#FCMIA 4/29: Creating Visual Assets That Sell Your Brand

#FCMIA

@fashionshowvip

Creating Visual Assets that Sell Your Brand

#FCMIA

@fashionshowvip

WHY IS IT SO IMPORTANT1. Its a major factor in what determines a customer to buy

2. Its something you can control

3. Many uses for you brand- E-commerce- Social Media - Advertising- Press Materials

#FCMIA

@fashionshowvip

Steps to Success 1. Select a Photographer

2. Stylist, Hair and Makeup

3. Cast for Models

4. Select Locations (studio and or on location)

5. Shoot as many pictures and video as you can including BTS(Behind the scenes)

#FCMIA

@fashionshowvip

Concept 1. Gather images that inspire you.

#FCMIA

@fashionshowvip

Concept 1. Share with your crew (Photographer, Stylist and Makeup

and Hair)

2. Look at the lighting, look at the background, look at the angles

3. Develop your storyboard - create your vision

4. Make sure you shoot what you need as well as what you want

#FCMIA

@fashionshowvip

Negotiate 1. Photographer - Work with the best

- Try and work with the best photographer that you can afford. - Interview and make sure they understand your vision and have the skills to complete your vision.

- Find a photographer that needs shots for their portfolio this can save you money.

#FCMIA

@fashionshowvip

Negotiate 1. Models

- Work only with professional models

- Rates Range depending on experience

- Book a model that can sell to your demographic

- If possible find a model with a social media following

#FCMIA

@fashionshowvip

On Your Own 1. Research - Learn - Execute

- Online Training

- Photography meetup groups

- Go our and Shoot

#FCMIA

@fashionshowvip

VIDEO 1. Shoot Video

- You can shoot behind the scenes with your iphone or tablet

- Have your photographer shoot video as well

- Great for social media and e-commerce

#FCMIA

@fashionshowvip

In this session, Bobby will walk you through the process of executing a professional grade photo shoot. This will include developing a creative concept

that aligns with your brand, finding the right talent to work with, how to negotiate terms, as well as tips & tricks on producing quality images on your

own.Additionally, he will show you how quality images can increase a brands value

instantaneously.