Dec 13, 2014
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Age of the Seller Age of the Customer
The scope and influence of the social media
landscape is enormous and growing creating an ever-increasing challenge for businesses and organizations who must quickly adapt.
The only sustainable competitive advantage is knowledge of and engagement with the customer
INVEST ACCORDINGLY* Forrester
This is the Age of the Customer
• A platform that serves real time customers in an on-demand fluid marketplace
Our Customer’s Experience
• A platform that serves real time customers in an on-demand fluid marketplace– A platform that empowers
companies to engage directly with customers through great social and web experiences
– A system of engagement that provides secure access to social media inside a closed community
– A Web presence creation tool that is fast and cost effective
Our Customer’s Experience
Our Customer’s Experience
o A Platform that serves real time customers in an on-demand fluid marketplace
o Product Development based on customer-identified needs and collaborative value creation with strategic partners
o Real Time Listening driving the co-creation of new product features
o Marketing so relevant our customers consider it a service
Awareness
Preference
PurchaseDialogue
Collaboration
INDEPENDENT BAND PRODUCTGRAPHIC TO INTRODUCE VIDEO
• Recap of Product Features with emphasis on DMR control of financial destiny
• Allows all of their other social contact to open inside their web presence
TBD
The Software Everyone Loves to Hate
Pitchlink ProductGraphic to Introduce Video
Email format
To: Our 1B MS MarketplaceFrom: Pitchlink
Dear 30M+ presenters,This entire presentation
was distributed using the link below -
Tweet format(same message)
How big is this market . . .as big as business itself
In order to best meet the specific customer driven requirements of each industry sector we select
We develop products in collaboration with invested and knowledgeable customers and partners
To deliver solutions that are quick to market and easily understood , adopted and addictive to users
To produce immediate value and return on investment and long term value and loyalty to our platform
Creating, Delivering & Capturing Value
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Milesto
neMile
stone
What to expect in 2012
• “In 2012 the design of a company’s digital properties will need to be more than just visual; they will need to have utility”
• “2012 is the year when we will start to form new networks – networks based on affinity.”
• “During 2012 social media will become more relevant for B2B companies, it’s not only for businesses that sell products to end consumers”
You AreHere
You Are
Here
Milesto
neMile
stone
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