and signageeven the napkin your bev-erage was served with today.

I truly feel like Ive become the eyes for the brand, says Vanessa. Consistency in the way Southwest is represented visually is one more way we keep the brand strong and recognizable to Customers.

When Vanessa isnt busy protecting the Companys brand, shes spending time with her family. She and her husband, Mike, have two children: a daughter, Gabriella,and a son, Preston. Vanessa is thankful that Southwest Airlines gives her family the Freedom to travel together.

Southwest also provided Vanessa with a support sys-tem that was stronger than she could have ever imagined needing when her daughter was diagnosed with the neu-rodevelopmental disorder Re syndrome. Gabriella has taught me more than I have ever learned from another human beingabout her, about me, about love, and about what is important, says Vanessa. The skills Vanessa has learned at Southwest have helped her create awareness for Re syndrome as the regional representative for the International Re Syndrome Foundation.

At Southwest Airlines, we strive to make sure thatour Customers can recognize us, whether through mem-orable TV commercials, our beautiful new EVOLVE aircra interiors, or the amazing Customer Service they receive on the ground and in the sky. With Vanessa as part of the Family, we rest assured knowing Customerswill always recognize our brand. Michelle Agnew

PHOTOGRAPHY BY DANNY TURNER

PEACE N LUV Vanessas

SWA pride is plane to see,

thanks togear from

swafreedom shop.com.

f1_star_bh.indd 18 1/2/13 3:25 PM

2013 Carbonite, Inc. Carbonite and the green dot logo are trademarks of Carbonite, Inc.

THIS IS DOUGBACKING UP HIS COMPUTER.Carbonite backs up all your irreplaceable files automatically, so you dont have to.

TRY IT FREE AT CARBONITE.COMNO CREDIT CARD REQUIRED.

Use offer code SOUTHWEST for two free months with purchase.

Automatic. Backs up continuously to the cloud.

Secure. Keeps files encrypted offsite.

Unlimited. Unlimited backup space for your computer.

Access. Lets you get backed up files anytime, anywhere.

$59/year. Peace of mind for one low price.

Carbonite.indd 1 12/28/12 3:05 PM


compu ter forensic s e xpert and president

of loehrs & a s sociates, t uc son, arizona

Tami LoehrsDo you ever watch characters on TV shows like CSI: Crime Scene Investigation or Law & Order and wonder how their real-life counterparts solve cases based on information from computers and electronic devices? Loyal Southwest Customer Tami Loehrs, a computer forensics expert and president of Loehrs & Associates, is a real-life pro working in this field.

Tami grew up loving computers, but she aspired to become a lawyer. She began working as a receptionist at a law firm and started to find a niche that combined technology with her passion for the legal profession. With my natural technology abilities and growing legal experience, I realized I spoke both of these languages. Most others who spoke only law or only technology were always bumping heads, says Tami.

In 1999, Tami founded Law2000, Inc., which provided IT solutions for the legal industry and computerized litigation services. Computer forensics were new at the time, but demand quickly grewafter six months, Tami was called to testify and provide computer forensic evi-dence in a court case. Tami is now well-respected across North America for her expertise.

My busy schedule and continuous business travel fosters my love for Southwest, says Tami. I fly almost weekly to examine evidence or attend court dates, and Southwests flexibility to allow changes to my itinerary makes it my preferred carrier. Thanks to all that travel, Tami is an A-List Member and a Companion Pass holder in Southwests Rapid Rewards Frequent Flyer program.

The Southwest People are the biggest difference com-pared to other carriers, says Tami. Theres always a Southwest Employee making a joke, providing friendly service, and making travel FUN! When Tamis not trav-eling for business, she enjoys flying with her family to her favorite vacation spot: San Francisco.

Tami, we LUV providing you with the Freedom to Fly. Here at Southwest, we sincerely appreciate your loyalty, and we look forward to serving you and your family for years to come. Nicole Rosenblum

Rap

id R

ewar

ds F

reed

om S

tory

legal aide law gets technical when tami is on the case.

PhotograPhy By steven meckler

f2_freedom_gc.indd 20 1/10/13 3:48 PM

An afternoon at a lunch counter. A thousand arms linked at the elbow. A line of fire hoses. A pack of German Shepherds. A letter from a

Birmingham jail. A childrens crusade. A devastating explosion. A world that would never be the same. The year was 1963, and as the

whole world watched, events in Birmingham sparked the beginning of the end of a centuries-long struggle for freedom. In the year

leading up to the Civil Rights Act of 1964, the citys most courageous citizens fought for a world where we could all live as equals. And

now, we celebrate their courage, their strength, their defiance and their hard-won victory over oppression. Join us as we

commemorate the 50th Anniversary of the Birmingham Civil Rights Campaign and experience some of the most prominent landmarks

and monuments of the era, such as the Birmingham Civil Rights Institute, Kelly Ingram Park and the Sixteenth Street Baptist Church.

Walk in the footsteps of the citizens who changed the world forever. For more information on upcoming events planned for the

Birmingham commemoration, visit 50yearsforward.com.

HISTORIC PHOTO COURTESY OF THE BIRMINGHAM NEWS

GREATER BIRMINGHAM CONVENTION & VISITORS BUREAU | WWW.BIRMINGHAM.TRAVEL | 800.458.8085

BirminghamCVB.indd 1 12/28/12 10:01 AM


From the Editor

My friend Doug Humes knows there isnt a boring square inch in America. Even though hes not a professional historian or storyteller, Doug can dig up the secrets of a place faster than anybody I know. I grew up with him in the Philadelphia suburbs, a place I believed to be the epicenter of boredomuntil Doug started telling me stories about spies and smugglers and American Indians and many other true tales of the place.

Over the past several years, Doug and his wife, Barbara, have taken this skill on the road in their perennial explorations of America. You can see just a few of the stories hes uncov-ered along the way on page 66. I wish we had room for more, such as the one about the stone upon which Joan of Arc prayed, now housed in Milwaukee, on the campus of Marquette University. Or Theresas Stockbridge Caf in Stockbridge, Massachusetts, better known as Alices Restaurant. That Alices Restaurant.

When Doug and Barb visited my town of Orange, New Hampshire (population 331), I pointed to the summit of Cardigan Moun-tain, still bald from a fire that farmers set to burn wolves away in 1850. Deep in the woods, I showed them 200-year-old apple trees grown for hard cider that got shipped by train to Boston. We hiked to places where the local Abenaki Indians thrived. We passed one of the mines where workers once dug up clear sheets of mica for use as boiler windows. The couple stayed in my house, built in 1810 by a celibate Shaker community. I could tell a whole story of America just in this one little town.

But Ill leave that to Doug. Hes the kind of guy stories just sort of cling to. Which makes him the finest explorer I know.

Jay HeinrichsEditorial Director

Dear Reader,

AREA CODES Not to put too fine a point on it, but history

is about place.

Pho

tog

ra

Phy

By r

an

dy

Fari

s /c

orB

is

ma

P c

ou

rtes

y o

F th

e u

s g

eolo

gic

al

surv

ey

f2_edletter_bh.indd 22 1/4/13 3:40 PM

Medicaid currently not accepted.

Call 1-866-813-1402for a FREE initial medical consultation and MRI review.

*As each patient is different, results may vary.

Just two weeks ago I had back surgery.Thank you Laser Spine Institute.

Weve helped over 30,000 people with our outpatient procedures.

Our patients average faster recoveries and greater pain relief than patients undergoing open neck and back surgery. And theyre up and walking around within a few hours of surgery.*

All it takes is a 1-inch incision.

Get relief. Call Laser Spine Institute for a free initial medical consultation.

Take control of your neck or back pain and get back to the activities you love. Call for a free initial medical consultation and MRI review to fi nd out if our minimally invasive spine procedures are right for you.

Weve helped more people than any other minimally invasive spine surgery center in the nation. If youve had an MRI and have been putting off the back surgery your doctor has advised, call Laser Spine Institute.

#1 In Minimally Invasive Spine Surgery

LaserSpineInstitute.com

We are experts in treating conditions such as: Spinal stenosis Sciatica Herniated disc

Degenerative disc disease Bone spurs Other chronic conditions

Not an actual patient of Laser Spine Institute

LaserSpine.indd 1 12/28/12 10:23 AM


I enjoyed reading Spirits Guide to Spirits in the December issue. That is, until I noticed that cra distilleries in the Mid-

west didnt receive a callout. Much appreciation for the mention of Koval Distillery, but I invite you to visitothers in the Chicago area, like North Shore Distillery, located just north of the city. The owners are a married

couple who a ectionately named their still Ethel. There is also FEW Spirits, named a er prohibitionist Frances Elizabeth Willard. I could go on and on, but you get the idea. In addition to the distillers, there are the local bartenders who proudly concoct potions using only the nest local spirits. Alex at Bistro Campagne is my favorite. Thanks for listening, and please stop by for a drink! Wed love to have you!

VICKI VERBOOM

GENEVA, ILLINOIS

The hard part about covering small distilleries is the coverage part, Vicki. Senior editor Alison Miller came across the places you mentioned but had to make some tough choices. And we will take you up on that kind o er for a drink. Heres to you, Midwest!

24

Your Words

Dear Spirit,

MAINE LINESThis holiday season my husband was transferred for his job. With-out knowledge of when it would happen, I double-booked ightsto ensure that, whatever theoutcome, I would get to see asmuch family as possible. Thanks to Southwests exibility with rescheduling I was able to visit family in Tampa for Thanksgivingand my husband in Oklahoma City for Christmas. My experience was further enriched when I read the article The Old Man & the Tree [December 2012]. Once my husbands job training is complete,

we will be residents of Maine, and it was wonderful to read such a heartwarming article about a place we have yet to explore.

M I C H EL L E H AU S M A N C O N N ER S W E S T S AY V I L L E , N E W YO R K

We love Maine, Michelle. Its as big and wild as any western state, and has lobsters to boot. Let us know if you want some exploration advice.

RESENTMENTS ANTIDOTEYour piece The Heart of Dark-ness [November 2012] touched my heart deeply. You see, the father of my 14-year-old granddaughterwas murdered last year, and the

SEND EM IN Write to us at 2811 McKinney

Ave., Suite 360, Dallas, TX 75204 or email letters@

spiritmag.com. For comments or questions directed at Southwest Airlines that

dont pertain to Spirit, please visit the Contact Us page

at southwest.com.Our favorite letter each

month wins a Spirit diner mug.

Find us on Facebook atfacebook.com/spiritmag

Follow us on Twitter attwitter.com/

spiritmagazine

F1_letters_ebk.indd 24 12/31/12 2:52 PM

gold in quad doubles tennis in the past three Paralympics and have incredible stories themselves. They recently won their sixth Doubles Masters championship, which took place in Amsterdam in mid-November. The Doubles Masters is considered the world championship of wheelchair tennis, and it will be hosted right here in Mission Viejo in November

anniversary of his death is fast approaching. She is suffering so badly, with clouds of depression hanging over her head. My daugh-ters state of mind has not been much better. I took your magazine with me, and Im going to make sure both my girls read the article. Thank you for taking the time to share this story. Resentment is definitely the poison that you drink and expect your enemies to die from. I wish Mr. Azim Khamisa well in all of his endeavors to help young people understand the art of forgiveness.

D eb o r a h N i c h o l s o N M a r i e t ta , G eo rG ia

Thank you for your moving words, Deborah. Our thoughts are with your daughter and granddaughter.

thoughtful and lovingI started reading your article The Heart of Darkness on my flight last month. Not having time to finish it, I brought the magazine home with me. I finished the story a few days after the shooting in Newtown, Connecticut, which made it even more meaningful. Thank you so much for including this most thoughtful and loving piece in Spirit. It gives me hope.

J oa N a l e x a N D er b er kel e y, c a l i fo r N ia

Thanks, Joan. We need the spirit of forgiveness now more than ever.

love, ParalymPic tennisI wanted to thank you for the won-derful article on Oksana Masters [August 2012]. Our Paralympic athletes are the most inspiring and determined people I have ever known. Two of Mission Viejo, Californias own, Nick Tay-lor and David Wagner, have won

correction

in the December issues hard crossword, the answer to 41-across (Nco club Patron) was given as Pfc. this is incorrect, as Pfcs are not Ncos (noncommissioned officers).

FOR KOKO FITCLUB FRANCHISE OWNERS THAT FUTURE IS NOW.At Kokos core is the industrys most advanced health and fi tness technology: The Koko Smartraining System. Found only at Koko FitClubs, its revolutionizing the way people get and stay healthy through on-demand, individually customized fi tness and nutrition plans.

Smartraining technology also powers Kokos incredible retail model that removes the pain points of traditional retail and replaces them with the effi ciencies of a software business.

Discover a business fi t for the future.

learn more at www.KokoSpirit.comwww.KokoSpirit.com

Top New Franchise2012 Franchise 500

go now!

2013 and 2014. Even more exciting is the opportunity to give much-deserved exposure to the sport of wheelchair tennis and to Nick and David in particular, as they will be going for their unprecedented seventh title.

s t e v e b el l M i s s i o N v i e J o, c a l i fo r N ia

Thanks for the tip, Steve. It sounds like an amazing event.

F1_letters_ebk.indd 25 12/31/12 2:52 PM

Your Pictures

Hey, I Took That!Spirit readers hit us with their best shots.

catch my drift? Love is in the air at the Albuquerque International Balloon Fiesta. Photo by Margaret Pinon; Tucson, Arizona

Send Us Your SnapsCare to share? Go to spiritmag.com to submit your photos. If we select your snapshot as our pic of the month, well send you a Spirit diner mug.

Pic of the month A common dweller in many Southwest destinations, this arboreal lizard (known as a green anole) just might be chillin in your backyard. Photo by Mark Whatley; Dallas

TravelersChoice.indd 1 12/27/12 3:35 PMf1_snaps_bh.indd 26 1/2/13 3:37 PM

Sam Batt

3 years ago, Sam Batt was rarely home, constantly traveling for his consulting job. I craved the ability to continue making the living I was accustomed to, while enjoying the freedom of being home with my family.I heard that TCBY was looking for franchisees to meet their market demand, and it was like a dream come true for me, says Sam.

I grew up on this stuff. We all did.As the industry pioneer and over 30 years of experience, TCBY is the largest and fastest-growing frozen yogurt brand known by millions, and continues to lead the $1.7 billion frozen yogurt industry. Sam piloted the companys first self-serve store, part of TCBYs spearhead to open 100 self-serve stores nationwide.

Franchisees like Sam Batt continue to reap the rewards of TCBYs superior product, strong brand recognition, reputation, loyalty, and faithful customer base, year after year. In fact, TCBY leads the market in nutrition, taste, and new product innovation.

meet

When we opened our doors two years ago, there were people lined up, and they havent stopped, Sam says. Multiple TCBY stores later, the only thing thats changed since I was a kid, is that Im on the other side of the line.

TCBY is known for being the segment leader in supportingfranchisees and their investment, who provides the infrastructure, team, and resources you need to open and operate your business with training, store development, marketing and operations, and field support.

A love for the product and strong brand recognition is what made this a no-brainer for me. And its incredible how TCBY corporate is still always forward thinking, keeping up with the trends, just as they have right from the beginning, Sam said. I know that a lot of businesses have tried to copy TCBY, but no ones come close.

Within as little as six months you could have what Sam has, operating a TCBY store in your hometown. Territories are still available across the country. Contact TCBY today and realize your dreams of business ownership.

I love what TCBY has afforded me. I take my kids to school everyday. I sleep in my own bed every night with my wife. And I make the kind of living we all deserve.

SAM BATT TCBY North Carolina Franchisee

and Area Developer

Famous Brands Intl LLC, 8001 Arista Place, Broomfield, CO 80021. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only.

Road warrior swaps

suitcase for a better life.

Visit owntcby.com or call

888-728-6999 today

Advertisement

TCBY.indd 1 1/4/13 2:01 PM

WHILE SUPPLIES LAST. NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. PROMOTION ENDS 3/8/13 AT 11:59:59 PM ET. OPEN TO ELIGIBLE LEGAL RESIDENTS OF 50 US/DC, 13 OR OLDER. SEE OFFICIAL RULES AT SUBWAY.COM FOR COMPLETE DETAILS, ENTRY INSTRUCTIONS, HOW TO OBTAIN FREE CODES, ODDS OF WINNING, PRIZE INFORMATION, RESTRICTIONS, ETC. MUST BE 18+ TO WIN A SOUTHWEST AIRLINES PRIZE. CERTAIN OTHER PRIZE RESTRICTIONS APPLY. *FREE AIRFARE FOR A YEAR IS AWARDED AS 2 TICKETS PER MONTH FOR 12 MONTHS. **PRIZE AWARDED VIA RANDOM DRAWING AS A $27,780 CHECK. PRIZE IMAGES SHOWN MAY NOT REFLECT ACTUAL PRIZE AWARDED. VOID IN P.R. & WHERE PROHIBITED. THIRD PARTY TRADEMARKS USED UNDER LICENSE. SPONSOR: SUBWAY FRANCHISEE ADVERTISING FUND TRUST LTD., 325 BIC DRIVE, MILFORD, CT 06461. DOCTORS ASSOCIATES INC. SUBWAY IS A REGISTERED TRADEMARK OF DOCTORS ASSOCIATES INC.

HEAD INTO SUBWAY RESTAUR

ANTS

TODAY FOR YOUR CHANCE TO

WIN!FIND CODES IN STORE ON 30 OZ. CUPS AND

SPECIALLY MARKED BAGS OF DORITOS NACHO CHEESE CHIPS!

PLAY AT SUBWAY.COM

CokeSubway.indd 1 12/28/12 10:16 AM

29

TELECAST 85th Annual Academy Awards

DATE February 24IN SIX WORDS

And the Oscar goes to... Lincoln?

GOOGLE HITS 57,700,000

gH

Media Center

Starry Starry NightThe Oscars always have a few surprises in storethink untidyacceptance speeches and outrageous red-carpet outfits. At thesame time, some things about Hollywoods biggest night are comfortingly familiar, like the Kodak (now Dolby) Theatre, which hosts the gala for the 13th year, and the fact that many of our favorite starsDaniel Day-Lewis, Jennifer Lawrence, Ben Affleckare again gunning for Oscar gold (or a golden Oscar). Predictable or unexpected, its all good. Well be parked on the sofa, scorecard in one hand, popcorn in the other. Its tradition!

FEBRUARY 2013 SPIRITILLUSTRATION BY JOSUE EVILLA

F2_MEDIACENTER_gc.indd 29 1/4/13 2:07 PM

Media Center

Music Jim James

DVD Celeste & Jesse

Forever

Movie Side Effects

Book Vampires in the

Lemon Grove

date February 5 February 5 February 8 February 12

in six words

First solo LP from hirsute

rocker

Modern rom-com deals

in tough love

A delight for lovers of psycho-thrillers

Tales range from sweet

to scary

the cast

Jim James, on Regions of Light

and Sound of God

Rashida Jones, Andy Samberg,

Elijah Wood

Jude Law, Rooney Mara,

Channing Tatum

Writer (and Pulitzer finalist) Karen Russell

the gist

The bearded frontman took a break from My Morning Jacket

to write, record, and engineer this album.

Breaking up is hard to do. Its even

harder when you cant let go of your

exs friendship.

A psychiatrists prescription of

anti-anxiety meds does more harm

than good.

The supernatural takes front and

center in Russells collection of eight

short stories.

google hits

1,610,000

gH

1,630,000

gH

561,000

gH

58,300

gH

selling point

Rolling Stone published its New Guitar Gods list a

few years ago. Guess who made the cut.

Were totally sweet on Jones, who

scored her first screenwriting credit on Celeste & Jesse.

With director Steven Soderbergh (Traffic, Erin Brockovich) at the wheel, you can expect a great ride.

The 31-year-old authors 2011 novel, Swamplandia!, was a New York Times

Best Book of the Year.

TV The Walking Dead: Season 3 date February 10 in six words Vital signs strong for zombiepocalyptic drama the cast Andrew Lincoln, Laurie Holden, Norman Reedus (at right) the gist The ridiculously popular (were talking 13 million weekly viewers) AMC series about gritty survivors navigating an undead-infested world makes its midseason return. selling point The show is infamous for killing off main characters, and even the tiniest spoilers have met with frenzied speculation about the fate of fan faves. Youll have to watch to know for sure who will live through the last eight episodes of Season 3.

PHo

ToG

RA

PHY

BY T

INA

RoW

dEN

/AM

C

30 SpiriT FEbruary 2013

F2_MEDIACENTER_gc.indd 30 1/4/13 2:07 PM

SPIRIT MAGAZINE ROCK OF AGES ADBleed: 7.75" x 10.75" Trim: 7.5" x 10.5" Live: 7 x 10

RockOfAges.indd 1 11/6/12 11:26 AM

2013 Southwest Airlines Co.SWA is proud to serve the American Red Cross in transporting blood. The American Red Cross name and emblem are used with its permission, which in no way constitutes an endorsement, express or implied, of any product, service, company, opinion or political position. The American Red Cross logo is a registered trademark owned by the American Red Cross. To learn how to donate blood with the American Red Cross, please visit www.redcross.org.

Outrageously fast shipping.RELENTLESSLY RELIABLE

Southwest Airlines Cargo can handle your expedited air cargo needs. With over 3,000 daily flights throughout the Southwest Airlines network, your time critical shipment will arrive at its destination ontime. Our service is so reliable, we guarantee it. Visit swacargo.com to open an account today!

SWACargo.indd 1 12/28/12 10:51 AM

february 2013 spirit 33

Eat Drink Sleep

Beet SkewersIn Colorado we have four very distinct seasons. I source as much as I can from the state, so the menu changes all the timenot only to reflect that, but also to reflect whats available from the small ranchers and growers I rely on. We can get beets and goat cheese almost year-round. I coat the cheese in fines herbesa traditional French blend of chervil, chives, parsley, and tarragonso theyre covered in green. We serve beets and goat cheese together in plated dishes at the restaurant, so it was a natural progression to turn them into more of an entertaining appetizer. If you feel like the skewers need a little moisture, just drizzle them with your favorite vinaigrette.

who Kelly Liken, chef/owner where Restaurant Kelly Liken web kellyliken.com

eat i n Va i l, C O

12 baby beets 2 tablespoons olive oil 1 pinch salt and pepper 1 pound fresh goat cheese cup each chopped chervil, chives, parsley, and tarragon

1. Preheat oven to 400 degrees. in a roasting pan, toss beets (skin on) in olive oil, then season with salt and pepper. Cover with foil and roast until tender, about 20 to 30 minutes. When cool enough to handle, peel beets by rubbing them with a paper towel, then cut in half.2. Mix herbs together on a plate. Roll cheese into bite-sized balls, then roll in herbs. Skewer one beet and one cheese ball on each toothpick.

PhotogRaPhy By adam vooRhes

F2_EAT_AM.indd 33 1/3/13 3:30 PM


Eat Drink Sleep

Kentucky FlowerI like to experiment. A lot of times, I start by thinking about classic recipes. Egg whites used to be huge. You had the pisco sour, as well as an entire series of cock-tails called flips. I actually had a manhattan in mind when I start-ed this drink. Instead of sweet vermouth, I paired bourbon with St-Germain, which has floral notes and a hint of sweetness. A lot of people associate it with

champagne and gin because of its botanicals, but I wanted to see what else it paired well with. Turns out its a big hit with our customers. You never want too much of one thing in a cocktail, and this one has a good balance of sweetness and acidity.

who David Mangiantine, bar manager where Farmstead web farmsteadinc.com

PhoToGrAPhY BY ADAM voorhES

1 ounces Eagle Rare bourbon ounce St-Germain elderflower liqueur 1 ounce cranberry juice 1 egg white 1 splash fresh lemon juice

1. Combine ingredients in a cocktail shaker. Shake vigor-ously without ice until frothy.2. Add ice and shake again, then double-strain into a cocktail glass. Garnish with a lemon wheel.

dr i n k i n Prov i de nc e, r i

F2_DRINK_AM.indd 34 1/3/13 3:29 PM

tODAY I AM...

SENSUAL

EPIC

MYStERIOUSWhIMSICAL

Your mood. Our stage. Las Vegas.

cirquedusoleil.com/lasvegas For tickets: 866-230-4394

at New York-New York Hotel & Casino

at ARIA Resort& Casinoat MGM Grand at The Mirage at Bellagio at Treasure Island

SENSUAL EPIC GROOVY MYStERIOUS AQUAtIC SURREAL WhIMSICAL

Luxor

Cirque4Shows.indd 1 9/26/12 2:43 PM




Luxor



tODAY I AM...

SURREAL

GROOVYAQUAtIC



Eat Drink Sleep

Four months ago an extraordinary makeover left this South Beach hotel, an Art Deco icon since 1939, with an enticing new identity. Though many of the classic elementslike the lobbys frosted-glass front desk and sparkling terrazzo floorhave been restored, modern amenities abound, including hybrid-car service and a spa that offers saltwater soaks. Rooms are swathed in soothing oce-anic tones, and the maritime vibe continues in the on-site eateries Catch, which specializes in shared plates, and Florida Cookery, which favors authentic Sunshine State cuisine over trend-forward fare. Children and pets are welcome at The James; theres even a bookshelf of kids beach reads. As for Spot? Hell have to settle for an organic-cotton pet bed and a room-service menu just for dogs.airport Fort Lauderdale-Hollywood International (FLL) rate From $350 web jameshotels.com

The James Royal Palmsl e e p i n m i a m i

Beyond the Beach SettLe iN for an art house film at The Miami Beach Cinematheque, housed in the former city hall. The space also includes a gallery, bookstore, library, and caf. mbcinema.com LiSteN to a concert at new World symphony, an orchestral academy that brings top music-program graduates together on one stage. At least once a month the groups perfor-mance is projected onto a 7,000-square-foot wall at soundscape, the campuss 2.5-acre park. nws.edu

blue horizon Of the hotels 393 rooms, 140 have balconies.

PHo

tog

ra

PHy

co

urt

esy

oF

tHe

jam

es r

oya

L Pa

Lm

F1_sleep_sp.indd 36 12/27/12 2:55 PM




Luxor



tODAY I AM...

SURREAL

GROOVYAQUAtIC


We build the best destination of all. Home.

Pricing, features and availability subject to change without prior notice. 2012 K. Hovnanian Great Western Homes, LLC. (ROC 188563) 2012 K. Hovnanian Companies of California, Inc. 2012 K. Hovnanian Homes Northern California, Inc. Equal Housing Builder.

Explore our destinations throughout Arizona, Northern and Southern California, and Texas off ering charming cottage-style, single-family homes, estate homes in luxurious golf communities,

and resort-style, active adult communities. With impressive quality, value and energy effi ciency, we

build the best destination of all. Home.

Stone Mill Roseville, CA

Pasadera Rancho Cucamonga, CA

Park Place Estates Frisco, TX

Eagle Heights Glendale, AZ

khov.com/southwest

Phoenix, Arizona

PRICED FROM THE MID $100S LOW $700s

8775468669

Dallas-Fort Worth, Texas

PRICED FROM THE UPPER $100S MID $700s

8774546833

Southern California PRICED FROM THE

UPPER $100 S MID $700s8884321486

Northern California PRICED FROM THE

MID $100 S MID $800s8884310309

Looking for a new home, but unsure where to start? Contact our friendly Community Information Specialists at the numbers listed above.

KHovnanian.indd 1 12/28/12 10:21 AM


Books with a female protagonist are

more likely to become best sellers.

4000Simply put, one of the secrets to a successful book is girl powerat least thats what e-book analytics company Hiptype reports. The startup provides data on every-thing from what income bracket readers fall into to the pace at which they progress through their reads. Did you know that women are 50 percent more likely to finish a book than men? (For the record, thats Ladies 2, Gents 0.) Jeremy Green-field of F+W Medias Digital Book World thinks such information will help publishers get closer to their customers than ever before. But, he says, I dont think were headed toward a future where books are written by formula. Sorry, ladies. Looks like youll have to put that literary takeover on hold for now.

PHoToGraPHy By aDaM voorHeS

The Numbers

f1_numbers_bh.indd 39 12/21/12 2:10 PM

40 SPIRIT FEBRUARY 201340 SPIRIT FEBRUARY 2013

The Numbers

Impulsebuys earn

supermarkets

billionannually.

$5.8It turns out tossing the occasional

superfluous celebrity mag and Dr Pepper into your cart really adds

up. Those nonessential but oh-so-tempting items that taunt us at

checkout account for approximately 1 percent of total supermarket

sales, according to consulting firm Dechert-Hampe. In fact, the Food

Marketing Institute reports that purchases not on our shopping list make up more than 50 percent of

what we buy. You should keep your money in a bank and not on your

pantry shelves, says Paco Underhill, author of Why We Buy: The Science of Shopping. Underhill offers a few

pointers for sticking to your list and your budget: If its on sale, it doesnt

mean that you need it. If its on the endcap, it doesnt necessarily mean

that its on sale. And finally, if its at eye level, somebody has paid to put it there. In short, dont let your eyes

get bigger than your wallet.

PHOTOGRAPHY BY ADAM VOORHES


StratosphereHotel.com | 800.99.TOWER

More Reasons To Get Fired Up About Stratosphere.

Discover the Thrill of the Grill in our newest dining

addition, McCalls Heartland Grill. Or, enjoy the thrill

of electrifying entertainment, with Frankie Moreno

Live on stage. Just two more ways were elevating

expectations on the Las Vegas Strip.

Stratosphere.indd 1 9/28/12 3:07 PM


The Numbers

The mostexpensive

brown paper bag costs

$260

Lunchtime will never be the same thanks to de-signer Jil Sander. During her namesake labels fall 2012 menswear show, the German fashion icon trotted out one dapper look after another, but it was the accessories that took center stage. A handful of models appeared to be brown-bagging it. But what looked like a sack lunch was actually one of Sanders latest handbags. The Vasari Bag, as it is called, is rendered from coated paper and fea-tures visible stitched seams. The words Jil Sander are printed in small black type near the bottom. After all, not even a designer bag that calls to mind something youd find in a grade-school cafeteria is complete without a logo. It also comes in black, and both colors sold out upon hitting storesdespite the fact that a PB&J was not included.

The Numbers

The most

Lunchtime will never be the same thanks to de-signer Jil Sander. During her namesake labels fall 2012 menswear show, the German fashion icon trotted out one dapper look after another, but it was the accessories that took center stage. A handful of models appeared to be brown-bagging it. But

PHO

TO C

OU

RTES

Y O

F JI

L SA

ND

ER


Stratosphere.indd 1 2/29/12 12:37 PM

Open Sun Thu 10am11pm

Fri & Sat 10am12midnight

MiracleMileShopsLV.com

888.800.82841 70 S T O R E S

1 5 R E S TAU R A N T S

L I V E E N T E R TA I N M E N T

H&M

Aldo

GUESS

Marciano

Quiksilver

Bettie Page

Fat Tuesday

American Apparel

PBR Rock Bar & Grill

Garrett Popcorn Shops

True Religion Brand Jeans

Fredericks of Hollywood

Cabo Wabo Cantina

VEGAS! The Show

Urban Outfitters

Steve Madden

Lucky Brand

Swarovski

Sephora

bebe

and many more

shop

the

plan

et

shop

the

plan

et

shop

the

pla

net

MiracleMile.indd 1 12/28/12 3:20 PM


Dog Talk Canine communication

troubles? Find out whats being lost in translation with this

simple test from expert Brian Hare.

Instructions1. Tell your dog to sit and stay.2. Stand about three feet away, and put a

treat down on either side of you.

3. Point to the treat on your left.4. Record which treat your dog eats. If your

dog eats the treat you pointed at, give him one point.

5. Repeat 10 times, alternating which side you point to.

Results7-10 poInts You probably dont notice when your dog responds to your pointing gestures in all sorts of situations, says Hare. But this skill is remarkable. Your dogs skills are similar to those of a human infant. At around nine months, babies start to build core communication skills: They begin paying attention to what people are trying to communicate when they point. Similarly, your dog relies on your gestures to solve problems he probably couldnt solve alone.

4-6 poInts Dogs are one of the only ani-mals that rely on human gestures, but even among dogs there is variation. Some dogs are more like infants and rely heavily on physical signals, while others are more like chimpanzees and try to solve problems on their own. Your dog uses a mixed strategy. Because he could see food in both places, he didnt need your help, but occasionally chose to follow your gestures anyway.

1-3 poInts To a human, this test seems simple. However, the skills it requires are quite specialized. Your dog is more like a chimpanzee than a human. When chimps perform a similar test to this one, they tend to use self-reliant strategies rather than relying on human gestures. This does not mean your dog is not communicative. He may just be more responsive to other sig-nals, like your voice.

the takeawayYour dogs score is not so much a gauge of his intelligence but rather a way for you to learn how to better communicate with him. If he relies heavily on hand signals, youll know that this is a great way to interact with him. If he uses a more self-reliant strategy, it might explain why he doesnt pay attention to you when you point. Either way, he can still score high in his aptitude for cuddling.

Wise Guide

IlluSTRATIon BY ERIc moRTEnSEn

Brian Hare, Ph.D., is the

co-author of The Genius

of Dogs: How Dogs Are

Smarter Than You Think.

F1_puppy_kdm.indd 45 1/4/13 2:08 PM


Evoke CuriosityYour goal should be to make people want to know more. Talk about your hobbies, but dont give everything away. For example, My ideal day is a warm sunny afternoon spent outdoors is better than My ideal day is spent hiking up Mount Rainier. You want to tantalize, not intimidate.

Maintain NeutralityYou never know how someone is going to interpret a piece of data. Unless you are completely set on only meeting people who share your views, avoid starting off with the kinds of topics that typically elicit strong opinions. Likewise, dont lead with your job or accom-plishments as this may be seen as arrogant or threatening.

Keep It ShortIn my research, I found that women tend to write essays about themselves. The problem is that the longer you write, the more likely you are to come off as a crazy cat ladytype person. Aim for about 100 words; an 800-word story is overwhelming. In the digi-tal space, most people dont read past the first two paragraphs.

Curb Your SarcasmIts really difficult to be funny when its not organicand the most inorganic thing you can do is sit down at a computer screen by yourself and try to think up funny things to say. A lot of people try to be snarky and clever in their profiles, but it never translates correctly in digital format.

Amy Webbs memoir is titled Data, A Love Story: How I Gamed Online Dating to Meet My Match.

Wise Guide

ILLUsTRATIon BY sAMUeL Rhodes

Choose Photos WiselyPost photos of yourself from the waist up, says Webb. Make eye contact and dont stage a smile. Also know that if youre lying about aspects of your physical appearance, like your height, a photo is going to belie that. If youre trying to find your perfect match, you cant have that first date be all about correcting a bunch of lies.

Web of Desire Cruisin for love on the information superhighway? Avoid profile pitfalls with the help of author Amy Webb.

F1_dating_kdm.indd 46 1/2/13 11:56 AM

Celine.indd 1 12/28/12 10:14 AM


The Stressless Agenda Businesspsychologist Sharon Melnick provides a plan for keeping your cool when the pressures on.

Wise Guide

ILLUSTRATION BY THESE ARE THINGS

WAKE-UP CALL

Set a Horizon PointA horizon point is an outlook that

embodies the qualities you want to personify, says Melnick. Make it

part of your daily routine by think-ing about it as soon as you wake

up and returning to it throughout the day. When you are functioning as your ideal self, you will perform

better in stressful situations.

COMMUTE

Use the 50% RuleEvery situation can be divided into two parts: the half you can control and the half you cant. Say you get a flat tire. Take control of your halfyour thoughts, reac-tions, and communicationand dont worry about everything else. Youll be able to respond to the problem better if you do.

MEETING

Think in ThreesTo reset after a contentious

encounter, try three-partbreathing: inhale, hold, and

exhale, all for equal counts. Then consider what happened from

three alternative perspectives. When were under stress, we

tend to take things personally. Remember to take a step back.

PRESENTATION

Change Your TuneBe a better DJ of your own mental iPod. Instead of worrying about what others are thinking of you, move your attention elsewhere. Its like skipping a song: Rather than focusing on the negative, think about someone who loves and respects you. This can boost your confidence instantly.

Sharon Melnick, Ph.D.,

is the authorof Success

Under Stress.

COMMUTE

Use the 50% RuleEvery situation can be divided into two parts: the half you can control and the half you cant. Say you get a flat tire. Take control of your halfyour thoughts, reac-tions, and communicationand dont worry about everything else. Youll be able to respond to the problem better if you do.

F1_success_SP.indd 48 12/21/12 1:05 PM

the Greatest Illusionist of our Time.- OPRAH WINFREY

February 1 20 February 28 March 6, 2013

tickets: 866.740.7711 @d _ copperfield facebook.com/davidcopperfield

mgmgrand.com/davidcopperfield

DavidCopperfield.com

HollywoodTheatre.indd 1 12/28/12 10:20 AM

TalkOTown.indd 1 11/30/12 4:10 PM

FEBRUARY 2013 SPIRIT 51

Business

What did you learn from the GM turnaround? In 2009, when its board of directors asked me

to become CEO, I rst said no. I had retired from AT&T, and I didnt know much about cars or

manufacturing. But there was this aspect of public service; if the board thought I could help the nation and one of its biggest manufacturers,

I thought I should give it a shot. I was a sh out of water when it came to the vehicles, but not with

the people. The workforces morale was pre y low, but things started to move in the right direction

when they got a glimmer of hope. Once their spirit got going, the turnaround kind of fed on itself.

Ed Whitacre, former chairman and CEO of General Motors

L E S S ON

Ed Whitacre rose from installation foreman at Southwestern Bell to CEO of AT&T. His new memoir, American Turnaround, recounts how he was called out of retirement by President Obama to lead the post-bankruptcy reorganization of General Motors.

ILLUSTRATION BY MELINDA JOSIE

f1_Lesson_ebk.indd 51 12/21/12 12:19 PM

52 spirit February 2013

Heres how Eric Bockmuller, co-founder of Tackk, describes the webpage creator:

As graphic designers, my co-founder, Dan, and I had an endless stream of friends and family asking us to help them build websites. We began to wonder why there wasnt an easy way for them to share content on the Web without our help. Tackk was born out of the desire for anyone to be able to instantly produce a great looking webpage without having to download software or sign up for a service. Just visit Tackk.com and start typing. Choose your own fonts, colors, and backgrounds; upload photos, video, or music; and even add contact forms and mapsall without writing a single line of computer code. And when youre done creating your Tackk, you can immedi-ately share it with friends or post a link on your social networks. Our users Tackk about anything, ranging from bikes they have for sale to recent engagements, favorite recipes, their bands upcoming gig, or family vacations. You control the look and feel, who to share it with, and even how long it lives. At Tackk, we are on a mission to simplify how you create beautiful content online. tackk.com

replyallcalypse \ ri-'pl-'ol-k - lips \ noun An avalanche of emails created when mass message recipients unwittingly hit

reply all. usage: When New York University sent an incorrectly formatted email to 40,000 students, a replyallcalypse ensued. One sophomores note to his mom was delivered to the entire student body, and inboxes filled with thousands of wayward (and snarky) replies, including pictures of cats and pleas to stop the madness.

Tackk Build a custom website in an instant.

illustration By jesse lefkowitz

Pi T c H

Business

Dic T iona ry

F1_Pitch_EBK.indd 52 12/21/12 12:18 PM

9 LOCATIONS

TONS OF VALUE

GREAT ENTERTAINMENT

LOOSE SLOTS

STAY WHERE THE LOCALS PLAY.

THE LOCALS FAVORITE

PALACE STATION RED ROCK BOULDER STATION TEXAS STATION GREEN VALLEY RANCHSUNSET STATION SANTA FE STATION FIESTA RANCHO FIESTA HENDERSON

2013 Station Casinos, LLC, Las Vegas, NV

GET SPECIAL RATES AT SCLV.COM/SWA

371AWARDS!

THINK OUTSIDE THE STRIP.

GET A BOARDING PASS AND UP TO $500 FREE SLOT PLAYGET A BOARDING PASS AND UP TO $500 FREE SLOT PLAY

StationsCasinos.indd 1 12/28/12 3:25 PM


Business

When icy tree branches snap and sagging power lines fall, turn to the Etn BoostTurbine2000 to feed your Angry Birds addiction. The handy alu-minum device includes a pre-charged backup bat-tery thats able to revive most smartphones. And

Juice Box Youll never get caught in the dark with this manual generator.

Fantastical makes managing your day as easy

as barking orders to your assistantyour digital one.Just say (or type) Get a haircut at 3, and Fantas-tical sets the appointment on your iPhone. The app organizes your life using an intuitive list-based view called DayTicker and e ciently displays events from Facebook, Google Calendar, and Microso Exchange. $4

PE R K

if your lights go out and stay out, its convenient hand-crank generator is capable of giving a much-needed boost to all of your USB-powered gadgets: A minutes worth of spin-ning the turbine generates enough current to make a short call or send a few texts. $60; etoncorp.com

AP

P O

F T

HE

MO

NT

H

Juice BoxJuice Box Youll

PE R K

F1_Perk_EBK.indd 54 12/27/12 1:20 PM

BLUE MAN GROUP SW SPIRIT ADlive 7x10, trim7.5x10.5 & bleed 7.75x10.75

BlueManGroup.indd 1 10/3/12 3:02 PM


Business

6PMCHECK-IN Youll feel like kicking back the moment you enter Andaz San Diego, where a personal concierge willwelcome you witha complimentarybeverage. Rooms feature glassed-in showers and plush platform beds, andthe heated roo op pool a ords sweep-ing bay views. Goingout and need a li ? The hotel provides free rides within two miles. From $249; andazsandiego.com

8AMPROPER PICK-ME-UP Co ee shop by day,wine bar by night, Caf Chloe dishes up bistro breakfasts alongside co ee and espresso from nearby roastery The West Bean. Order the Spicy Maya Mocha, avored by locally made Chuao chocolate, then stake out a meeting spot in the raised alcove. cafechloe.com

12PMPOWER LUNCHWheres the beef? At Neighborhood, where the half-pound signature burger is loaded with caramelized onions, gooey Gruyre, bold blue cheese, and fresh arugula. Theres no ketchup allowed, but the lunch sta will let you choose from more than 30 cra beers, many from San Diegos thriving brewery scene. neighborhoodsd.com

5PMHAPPY HOUR Bar stools and sin-gle seats outnumber tables at Quality Social, making it a safe haven for solo travelers. A er un-winding with a $5 cocktail and a smat-tering of $3 snacks (think crispy sh tacos and house-cured charcuterie), youll want to stick around for dinner. qualitysocial.com

9PMEVENINGAMUSEMENT The American Comedy Co. opens its doors to A-list comics such as John Caparulo, of Chelsea Lately fame; and Jim Norton, a frequent guest of shock jocks Opie & Anthony. On open-mic nights, local stand-ups ba le before an audience of 200. americancomedyco.com

6PM 8AM 12PM 5PM 9PM

Gaslamp Quarter This downtown San Diego neighborhood pairsbusiness amenities with hip, a er-hours energy.

I T I N E R A RY

ILLUSTRATION BY KELLI ANDERSON

6PM

F2_Itinerary_ET.indd 56 1/2/13 11:20 AM

MILLION DOLLAR QUARTET SOUTHWEST SPIRIT ADTrim: 7.5x10.5; Live: 7x10; Bleed: 8"x11

MillDollQuartet.indd 1 1/2/13 4:22 PM

An eAsier wAy to meet someoneAn Insider Look at Dating in the Modern World

USA: AL AZ AK CA CO CT DE FL GA ID IL IN IA KS KY LA ME MD MS MI MN MA MO NE NV NC OH OK OR PA RI SC TN TX UT VA WA DC WI OUtSide USA: CANADA IRELAND AUSTRALIA SINGAPORE U.K

why does dating often times seem so difficult and daunting? With all the

dating websites and social networks out there, youd think it would be easier than ever for singles to meet someone special. But thats not the case. Meeting the right people seems harder than ever. To get the latest on real-time dating trends, we caught up with Melissa Brown, one of the many dating experts at Its Just Lunch.

Q: so what does todays dating scene look like?

A: Dating today is an interesting paradox: were more connected than ever through social media and online networking, yet were also more disconnected than ever. Todays technology makes communication faster, but Im not sure its better. You cant make a genuine connection with someone by texting, emailing or friending. When you meet someone in person and share a meal together, you see how that person interacts with you and the people around you. You observe their body language and how they carry themselves. Thats where the true chemistry happens: face-to-face, one on one. At Its Just Lunch, our focus is to get people out from behind their computers and out making connections with real people.

iJLLOcAtiOnS

Promotion

Amy Brinkman


her personality, preferences and relationship goals. Then we hand-select and arrange fun casual dates so our clients can meet someone face-to-face and see if there is chemistry. In addition, feedback is an important part of the Its Just Lunch process. From our clients comments and overall impression of their dates, well fine tune their future matches. Our hands on approach has helped us become the number one personalized matchmaking service in the world.

Q: Any advice for our single readers who travel frequently for work?

A: Yes-dont put your personal life on hold! Thats something I always like to remind people, especially the busy professionals who work and travel a lot. If youre on the road all week, its easy to just throw in the towel on dating. At Its Just Lunch, were used to working with busy schedules. While youre away, your Its Just Lunch matchmaker is working for you, selecting a match and arranging all the details. Imagine coming home after a busy week and having a great date lined up!

Q: Does it work? A: Answer: 20 years, 150 cities and over two million first dates.Get in touch with Its Just Lunch at 800.858.6526 or ItsJustLunch.com.

The experts at Its Just Lunch surveyed over 5,000 single men and women to gather the latest in dating trends.

on a first date, how much time do you need before you decide if you want to see your date again?

12%

3%

33%

7%

45%

which is more important to you on a first date?

CH

EMIS

TRY

66%

CO

MPA

TIb

ILIT

Y

34%

what is the most important component of compatibility on a first date?

Shared outlook on life

Easy conversation

Similar personal styles and habits

36%

20%

30%

14% Physical comfort with each other (a light touch, etc)

33%An Hour

7%Over an Hour

3%I always agree to see someone again

12%5 Minutes

45%20 Minutes

Betty Sinclair

Q: whats the biggest frustration singles have with modern dating?

A: I hear the same thing over and over: it was like a second job spending all that time looking over online profiles trying to find someone who could be a match. It just takes all the fun out of dating. Most singles dont have a problem finding dates, but they cant find good dates. After a round of bad matches and a busy schedule, its easy for one to feel like giving up on dating all together.

Q: so why do people come to you at its Just Lunch?

A: People hire specialists such as financial advisors and personal trainers to handle so many aspects of their lives, so why not use a professional to help you find someone special. We specialize in dating- weve made more than two million matches over the past 20 years! When someone joins Its Just Lunch, we guarantee they will go out on dates. Getting our clients out on successful dates is our sole focus.

Q: what differentiates its Just Lunch from other dating sites out there?

A: We believe that the best way to get to know someone is face-to-face. So, we meet every IJL client in person to get a feel for his or

800.858.6526 or itsJustLunch.com

the dAt ing Sce ne

The experts asked & you answered:

Sara darling

Promotion

ItsJustLunch.indd 2 11/8/12 9:36 AM







iJLLOcAtiOnS

Promotion

Amy Brinkman




A: Yes-dont put your personal life on hold! Thats something I always like to remind people, especially the busy professionals who work and travel a lot. If youre on the road all week, its easy to just throw in the towel on dating. At Its Just Lunch, were used to working with busy schedules. While youre away, your Its Just Lunch matchmaker is working for you, selecting a match and arranging all the details. Imagine coming home after a busy week and having a great date lined up!

Q: Does it work? A: Answer: 20 years, 150 cities and over two million first dates.Get in touch with Its Just Lunch at 800.858.6526 or ItsJustLunch.com.

The experts at Its Just Lunch surveyed over 5,000 single men and women to gather the latest in dating trends.

on a first date, how much time do you need before you decide if you want to see your date again?

12%

3%

33%

7%

45%

which is more important to you on a first date?

CH

EMIS

TRY

66%

CO

MPA

TIb

ILIT

Y

34%

what is the most important component of compatibility on a first date?

Shared outlook on life

Easy conversation

Similar personal styles and habits

36%

20%

30%

14% Physical comfort with each other (a light touch, etc)

33%An Hour

7%Over an Hour

3%I always agree to see someone again

12%5 Minutes

45%20 Minutes

Betty Sinclair

Q: whats the biggest frustration singles have with modern dating?

A: I hear the same thing over and over: it was like a second job spending all that time looking over online profiles trying to find someone who could be a match. It just takes all the fun out of dating. Most singles dont have a problem finding dates, but they cant find good dates. After a round of bad matches and a busy schedule, its easy for one to feel like giving up on dating all together.

Q: so why do people come to you at its Just Lunch?

A: People hire specialists such as financial advisors and personal trainers to handle so many aspects of their lives, so why not use a professional to help you find someone special. We specialize in dating- weve made more than two million matches over the past 20 years! When someone joins Its Just Lunch, we guarantee they will go out on dates. Getting our clients out on successful dates is our sole focus.

Q: what differentiates its Just Lunch from other dating sites out there?

A: We believe that the best way to get to know someone is face-to-face. So, we meet every IJL client in person to get a feel for his or

800.858.6526 or itsJustLunch.com

the dAt ing Sce ne

The experts asked & you answered:

Sara darling

Promotion

ItsJustLunch.indd 3 11/8/12 9:36 AM







iJLLOcAtiOnS

Promotion

Amy Brinkman




A: Yes-dont put your personal life on hold! Thats something I always like to remind people, especially the busy professionals who work and travel a lot. If youre on the road all week, its easy to just throw in the towel on dating. At Its Just Lunch, were used to working with busy schedules. While youre away, your Its Just Lunch matchmaker is working for yo

February 2013

Documents