February 17, 2014Ministry of Regional Development - 2 FACE TO FACE WITH EUROPEAN FUNDS Event as a successful tool of communication.

April 10, 2023Ministry of Regional Development - 2

FACE TO FACE WITH

EUROPEAN FUNDS

Event as a successful tool of communication


Presentation’s plan

Examples of different types of events

1. Events concerning defined areas influenced by European Funds

- Revitalisation campaign in Kujawsko-Pomorskiespeaker: Joanna Araszewicz

- Safe holiday with the Operational Programme Infrastructure and Environment

speaker: Paweł Jaczewski

2. Events concerning general aspects

- Picnic with European Funds in Lodzkie regionspeaker: Beata Chmielarz

- European Funds’ Forum in Warsaw speaker: Magdalena Dziubek-Grudzińska


FACE TO FACE WITH EUROPEAN FUNDS

Events – what for?

to present European Funds’ effects+

give occassion and encourage the public to gather information about European Funds

=bring European Funds (and European Union) closer to society and prove that European Funds really change our life

April 10, 2023Ministry of Regional Development -

Information and fun – ERDF in 10 cities

Revitalisation campaign in Kujawsko-Pomorskie


over 70 mln euro for 32 cities

10 selected cities

local activities


Main goals:

involving local residents/direct beneficiaries

informing people about our website


Activities:

workshops for children (painting with their hands, painting t-shirts, making bubbles)

photo point live tv programmes with guests and a quiz with special prizes, tv information programmes, articles in regional and local newspapers

tent with our gadgets, stickers with the logo


Facts:

over 4000 participants

1000 photos from the photo point

over 2500 new visitors on our website

preparation of a calendar and exhibition

Added value

creating less official image of our department


Safe Holiday with Operational Programme Infrastructure and

Environment

event in cooperation with emergency services


Time and place: – August 2010 – summer camp for children affected by flood in south

Poland, run by charity organization

Cooperation:– charity organisation

– police

– fire and rescue service

– emergency medical service

Three sectors:– Blue, White, Red

Content:– presentations and talks prepared by the emergency services– entertainment– handing out promotional gifts

Safe Holiday with Operational Programme Infrastructure and

Environment


• road safety talk

• demonstration of police equipment

• police car and motor display

• police dogs training

Blue sector – Police

Safe Holiday with Operational Programme Infrastructure and Environment


• first aid training

• ambulance display: equipment and functionality

• demonstration of rescue equipment

White sector - Emergency medical service



• fire safety talk

• demonstration of rescue equipment

• fire trucks display: equipment and functionality

• water curtain

Red sector - Fire and Rescue Service



• Positive reception:– children and youth– emergency services– media

• Low cost – gifts – i.a. reflective vests, first aid kit, 112 stickers, refreshments

• More such events in 2011– in summer 2011 as a part of large events– in winter 2011 similar event: „safe ice-rinks”

Summary


PICNIC OF EUROPEAN FUNDS in Lodz


Localization:

3-hectare „Manufaktura” Market Square, where all kinds of open-air events take place. It is new astonishing place renovated in the heart of the city of Lodz in Poznanski Textile Factory.

PICNIC OF EUROPEAN FUNDS 27th June 2010, „Manufaktura” Market Square


Activities promoting Picnic:

mediumistic patronage of 2 local TVs and 6 radios information broadcast in local radios advertisements and newspapers articles, colourful, four

pages, insert and series of articles in local newspapers cooperation with the Internet portals posters, leaflets, invitations, information and advertisements on outdoor screens in

Manufaktura



On the stage there were:• whole day musical concerts • circus shows, cabaret • quizzes about European Union and Regional Operational Programme for the Lodzkie Voivodship• presentations of best practices in Regional Operational Programme for the Lodzkie Voivodship

There were also a lot of attractions beside the stage:• Information Avenue, • motors, police cars and fire engine exhibition,• Health Square (blood donation point, mammography, first aid shows)• a lot of attractions for children (Mini Zoo, Police Academy of Safety, led by animators, whole day games and entertainment for children)• free entrance to Museum of Art• photo exhibition of projects realised thanks to European Funds



III EUROPEAN FUNDS’ FORUM


III EUROPEAN FUNDS’ FORUM

The biggest national event in the field of European Funds organised from May 2008 in Warsaw

- educational part: conferences and workshops

- promotional part: exhibitions, stands, performances, presentations of beneficiaries


III EUROPEAN FUNDS FORUM Forum gives the opportunity to:

- present the institutions involved in implementation of European Funds (100 stands)

- award the winners of the competitions organised by the Ministry of Regional Development (Poland Even More Beautiful, Eurolider);

- discuss and exchange information and best practices (4mini -conferences);

- present beneficiaries and their achievements


FACE TO FACE WITH EUROPEAN FUNDS

The main hints:- Organise attractive programme for kids –

they will make parents to attend - Do not count for rewarding media coverage

(unless you find media partner)- Do not be afraid of the new tools – each

year the public is more and more demanding- Be careful with gadgets (don’t give them „for

free” - be demanding)


Joanna Araszewicz, Marshal’s Office of Kujawsko-Pomorskie Voivodship – [email protected]

Barbara Chmielarz, Marshal’s Office of Lodzkie Voivodship – [email protected]

Pawel Jaczewski, Ministry of Regional Development - [email protected]

Magdalena Dziubek-Grudzinska, Ministry of Regional Development – [email protected]

mailto:[email protected]




February 17, 2014Ministry of Regional Development - 2 FACE TO FACE WITH EUROPEAN FUNDS Event as a successful tool of communication.

Documents

environment slide

regional operational

european funds events

lodz slide

website slide

department slide

logo slide

life slide